Experience

Red Square Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Account Executive

  • Apr 2018 - Present



Evident Health

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Financial Client Services Representative

  • Sep 2016 - Apr 2018



Red Square Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services Intern

  • May 2016 - Sep 2016

  • Reviewed creative and generated change orders based on client feedback for various casino properties• Led a team of interns in the creation and implementation of social media campaigns for Southern Comfort• Demonstrated presentation skills by presenting social media campaign concepts to the agency



Martin Retail Group

• United States
• Advertising Services
• 200 - 300 Employee

• Broadcast Intern

  • May 2015 - Jul 2015

  • Assisted in the production of national TV and radio spots for Allstate, Buick and GMC• Customized TV and radio spots for regional dealer and agency networks based on sales needs• Managed recording sessions with voice talents Will Arnett, Ilyssa Fradin and Jeff Rechner• Shadowed other Martin Retail Group professionals in the Account Services and Media Buying departments



University of Alabama AAF NSAC Ad Team

• Research Specialist

  • Oct 2014 - Apr 2015

  • Conducted extensive primary and secondary research about Pizza Hut consumers, competitors, and media usage• Executed a full advertising campaign positioning Pizza Hut’s digital ordering as the best in the industry, with the goal of increasing digital ordering from 43% to 75%• Organized and moderated focus groups to gain insights into consumer buying behavior• Developed a full situational analysis about the pizza industry for campaign direction



Lewis

• United States
• Marketing Services
• 100 - 200 Employee

• Account Executive Intern

  • Jun 2014 - Aug 2014

  • Performed and presented content analysis on competing websites of Abeka Books Company for the creation of a superior online experience• Generated and managed promotional social media content for The Orthopaedic Group, increasing local brand awareness• Wrote press releases promoting and increasing attendance for the MAWSS Watercolor Contest• Conducted primary research through phone interviews for the creation of television material for Columbus Regional Health