Experience

Hotel Shilla Co Ltd (008770)

• South Korea
• 1 - 100 Employee

• • Aug 2020 - Present

  - Managing overseas affiliates of Shilla : Singapore, Hong Kong, Macau, Phuket, Tokyo, US

• • Nov 2018 - Sep 2020

  Promoted to Merchandising director of Shilla TR HK- In charge of Merchandising and planning: brand/product assortment planning, shop renovation, T&C negotiations, budgeting, promotions - Opening of Macau International Airport: Transition, Permanent shop planning

• • Nov 2017 - Oct 2018

  Opening project of Shilla Duty Free ("Beauty & You") at Hong Kong International Airport- Setting up of standard process and system structure (SAP)- Managed transition process: temporary shop operations, permanent shop opening- Operation stabilization

• • Apr 2015 - Oct 2017

  - Buyer: L'Oreal Group, Amore Pacific, Korean Cosmetics brands - Control of T&C, Budgeting and Brand/Product assortment in Seoul downtown, Incheon Airport, Jeju downtown- Opening project: HDC-Shilla Duty Free

• • Mar 2014 - Mar 2015

  Opening Project of Shilla Duty Free at Changi International Airport - Negotiated terms and conditions with over 200 P&C brands- Introduced 34 Korean cosmetics (K-Cos) brands to Singapore market- Setting up of process and system structure- Operation stabilization

• • Sep 2013 - Feb 2014

  - Appointed as "Regional Specialist" for China market, dispatched to Shanghai

• • Dec 2011 - Oct 2013

  - In charge of merchandising: Korean cosmetics brands, Liquor and Tobacco- Managed sales performance of over 20 Korean cosmetics brands- Introduced major liquor brands such as Macallan, Glenfiddich, Hennessy and other Chinese baijiu- Up to 100% of sales growth vs. previous period

• • Jun 2011 - Nov 2011

  - Launched multi-brand Korean cosmetics shop "Sweetmay" in Hongkong and Macau- Set up merchandising process and system structure

• • Mar 2010 - May 2011

  - Implementation of SAP (MM Module) and MDM (Master Data Management)- Setting up of master data management policy

• • Jan 2009 - Feb 2010

  - Merchandising planning, KPI control- Fully involved in business development including : overseas tender project (Taiwan Taoyuan Airport), launching of World’s first Louis Vuitton shop in Airport (Incheon International Airport)- Regular market research and report: Sales trend, New business opportunity, Competitors’ strategy, etc. - Category Management project

• • Dec 2006 - Dec 2008

  - Operations management, directly reporting to General Manager of Seoul downtown store



ABC News

• Intern Reporter

  • Aug 2006 - Dec 2006