Experience

Barnes Foundation

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Brand Engagement Manager

  • Jan 2019 - Present

  Sample of responsibilities:- Increased organic engagements and engagement rate YoY-to-date by 10%across social media platforms- Increased organic overall net audience growth by 8%, YoY-to-date acrosssocial media platforms- Interpret complex museum narratives for adaptation to digestible socialmedia copy, images, and videos for organic and paid social- Produce copy, images, and videos for use across paid and organic socialmedia.- End-to-end video production - including script writing, voiceover and videorecording, editing and post production - to support monthly marketing thematicfocuses and revenue-driving initiatives.- Create and execute monthly, yearly, and multi-year social strategies thatalign with best practices and support institution-specific initiatives.- Populate and maintain social content calendar.- Always-on approach to managing all social media platforms includingFacebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.- Manage internal and external marketing interns on a quarterly basis. Show less

• Team Leader

  • Jul 2019 - Jan 2021

  Sample of responsibilities:- Lead the strategy & development of compelling visual content, driving a 30%increase in traffic from social media.- Develop, script, produce, and edit over 200 pieces of video content, usedacross social media (Instagram, Twitter, Tik Tok, Facebook, LinkedIn) - driving200% increase in conversion.- Strategize and produce video content for programmatic ads, leading to avideo completion rate 13% higher than industry average and a CTR 80%higher than industry average.- Manage all social media platforms and growth strategies across 50 socialmedia accounts.- Lead the professional development & daily task assignments of 1 juniorreporting to me Show less



Little Giant Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • 2016 - 2019

  Sample of Responsibilities: - Write comprehensive proposals in response to private and city-issued RFPs, resulting in over $200,000 in project funding. - Conduct community engagement throughout Philadelphia, facilitating 15 partnerships between clients and community organizers. - Create budgets, one-pagers, video treatments, ethnographic data tracking documents, staff handbooks, staff schedules, sponsorship decks, creative briefs, and creative concepts for events and activations. - Compose timelines and scopes of work, in collaboration with clients and internal stakeholders. - Produce social media content including end-to-end video production and copy writing. - Execute comprehensive project research. Show less



The Franklin Institute

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Art Director

  • Feb 2014 - Jul 2016