Experience

SWIFT Business Consulting

• United States
• Business Consulting and Services
• 1 - 100 Employee

• President / Consultant

  • Dec 2020 - Present

  Orange County, California, United States Launched during the COVID-19 Shutdown, SWIFT Business Consulting is a full-service business and technology consulting firm that helps business define and implement strategic solutions to solve problems and deliver on company initiatives. Specializing in operations, sales, advertising, CRM best practices, sales training, product marketing, and go-to-market strategies. Recent Assignments: • iLusso Exotic Car Dealership: Just finished an 8-month full-time on-site consulting assignment at… Show more Launched during the COVID-19 Shutdown, SWIFT Business Consulting is a full-service business and technology consulting firm that helps business define and implement strategic solutions to solve problems and deliver on company initiatives. Specializing in operations, sales, advertising, CRM best practices, sales training, product marketing, and go-to-market strategies. Recent Assignments: • iLusso Exotic Car Dealership: Just finished an 8-month full-time on-site consulting assignment at iLusso as their VP of Operations. During this time, I helped iLusso moved to a new location, expanded their team, grew their inventory from 100 to 350 exotic cars, and helped them hit new record months in vehicle sales & buys. I also helped iLusso improve operations and develop and execute new sales processes and objectives. Projects included changing to a new CRM, bringing their advertising in-house, improving their vehicle buying process and helping build and launch a couple dealership software ideas they had. First two quarter resulted in record new sales and total revenue. Successfully build and launched a new dealership software for owner. • The Ghost Mount: Helped promote new product and assist in product improvements, and social media. • Family Fresh Nutrition: Aided in the go-to-market strategy and social media efforts. • Ultra Clean Car Care: Assisted in improving branding, marketing, and social media. • Soren Swift: Manage the social media of 15-year-old son’s Instagram account with over 79k followers. instagram.com/SorenSwift Show less



Stella Automotive AI

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Product / Chief Brand Evangelist

  • Sep 2021 - Aug 2022

  Orange County, California, United States Responsible for adapting a conversational AI digital voice assistant from Telepathy Labs to automotive, product marketing, product management, product roadmap, voice of dealers, and releases. Chief brand evangelist responsible for speaking at tradeshow, podcasts, and interviews. Assisted in all sales demos, training, and product marketing. • Won ASOTU Pitch Tank & Kain Automotive Vendor Pitch Tank. • Individual revenue contributor that accounted for over 50% sales revenue.



DealersGear

• United States
• Software Development
• 1 - 100 Employee

• Chief Product Officer (Interim CEO)

  • Jun 2020 - Sep 2021

  Irvine, California, United States Brought on as CPO and acted as interim CEO during and post-Covid, leading the development of a new automotive CRM Assisted new startup company grow internally, gain brand exposure, and increase market share. Responsible for the P/L of DealersGear’s Advertising Agency & CRM product. • Built an advanced customer relationship management software using a very limited budget.



Dealer World

• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Vice President Of Sales & Operations

  • Feb 2020 - Dec 2020

  Orange County, California Area Led an automotive advertising ad agency sales team, surpassing aggressive sales and revenue goals. Managed sales ops, product marketing, Biz Dev, OEM relationships, industry/strategic partnerships. • Achieved a 50% increase in the customer base during the tenure. • Individually contributed to 48.3% of sales.

• Vice President of Sales & Client Relations

  • Sep 2018 - Feb 2020

  Orange County, California Area Charged with building a scalable and repeatable sales process and sales team. • Within the first 6 months, hit a new record sales quota. • Increased customer base by 30% in 8 months, 50% in first year. Dealer World, a formula-driven, full-service advertising and performance agency for dealers helps drive traffic and leads by managing dealer’s advertising dollars to generate the maximum return on investment. We are a full-service agency that specializes in SEO, PPC, Social Media… Show more Charged with building a scalable and repeatable sales process and sales team. • Within the first 6 months, hit a new record sales quota. • Increased customer base by 30% in 8 months, 50% in first year. Dealer World, a formula-driven, full-service advertising and performance agency for dealers helps drive traffic and leads by managing dealer’s advertising dollars to generate the maximum return on investment. We are a full-service agency that specializes in SEO, PPC, Social Media, Creative, Video, Email, and Direct Mail.



DealerSocket

• United States
• Software Development
• 300 - 400 Employee

• Director of Strategy & Product Marketing

  • Jun 2017 - Jul 2018

  San Clemente, CA As the Director of Strategy & Product Marketing I oversaw Strategic Alliance, Product Marketing, the Sales Ops Team, Sales Development Team and the Demand Generation Team. Their role was critical to the success of DealerSocket sales goals by finding and developing opportunities to add to the sales pipeline for the sales teams. I was also DealerSocket's Brand Ambassador and leading Product Evangelist.

