Ops. & Brand Intern

• May 2023 - Present

Operations: - Optimized key operational documents and processes, streamlining wholesale orders for improved efficiency across sales, accounting, and our warehouse - Developed an account management process, specifically in regards to wholesale orders - Assist with web development, playing a key role in short-term events; tasks include product page development, SEO strategies, backlink organization, and synchronized inventory Marketing: - Spearheaded a comprehensive social media strategy revamp, focusing on Instagram and TikTok; successfully re-introduced our brand founder and community in three pillars by developing brand and content pillars and implementing algorithm-focused tactics - Assisted in organizing and executing successful partnership events, such as the grand opening of Formula Fig's Summerhill location - Collaborate with notable brands, such as EADEM, and creative talents, like Naomi Joshi, to further develop SIDIA Stories, a blog showcasing female creatives and entrepreneurs - Coordinate PR packages for influencers and market professionals, ensuring accurate inventory management, timely delivery, and successful promotion on social media Show less

Boutique Associate

• Jul 2021 - Present

Primarily work with inventory management; shipping, receiving, and product preparation. Additional responsibilities include... - Fitting room operation: caring for clients needs and maintaining an organized environment - Fitting room sales: providing support with clients' shopping experience Primarily work with inventory management; shipping, receiving, and product preparation. Additional responsibilities include... - Fitting room operation: caring for clients needs and maintaining an organized environment - Fitting room sales: providing support with clients' shopping experience

Content Creator

• Jun 2022 - Jun 2023

- Post weekly content on Instagram surrounding marketing topics (such as foundational concepts, strategies, and market trends) - Partner with other business, marketing, and student life enthusiasts to promote and engage with the community - Provide consultations on social media and branding to private clients, occasionally curating detailed strategies and training plans, custom-made content and style guides, and engagement lessons - Post weekly content on Instagram surrounding marketing topics (such as foundational concepts, strategies, and market trends) - Partner with other business, marketing, and student life enthusiasts to promote and engage with the community - Provide consultations on social media and branding to private clients, occasionally curating detailed strategies and training plans, custom-made content and style guides, and engagement lessons

Small Business Owner

• Sep 2021 - Jun 2023

Creation of crocheted accessories and apparel Creation of crocheted accessories and apparel

Marketing & Operations Intern

• Jan 2023 - Apr 2023

- Create branded content for social media platforms - Facebook, Instagram, and TikTok - focusing on skincare education, lifestyle, and trends - Provide customer care and engage with a digital community of over 12K across all social media platforms - Improve SEO by utilizing tailored content, AI tools, metadata, and backlink audits for both PAUME's Canadian and American Shopify sites - Bolster PAUME's partnerships by scouting over 100 independent retailers in the beauty and fashion industry on a weekly basis - Oversee sample order creation and delivery for potential partners, PR packages, and tradeshows Show less

Vice President Marketing

• Jul 2022 - Apr 2023

Executive Assistant

• May 2020 - Apr 2021

- Responsible for administrative duties such as scheduling meetings, tracking emails, and taking meeting minutes for the Leadership Team - Conduct market research and data collection to assist with making Leadership Team level decision - Responsible for administrative duties such as scheduling meetings, tracking emails, and taking meeting minutes for the Leadership Team - Conduct market research and data collection to assist with making Leadership Team level decision

Social Media and Marketing Coordinator

• Jul 2020 - Sep 2020

- Researched audience preferences and trends - Identified audience segments and curated campaign strategies for each - Created engaging text, image and video content to engage consumers - Managed social media accounts such as Meta Business, Instagram, LinkedIn, and Google Business - Researched audience preferences and trends - Identified audience segments and curated campaign strategies for each - Created engaging text, image and video content to engage consumers - Managed social media accounts such as Meta Business, Instagram, LinkedIn, and Google Business

Executive Assistant

• Jan 2020 - Apr 2020

- Worked alongside the student body President and President's committee to fulfill daily tasks and long-term goals - Worked alongside the student body President and President's committee to fulfill daily tasks and long-term goals