Experience

Hanoi Hotel

• Vietnam
• Hospitality
• 1 - 100 Employee

• Marketing Communications Manager

  • Jan 2023 - Present

  Manage Marketing Department to promote all products of the Hotel: ● Building Marketing master plan, manage KPIs, budget and ROI for the Department ● Monitor, measure and optimize campaigns’ performance and report ● Setup, manage, optimize and monitor effectiveness of owned media channels ● Manage social or digital contents, advertisement, publications, POSM, OOH and other activities ● Acting as representative and contact point with media, KOLs, KOCs and agencies ● Conduct market/ customer/ competitor research ● Handling customers’ inquiries and complains on SNS ● Recruitment and staff training Achievements: ● Successful GTM with very positive turnover: Whole-new Dimsum Buffet stations, Rice Dumpling promotion, 2023 Premium Mooncake Collection Show less



Vietnam Suzuki Corporation Careers

• Vietnam
• Automotive
• 1 - 100 Employee

• Advertising Public Relations Manager

  • Apr 2022 - Dec 2022

  Manage PR & Advertising team and work with agencies to conduct projects Events: ● Product launching events including Press conference, Media Test drive ● Media meeting to enhance relationship with journalists ● Customer off-line events Advertising: ● Producing & editing PR contents such as Press release, speech, PR article, TVC, website, photo & video shooting, etc ● Running digital advertising such as SEM, display ads, Youtube & Facebook Ads, TV & Radio, etc ● Monthly report & presentation to Dealers nationwide Others: ● Projects’ sales target, stock control and budget management ● Media crisis management ● Other duties and reports to general director Achievements: ● Successfully launched new car model Suzuki Hybrid Ertiga with positive impact in the market ● Successfully connected the brand with automobile journalists Show less



SBI Remit Co., Ltd.

• Japan
• Financial Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Apr 2019 - Apr 2022

  Marketing: - Market & competitor research. - Account manager: Main contact point with local banks to conduct daily pricing strategy and pre-funding activities - Yearly and monthly marketing planning, budget control, implementation and monitoring. - Building and developing company’s social media channels (Facebook & Instagram). - Creating and editting contents, photos, videos, livestreams for company’s social media channels (Facebook, Instagram). - Running advertisement within budget on social media channels. - Work with media (such as VTV) and agencies to implement PR campaigns - Organinzing offline and online marketing events. Customer supporter: - Arranging and conducting seminars at customer’s site to introduce company’s products and services. - Processing requests from Japanese and Vietnamese customers (new application form, additional service application, error fixing, etc) - Playing role as a contact point, who supports and answer inquries of Japanese and Vietnamese customers through calls, mails, messages. - Using customer support tools (Salesforce, BO, Chatbot, website) to manage customer information, support customer with related services or procedures. - Planning, building and monitoring the first Chatbot tool for the company. Some achievements: - Service turnover in March, June and July of 2020 reached highest records. - Like and Follow number of Facebook and Instagram channel increased over 80K (in 9 months) and 5K (in 6 months). Show less



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Public Relations Communications Specialist

  • Jun 2014 - Mar 2019

  External PR communication: - Planning, budget management and implementation of PR communication campaigns. - Organize marketing events. - Implementing activities to maintain and enhance relationship with Media/ Press. - Handling media crisis. - Content & design developing for customer magazines. Internal PR Communication: - Content & design developing for internal magazines. - Internal company events organization. - Playing role as master of ceremony (MC) (English or Vietnamese) in Company’s events. - Daily news monitoring. Some achievements: - Successfully organized 8 press conferences, PR and marketing events. - Enhancing company’s brand images through a series of stories in press releases, PR reportages or advertorials. Show less



Honda

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Interpreter

  • Jun 2013 - Jun 2014

  - Interpreter and translation for Japanese experts, related to various fields such as Automobile, Plant and Manufacturing, Technologies, Economics, etc. - Interpreter and translation for Japanese experts, related to various fields such as Automobile, Plant and Manufacturing, Technologies, Economics, etc.