Experience

Fatima Memorial System, Shadman, Lahore

• Hospitals and Health Care
• 100 - 200 Employee

• Group Director MarComms

  • Mar 2023 - Present

  As the Group Director of Marcomms at NUR Fatima Memorial System, I bring a wealth of expertise in leading and executing strategic marketing and communication initiatives across a diverse range of entities, including Fatima Memorial Hospital, FMH-College of Medicine and Dentistry, Institute of Allied Health Services, Saeeda Waheed College of Nursing, NUR Foundation, NUR Community Outreach Program, NUR Student Leadership Program, NUR Center for Research and Policy, and NUR International University. In this pivotal role, I am responsible for overseeing budget management, KPI monitoring, digital innovation, and centralization, as well as human resource and capital management. I lead a team of dynamic professionals to develop and implement high-impact campaigns that enhance brand visibility, engage key stakeholders, and drive business growth. I bring to the table a track record of success in implementing top practices in digital marketing, planning, and strategy. With my extensive knowledge of emerging technologies and trends, I am well-versed in developing and executing integrated marketing campaigns that leverage a range of platforms and channels, including social media, email marketing, content marketing, and search engine optimization. In addition, I possess strong analytical skills and expertise in data-driven decision-making. By leveraging advanced analytics tools and technologies, I am able to track and measure key performance indicators, analyze consumer behavior, and optimize campaigns for maximum impact and ROI. Overall, I am passionate about delivering results-driven marketing and communication initiatives that elevate the NUR Fatima Memorial System brand and drive business success. By staying abreast of the latest trends, technologies, and best practices in the industry, I am able to deliver cutting-edge solutions that meet the needs of today's businesses and consumers alike. Show less



Dharti Developers

• Pakistan
• Real Estate
• 1 - 100 Employee

• Head of Digital Marketing

  • Nov 2022 - Mar 2023



Shifa International Hospitals Limited

• Pakistan
• Hospitals and Health Care
• 700 & Above Employee

• • Nov 2021 - Dec 2022

  Currently working in a dual capacity as the Digital Marketing Specialist in one of Pakistan's three JCI-accredited hospitals, and Pakistan's only Internationally Accredited Home Healthcare Service Provider.Currently Marketing & Managing a 300K+ Follower Facebook Page, 8k+ YouTube Channel, and a Website with Over 100k Monthly Active TrafficGoogle Tag manager: Event Tag Tracking and Tag InstallationsFacebook Campaign Optimization, A/B Testing, Social Handling, CRMSEO (off-page, on-page), SEM, Website Management & Maintenance: Managing all aspects of two websites (Shifa & eShifa) & optimizing landing pages to increase traffic and perform according to defined KeywordsWorked on a special project for the Ministry of Health, Redefined and Remade the Website for Healthcare Tourism, a GOV level website which is live and can be viewed at: https://mtp.nhsrc.gov.pk/ Launched Facebook and Instagram pages for eShifa and managing on-going social ad and google ad campaigns for these pages including in-feed boosting, carousel and watch stream ads, and audience feed remarketingLaunched Google Ads for Shifa: Defining and executing Digital, Search and YouTube Strategy & Campaigns across the google network with a primary focus towards generating leads and increasing conversions, through ads that rank high on optimization scores – Generated Over 30 Million Impressions – 60k Clicks in a Quarter (with Limited Budget)Key Activities: Remarketing, PPC, Content Optimization, Off-Page/ On-Page SEO, SEM, Email Marketing, Mobile Optimization, Digital Branding, Landing Page OptimizationSoftware & Tools: Facebook Business Manager, Creator Studio, Ahrefs, Google Search Planner, Google Ad Manager, Google Search Console, Google MyBusiness, Google Tag Manager, Google Adwords, Yoast, Automated Data & Lead Generation, Atom, VS Code, GTMetrix, Chatfuel (Automated Lead Management), Google DevTools, URL Builder, Bit.ly, Microsoft PowerBI, Canva, Supermetrics, WooCommerce. Show less

• • Jun 2019 - Jan 2022

  Responsibilities• Content Development (Generating Campaign/ Medical Specialty Based Content.) • Data research and analysis to identify national and regional disease footprint(s) using internal and external databases. • Event Hosting for Corporate Events. • Service-Line Marketing based on Organizational KPIs targeted towards local and regional audiences. • Scripting and Directing A/V Content for Social Media and Commercial/Advert Campaigns. • Working closely with Market Leading Telecoms in executing promotional campaigns as part of Ongoing specialty based campaign requirements (ARPU & Demographically Segmented SMS Promotions). • Creating sustainable relations with regional healthcare professionals and institutions. • Outstation tours to Quetta, Faisalabad, Abbottabad, Gujranwala, Mirpur & Sialkot Organizing & Managing Shifa’s Outreach Clinics. • Independently Marketing Campaigns to Increase Patient flow and improving Specialty-wise Performance, keeping in view Defined KPIs. • Leading role in establishing a free COVID Helpline for the Pakistani population as an effort to extend Shifa’s Corporate Social Responsibilities. • Ambassador for Shifa’s Ad5-nCoV Phase-III trial testing. • Working with external vendors and in-house Stakeholders on a project to re-design & re-launch Shifa’s Website, managing the new website and digitally marketing it. • Digital Marketing: Facebook Campaign Boosting, Instagram & Twitter Page Handling and Customer Query Response. SEO, SEM and Google Ads (Digital and Search Network Campaigns). Leading role in defining digital KPIs for the Organization (2020). • Data Analysis: Monitoring/ Analyzing Shifa’s Patient Data -Demographics, Geographical, and Quantitative- trends to better design marketing campaigns and promotional activities for outreach and internal campaigns Show less



eShifa

• Pakistan
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Marketing Lead

  • Apr 2021 - Dec 2022

  Overseeing Digital Marketing Activities and Operations Managing eShifa's Website and Optimizing for SE, SEM and Organic Growth Improving SERP Rankings Managing Complete Google Ads platform Analyzing Trends and Generating Reports based on Analytical Data obtained from Digital Platforms Enabling Dynamic Remarketing Optimizing Digital Platforms including Ad Accounts and Campaigns to generate maximum ROI Defining and Designing Campaigns to ensure maximum reach and engagements across platforms Devising a Full Funnel Strategy for the Actualization of Digital Goals Implementing Industry Leading Digital Practices to Digital Strategy Working Directly with Industry Leading Digital Marketing Professionals Dynamic Search Ad Marketing Show less



Shifa International Hospitals Limited

• Pakistan
• Hospitals and Health Care
• 700 & Above Employee

• Intern

  • Jun 2018 - Sep 2018

  • Scripting for TVC(s) and Social Media Publicity. • Proposal Drafting for Collaboration with Telecoms (Jazz, Telenor, Ufone). • Review (Breakdown) of Health Packages and Website Improvement Analysis. • Drafting Request for Proposal(s). • Scripting Public Service Messages. • Content Development. • Translating Documentaries. • Understanding the healthcare service model and marketing funnel for healthcare based services. • Working with graphic designers to create promotional material Show less