Experience

Code Yellow B.V.

• Netherlands
• Software Development
• 1 - 100 Employee

• Lead Business Development

  • Sep 2022 - Present

  Code Yellow is a software development firm that focusses on helping businesses transform, optimize their core competences, unlock new potential and become more flexible towards future needs. Establishing true transformation in the actual process that defines a business. Throughout the years, Code Yellow has become a key player in various groundbreaking projects including indoor farming, energy reductions, logistics and healthcare. It is the mindset af a group of talented developers with a keen eye for the business activities that turns our customers into long term partners. Expanding markets and driving the marketing strategy. Show less



TopRight

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal

  • May 2021 - Aug 2022

  TopRight is the transformational marketing consulting firm focused on serving the strategic growth objectives of C-Suite executives, their direct reports, and their organizations. Having served in leadership roles both client and agency side, we have lived and breathed the responsibility of driving business results. TopRight had the opportunity to support the second largest German based market leader in software development with a structural challenge. Together with the CMO, co-lead the team and customer interactions. Working directly with C-suite and respective customers, defining the challenges and opportunities. Building company narratives and defining the value proposition. Delivering a company Healthcheck and strategy to differentiate product offerings and opportunities. Show less



Sparx.me

• Germany
• Consumer Services

• Creative Director

  • Jan 2019 - Aug 2022

  The era of product and brand experience has just started and topics like sustainability, global vs local markets, culture sharing, social interactions, and fun are accelerating at an incredible pace with lots of opportunities to create new experiences. Combining creativity with business acumen. Worked for Formia, Karpatia Trucks, MJV, and TopRight Partners. www.sparx.me The era of product and brand experience has just started and topics like sustainability, global vs local markets, culture sharing, social interactions, and fun are accelerating at an incredible pace with lots of opportunities to create new experiences. Combining creativity with business acumen. Worked for Formia, Karpatia Trucks, MJV, and TopRight Partners. www.sparx.me



MJV Technology & Innovation

• United States
• Business Consulting and Services
• 700 & Above Employee

• Business & Innovation Strategist at MJV Technology & Innovation

  • Jan 2020 - Nov 2020

  MJV Technology & Innovation We deliver end-to-end project execution, from preliminary research and concept development to prototyping and implementation. We bridge the gap between user needs, business value and technological viability in order to create new opportunities, products and services. We believe innovation should be a continuous mindset forming an integral part of an organisational culture, resulting from diversity and collaboration. With the desire to exapnd operations in the US, MJV was new to market with an extroadinary product offering. My challenge was to build channels of focused exposure that will drive SQL. Including market approach and communications. Working directly with CEO; achieved traction in new markets and realized strategic partnerships. Grew US presence and advisory alignment outbound communications. Bringing commercial product and brand experience to projects to resolve customer business challenges for key accounts including working with The Coca Cola Company in Atlanta. Show less



gategroup

• Switzerland
• Airlines and Aviation
• 700 & Above Employee

• Creative Director Brand and Product Experience

  • Apr 2017 - Jan 2019

  As the worlds largest partner in supplying onboard equipment.Providing exciting, inspiring in-flight service and hospitality concepts that exhilarate the onboard experience. Providing to more than 300 airlines worldwide and many hospitality industries.In house product development of soft goods for luxury brands onboard airlines, lounges and hospitality industries.Materialized brand experiences in close collaboration with aviation and retail. Established relationships and strategies for co-branding. Show less

• Business Development Director North America

  • Feb 2014 - Apr 2017

  Responsible for commercial strategy for North American customers.Building strong relationships within the aviation industry and hospitality. Leading large scale product implementations with Marriott and Air Canada.Established long term partnerships with key account customers that resulted in multi year contracts.



deSter

• Belgium
• Packaging and Containers Manufacturing
• 200 - 300 Employee

• Design Lead Americas

  • Sep 2010 - Jan 2014

  Managing all design related projects for the Americas region. Developing on-board service equipment with all mayor airlines, focusing on tailor made solutions.

• Product Designer POTMstudios

  • Apr 2008 - Sep 2010


ddcom (van Dulmen - Docpoint Combinatie)
• Netherlands
• Advertising Services
• Designer

  • Apr 2007 - Mar 2008

Studio Ninaber
• Netherlands
• Design Services
• 1 - 100 Employee
• Designer

  • Jan 2006 - Jul 2006