• Director of Sales Training & Director of Demand Generation

  • Dec 2015 - Jun 2017

  San Clemente, CA During this time I held two roles. As the Director of Sales Training I was responsible for the sales training department, creating training materials and managing a team of trainers that conducted the new hire training, and performed ongoing product & sales training of existing sales teams. I also worked alongside directors and recruiting department to recruit and select eligible candidates for hire. I was also the liaison between sales and product development. My main focus was to help… Show more During this time I held two roles. As the Director of Sales Training I was responsible for the sales training department, creating training materials and managing a team of trainers that conducted the new hire training, and performed ongoing product & sales training of existing sales teams. I also worked alongside directors and recruiting department to recruit and select eligible candidates for hire. I was also the liaison between sales and product development. My main focus was to help train every sales associate to be a product expert, a successful sales professional and help them build a rewarding career with DealerSocket. My 2016 Training Stats: Number of new hires classes: 10 (8 week curriculum) Number of new hire trainees: 212 Weeks training dpt was not been in front of a class: 8 New hires that have passed certification: 96.4% Specializes in Integrity Selling (AID inc), Solution Selling & SPIN Selling. I was also the Director of the Demand Generation that managed the Demand Generation team that focuses on targeted marketing programs to drive awareness and interest in DealerSocket's products and services. This team was responsible for all inbound leads and to generated and cultivate new opportunities based on historical and analytical data.

• Director of Sales Development & Lead Generation

  • Oct 2013 - Dec 2015

  San Clemente, CA As Director of Sales Development & Lead Generation I managed teams responsible for the management and development of all inbound leads and trade shows as well as outbound prospecting team. My teams specialized in selling DealerSocket, its brand, image, difference, create excitement, sell the appointment, conduct a thorough needs analysis and product demos that assist the marketing department and development of the sale. I took over the failing Lead Engine Team and in one month saw a… Show more As Director of Sales Development & Lead Generation I managed teams responsible for the management and development of all inbound leads and trade shows as well as outbound prospecting team. My teams specialized in selling DealerSocket, its brand, image, difference, create excitement, sell the appointment, conduct a thorough needs analysis and product demos that assist the marketing department and development of the sale. I took over the failing Lead Engine Team and in one month saw a dramatic increase in productivity. Monthly calls went from 7,291 to 17,579. Appts: 136 to 247 Solds 5 to 24 This change took a failing team to a successful team of over 50 reps.

• Manager of Market Development / Sales Ops

  • Jul 2012 - Oct 2013

  San Clemente, CA As the Manager of Market Development I managed Sales Ops, all of the Sales Reports, Trend/Forcasting Reports, Lead Management, Product Management, Special Projects, Business/Market Development and Marketing (Social Media). Other activities include: Training, Conference Speaking, Product Demonstrating, Assisting in new Product Development, Competitive Intelligence, and Strategic Planning. During this role I successfully researched, built and introduced our product to two new markets which… Show more As the Manager of Market Development I managed Sales Ops, all of the Sales Reports, Trend/Forcasting Reports, Lead Management, Product Management, Special Projects, Business/Market Development and Marketing (Social Media). Other activities include: Training, Conference Speaking, Product Demonstrating, Assisting in new Product Development, Competitive Intelligence, and Strategic Planning. During this role I successfully researched, built and introduced our product to two new markets which after one year accounted for 35% of the annual sales revenue of the company.

• Sales Business Analyst

  • Oct 2010 - Jul 2012

  San Clemente, CA Business Analyst for the Sales Department, reporting directly to the Executive VP of Sales & Marketing. Managed Sales Reports, Open/New Territory Sales, Dealer Relations, Trend Reports, Forecasting, Lead Mgt, Marketing, Branding, Product Mgt, CRM Mgt, and Social Media.

• Territory Sales Manager

  • May 2009 - Oct 2010

  San Clemente, CA Managed the prospecting and sales of DealerSocket CRM software to dealerships in territory in which contributed to over $1 million in gross revenue in 18 months.

• Strategic Sales Manager

  • Apr 2008 - May 2009

  San Clemente, CA Responsible for prospecting new business by cold calling, site visits and demonstrations of product to dealerships.

• Customer Support Rep

  • Aug 2005 - Apr 2008

  San Clemente, CA Consulting and teaching dealerships to successfully utilize DealerSocket CRM software to generate more traffic and increase sales.



Barwick Chrysler Jeep Dodge Eagle / MacPherson Mazda

• Car Salesman

  • 1996 - 1997

  Orange County, California Area Sold new and pre-owned automobiles. Established strong customer relations and achieved consistent sales success and high customer satisfaction.