Content Specialist

• Oct 2021 - Present

Content Marketing Specialist

• May 2020 - Sep 2021

Responsible for content marketing activities at SEONGON including: - Research customer insights, prominent trending topics per quarter/year to make appropriate content plan - Manage and report for SEO project of the seogon.com website, as well as creating SEO content. - Plan and create content that addresses direct inquiries from potential customers (BOTF content) - Create, share and measure the effectiveness of content on many different platforms. (Social media, email, content sharing platform) - Create advertising content (Facebook, Google Ads) - Create service landing page content. - Create content for internal communication plans - Coordinate with related departments to produce Case Study - Responsible for the health of company website - Mạke sure the brand image is presented consistently and in accordance with the brand positioning on all media channels, and agency’s credentials - Recruit, train and manage content marketing interns. Recognition and gain: - Complete personal OKRs (average 90%) for 4 consecutive periods - Received 1 special recognition from the company for outstanding works - Contribute to 30% growth in organic traffic to the website (Jan - June 2021) compared to the same period last year. - Created contents are well appreciated in the community (total 70,000+ views on Brandsvn, Advertisingvn, 130,000+ free traffic/quarter) Show less

Digital Markerting Executive

• Jul 2018 - Apr 2020

- Responsible for planning, creating, distributing and tracking the content marketing activities of Joomlashine.com - Implement SEO best practices on the company's website - Make use of Google Analytics, Google Ads, and other relevant tools. - Research market for customer insight through online platforms, surveys, and interviews. - Manage email and social media marketing activities. - Assist in recruitment and training marketing team members - Support customers in using company products. Recognition and Gain: - 3x traffic to website's blog since started (1000 to 3000/ months) - Increase the Conversion rate of free to paid users from 2,6% -> 3% through creating Started Guideline for new users. Show less

Content Executive

• Dec 2017 - Jun 2018

- Social media planner and executive - Create educational and promotional content for targeted users. - Social media planner and executive - Create educational and promotional content for targeted users.

Booking Officer

• Apr 2017 - Jun 2017

- Plan, contact and make contract with 3rd-party digital marketing services for customers. + Influencers, KOL + Online and offline advertising publisher - Plan, contact and make contract with 3rd-party digital marketing services for customers. + Influencers, KOL + Online and offline advertising publisher