Hussain Saifuddin

Business Intelligence Lead at Trucare FZC
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE
Languages
  • English Professional working proficiency
Skills

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Bio

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Credentials

  • Power BI Essential Training (2020)
    LinkedIn
    Feb, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jun, 2021
    - Nov, 2024

Experience

  • Trucare FZC
    • United Arab Emirates
    • Wholesale
    • 100 - 200 Employee
    • Business Intelligence Lead
      • Apr 2022 - Present

      Responsible for building Power BI dashboards and reporting to key stakeholders within company. Have done detailed analysis of Babyshop, Amazon & Carrefour Stock & Sales data that achieved Stock Turnover greater than 0.6 by fulfilling product gaps on weekly basis. Revived revenue in key accounts by AED 10 million by highlighting sales gap. - Stewarding key data and financial reports by Power BI - Extraction of revenue data by SQL & transforming in Power Query - Key metrics, measures and KPI calculation – stock cover, margin %, growth %, achievement %, run rate, break even, variable to fix ratio, key proportion, turnover, asset utilization, last order date, seasonal factor, distribution pattern, ROI, ROCE, expense rate - Use of data analysis in Python to scale the data operations - Keen eye for detail in analyzing all reports and presenting well to stakeholders - Reports include – sales budget performance, revenue analysis, financial statements analysis, margin analysis, growth trends, stock ageing, price check and category reports Show less

  • OctoberNow
    • Pakistan
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Growth Manager
      • Sep 2020 - Dec 2021

      Leading the growth function by data analytics, digital budget, promotion budget, content planning, acquisition / retention target, loyalty programs & user experience. OctoberNow is app providing doorstep delivery service to consumers with it’s own fleet of riders for Grocery & Food. • Responsible for managing GMV growth by creating promotion, marketing and sales plan • Execute data-driven approach through optimization food deals. Successful in offering low price top deals, combo deals and entire menu discounts • Offering supermarkets to clear slow moving items by 20% off on app • Content planning for the month for all marketing activations • Understanding marketing funnels by MySQL & optimize growth with loyalty programs • Research growth opportunities by studying the impact of promotions. Cashback offers Rs 300 off on min order value of Rs 2000 is successful • Reporting on monthly ROI, installs, active users & new / regular / inactive customers • Plan, execute & track digital marketing platforms Google Ads and Facebook Ads • Measure effectiveness of Ads by monitoring Reach, Impression, Engagements, Interaction Rate, Frequency, Clicks, CTR, Link CTR, CPC, CPI, CPA, Avg Video Played • Setting the Ads as per objective of Awareness (Reach), Consideration (Installs, Engagement & Traffic) or Conversions (Purchases) and track Cost per Results • Conduct A/B testing on Facebook having different captions effectively • Conduct competitive analysis and benchmarking Show less

  • Trucare FZC
    • United Arab Emirates
    • Wholesale
    • 100 - 200 Employee
    • Licensing Manager
      • Jun 2014 - Aug 2020

      As Licensing Manager, I managed group of Character Licenses which contributes to $ 15 million (50%) of annual sales revenue. The portfolio included all key character licensors – with Disney being the major contributor to licensed sales – around 50%. I was responsible for implementing integrated strategy to successfully deliver sales that meet the MG ROI.• Provide category management by setting up seasonal forecast for each license brand• Implemented business by thorough range plan with product & design team• Drive brand activation with marketing team in key retailer & optimize budget utilization• Analyze performance against MG, product gaps, stock levels, margins achievements • Ensure compliance with licensing contractual agreements, standards & protocols• Achieved successful MG targets of Licenses (Pink Panther and Garfield) by launching Apparel collection for Adult in key retail outlets• Reporting quarterly Royalty to Disney, Warner Bros, Universal, Nickelodeon, Hasbro• Communicating sales forecast by product category and retail channel to each licensor• Acquired new brand licenses by presenting business plan and negotiated the deal terms Show less

    • Management Information System Executive
      • Jun 2012 - May 2014

      • Analyzing sales data against budget to track division achievements• Inventory management by preparing aging reports and targeting slow moving ones• Selecting SKU & setting up promotional prices for clearance• Reporting on unit’s gross margins and proposing actions required• Liaising with sales team for customers who are not achieving sales budget• Reporting to management with key summary & KPI of business

  • KPMG
    • Canada
    • Accounting
    • 700 & Above Employee
    • Claims Data Executive
      • Jan 2011 - Apr 2012

      • Ensuring timely processing of promotional claims from distributors of Unilever Pakistan • Real time updating in SAP all claims processed daily • Query SAP for unprocessed claims by promotion type and forward to processing team • Prioritize claims processing on distributor’s query • Coordinating within processing team on distributor’s query to prioritize processing • Timely communication to distributors on updates about the status of pending claims • Ensuring timely processing of promotional claims from distributors of Unilever Pakistan • Real time updating in SAP all claims processed daily • Query SAP for unprocessed claims by promotion type and forward to processing team • Prioritize claims processing on distributor’s query • Coordinating within processing team on distributor’s query to prioritize processing • Timely communication to distributors on updates about the status of pending claims

Education

  • The Chartered Institute of Management Accountants
    CMA, Performance Management
    2012 - 2015
  • Institute of Business Administration
    BBA, Business, Management, Marketing, and Related Support Services
    2006 - 2010
  • Aga Khan Higher Secondary School
    Intermediate, Pre-Engineering
    2004 - 2006

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