Experience

Liquid Instruments

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Director of Sales Operations

  • Apr 2021 - Present

  - Developing and managing functions essential to increase sales force productivity- Revenue analysis, sales process optimization and sales program implementations- GTM strategy, quota setting, KPIs, and forecasts- Designing a new lead management system in our CRM that increases new business capacity- Collaboration with marketing on designing new inbound campaigns for new verticals- Increase sales team's efficiency & reduce operational expenses by leveraging existing software stacks Show less

• Senior Account Manager

  • Apr 2019 - Apr 2021

  - First sales hire for the US entity of Liquid Instruments Inc - Managed all accounts and customers for direct sales in North America and Europe- Maintained significant quarter-over-quarter growth in revenue- Identified new target account and grew revenue to become LI's largest US account- Developed go-to market strategy for sales in new customer segments - Expanded and developed our CRM database/automation tools to sustain future growth- Recruited, interviewed, and hired a team of SDRs to grow our outbound sales- Grew our US outbound sales strategy to become our 3rd largest revenue source- Created and developed sales training material- Recruited, interviewed, and hired a team of Account Managers- Developed sales strategy for account growth and penetration in our top markets- Led the US sales team for new product launches Show less



NI (National Instruments)

• United States
• Electrical Equipment Manufacturing
• 700 & Above Employee

• Inside Sales Engineer II / Account Manager

  • Sep 2014 - Dec 2018

  - Responsible for account management in the Los Angeles area- Consult with customers on innovative test, measurement, and control solutions- Deliver proposals, proof-of-concepts, and demonstrations for NI hardware/software platforms- Worked with management teams to improve inside sales role and promote internal positions- Consistently met and exceeded quota every quarter- Achieved consecutive and significant quarter-over-quarter territory growth- Accountable for $4M+ of annual revenue Show less

• Team Leader - Vision and Motion Team

  • Jul 2013 - Sep 2014

  - Managed a team of 10 Application Engineers on both technical and career development. - Drive productivity through technical initiatives and content creation for team members- Write and deliver performance reviews for each member on my team

• Intern Recruiting Manager - Engineering Leadership Program

  • Aug 2013 - Dec 2013

  Filled in as Intern Recruiting Manager for a period of ~4 months and conducted the recruiting efforts with the Recruiting Manager for the Engineering Leadership Program. This consisted of conducting 50+ interviews with top University's from around the country to recruit the best and the brightest for our summer program.

• Applications Engineer

  • Aug 2012 - Jul 2013

  Provided technical support for premier accounts, global branches, and field sales. Assisted in customer success for National Instruments products, including LabVIEW, CompactRIO, Data Acquisition, Machine Vision, and Motion Systems. Delivered customer education classes ranging from 3-15 students on National Instruments products. Classes are taught both in an online setting as well as in person across the country.