Experience

Vinpearl Golf
• Spectator Sports
• Head of Marketing

  • Sep 2022 - Present


Vinpearl

• Vietnam
• Hospitality
• 500 - 600 Employee

• Marketing Manager

  • Jan 2022 - Present

  Working as Media Planner in Digital Marketing Team of Ecommerce Department and Account Team Leader of Vinpearl as well. Plan and manage Vinpearl’s marketing campaigns: Phu Quoc United Center Holiday Season campaign, VinWonders Website Launching, MetaSummer VinWonders, Resort Summer Campaign, Luxury Summer Campaign,… Manage Vinpearl’s Loyalty Programe: Pearl Club’s indentify in social media and all of properties, Pearl Memmber acquisition, Pearl Club programe’s revenue growth,… Manage partnership programes: Samsung, VP Bank, Techcombank, Shinhan Bank, Citibank, Mcredit, Vinmec, VinFast,… Supervise O2O activities to tranfer the customer’s behavior from offline buying to online buying. Show less


Vingroup JSC
• Vietnam
• Real Estate
• 400 - 500 Employee
• Marketing Manager

  • Jul 2018 - Feb 2023


Vinhomes

• Vietnam
• Real Estate
• 200 - 300 Employee

• Marketing Manager

  • Feb 2020 - Jan 2022

  Project Manager of 4 real estate project: Vinhomes Marina, Vinhomes Imperia, Vinhomes Star City, Vinhomes Ocean Park and other branding campaigns (Vinhomes Service Residences, Vinhomes – VinFast,…). Integrated Marketing Communication planning for trading campaigns and Vinhomes branding campaigns. From concept creating to sales and communications materials producting (brand photography project, salekits,…). Launching event planning Project Manager of 4 real estate project: Vinhomes Marina, Vinhomes Imperia, Vinhomes Star City, Vinhomes Ocean Park and other branding campaigns (Vinhomes Service Residences, Vinhomes – VinFast,…). Integrated Marketing Communication planning for trading campaigns and Vinhomes branding campaigns. From concept creating to sales and communications materials producting (brand photography project, salekits,…). Launching event planning



VINFAST LLC

• Marketing Executive

  • Sep 2019 - Feb 2020

  - Media planning for promotional campaigns of VinFast E-scooter brand. - Trade Marketing executing for VinFast Car brand. + Create ideas and collaborate with production house agency to produce sales and communications materials: TVC, Product Video, Viral Clip,… + Event and activation planning and suppliers supervising (including: signing event, roadshow, test drive event,…). + New showrooms and car display areas setting up. +Campaign’s budget and payment process management. Highlighted projects: Caravan Ha Giang 2019, Roadshow 2019, Test drive 2019, Lunar New Year’s campaign,… Show less

• Trade Marketing Executive

  • Apr 2019 - Jun 2019

  Da Nang – Nha Trang – Phu Quoc are 3 key regions of Vinpearl, including 24 properties with 4 sub-brands: Vinpearl Discovery, Vinpearl Resort, Vinpearl Luxury, Vinpearl Amusement Park).- Marketing planning, supervising the deployments and directly executing onsite marketing channel.- Market research (international holiday calendar, travel trends) to find out new customer service packages having competitive advantage with other brands.- Carry out point of sale material to 24 properties along with 4 sub-brands. Show less

• Operation Maketing Executive

  • Jul 2018 - Apr 2019

  Vinpearl Discovery is one of Vinpearl’s sub-brand with 10 properties including resorts and condotels. Vinpearl Discovery was positioning as a sub-brand that collaborate and directly compete with other sub-brands of Vinpearl (Vinpearl Resort, Vinpearl Luxury, Vinpearl City Hotels).- Execute rebranding strategy for Discovery Brand and be in charge of driving brand awareness across various categories to 10 properties.- Planning and executing seasonal marketing campaign: festival season, wedding season, peak season and low season,…- Creating Discovery brand’s seasonal concepts (Mid-autumn, Christmas, Luna New Year,…) and detailed materials delivering to 10 properties.- Hotel pre-opening event management (Vinpearl Condotel Nha Trang, Vinpearl Discovery 3 Phu Quoc). Show less


T&A Ogilvy
• Vietnam
• Advertising Services
• 100 - 200 Employee
• Account Executive

  • Jul 2017 - Jan 2018