Digital Marketing Coordinator @ 3M

• Feb 2021 - Present

• Provide support in planning and execution of digital marketing strategies (including Search, Social, Paid Media, User Experience, Content Marketing) to drive demand among 3M end-users• Monitor online activities to find efficiencies and prioritize improvements in the customer’s experience while driving revenue, and ensuring that all activities drive value• Work with Division and Area Marketing Center teams to develop and execute marketing plans• Monitor and review online customer metrics and work with teams to adjust strategy and tactics accordingly• Work with stakeholders across 3M to prioritize work and scale impact• Share results and insights with larger 3M Marketing teams

Project Manager

• Dec 2019 - May 2020

• Maintained excellent liaison with clients to understand their business needs and market focus in order to create action plans with objectives, timeline, priorities, and risk assessment.• Assigned tasks to cross-functional teams, such as Content Marketers, Website Designers, and Digital Marketers.• Worked closely with Account Managers to ensure the client's experience during the term of the project bolsters trust and loyalty.• Drove the teams to meet timelines and provide high level of client satisfaction by utilizing problem solving and project management skills.

Project Coordinator

• Apr 2019 - Sep 2019

• Used expertise in cross-functional communication to coordinate projects with internal teams and customer relationship to collect quality data from healthcare providers. • Maintained relationships between Optum and medical providers.• Experience using ChartFinder, NICE and Qfiniti. • Updated patient and provider database.• Determined and tracked medical provider information for member verification in accordance with HIPAA policy and PHI guidelines.

Brand Ambassador

• Mar 2018 - Mar 2019

• Liaison between vendors and VPSM, District Merchant and Personal Stylist.• Led Sales team to boost revenue and customer satisfaction.• Ensured that associates followed excellent work standards and policies.• Participated in merchandising and department recovery.• Collaborated with Vendors and District/Regional level teams to communicate information about upcoming products, merchandise presentation, and customer preferences with internal teams.• Coordinated department events to gain returning customers and build clientele.

Vendor Specialist/Sales Associate

• Jan 2013 - Feb 2018

Star Selling Ambassador

• Nov 2015 - Jan 2016

Social Media Marketing Intern

• May 2014 - Aug 2016

• Promoted 50th & France business area by helping organize events including Edina Art Fair, Espirit de She, and Pumpkin Fest. Helped create marketing material, press releases, and social media.• Maintained B2B connections with the local companies by promoting them on community events, sending customized e-newsletters using Constant Contact, and via weekly feature on the 50th & France website.• Collaborated with Assistant Director to develop a digital marketing plan using SWOT analysis, Facebook analytics, and marketing mix to improve visibility of 50th and France marketplace in the community• Published press releases to local newspapers, edited and proof-read documents and presentations.

Communications Intern

• Sep 2014 - Dec 2014

Assisted the communications team to tentatively maintain and track media sources related to the Governor. Key duties included:• Utilizing new and traditional communication platforms • Tracking media coverage, maintaining press contact lists, attending press conferences• Writing and publishing press releases, blog posts, and proclamations • Engaging in social media conversations, and other administrative tasks.

Customer Service Specialist

• Nov 2007 - Sep 2009

The position required excellent communication skills, high level of responsiveness, and knowledge of available resources to meet customer satisfaction.• Worked at the information desk, and assisted students on the phone/emails to answer their queries related to admission status and services available at Normandale Community College.• Assisted supervisors in their routinely office work including training new employees, maintaining students' records with confidentiality, mailing information, and updating database of the students; familiar with Gold Mine and ISRS.