Experience

StarVista LIVE

• United States
• Entertainment Providers
• 1 - 100 Employee

• Web/Email Marketing Manager

  • Sep 2022 - Present



Berkshire Hathaway Automotive

• United States
• Motor Vehicle Manufacturing
• 500 - 600 Employee

• Content Management Specialist

  • Oct 2020 - Sep 2022

  BHA is a perennial top 5 dealership group headquartered in Dallas, TX with over 100 automotive franchises across 11 states. Responsibilities as a member of the digital marketing web team are to oversee daily maintenance and improvement of the websites as well as managing email marketing campaigns for dealerships. Email Marketing • Build, test, proof and execute HTML/CSS email campaigns to each dealership’s specifications • Exercise an extremely high level of accuracy when executing numerous different dealership campaigns • Orchestrate the creation and sending of monthly newsletters • Enhanced email development pipeline between different departments by creating processes to easily add email personalization, GIF’s, transparent images, preview text and other reusable assets • CRM databases allow extremely specific segmentation and automation with target data such as mileage, routine service intervals, and website behavior Dealership Websites • Over 100 dealership franchises and approximately 300 websites that are among the leaders in the automotive space • Design custom landing pages to carefully guide consumers targeted by email campaigns • Acquired a deep understanding of the flow of leads, vehicle inventory, pricing and often assist dealership personnel on how to effectively use these many different systems • Adhere to specific advertising guidelines enforced by automotive manufacturers through monthly compliance submissions Accomplishments and Accolades • Employee of the Month - May 2022 • Trained a new CMS team of 4 with less than a year of experience. This unique situation catapulted my individual growth due to an extended heavy workload and need for immediate progression • Attend Digital Marketing Summits featuring presentations from Google, Meta, and auto industry leaders • Developed automated Monday boards to maximize efficiency on repetitive processes Show less



Freelance

• United States

• Web Designer

  • Jul 2019 - Oct 2020