Hung-Chi Chen
Solution Director at Merkle Taiwan- Claim this Profile
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英文 -
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四川方言 -
Topline Score
Bio
Credentials
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FRM Part I
Global Association of Risk Professionals (GARP)Jan, 2020- Sep, 2024
Experience
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Merkle Taiwan
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Taiwan
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Think Tanks
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1 - 100 Employee
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Solution Director
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Apr 2022 - Present
- Co-create MarTech Roadmap with clients' C-suit executives to achieve their business initiatives by analyzing the current IT and data status. - Realize clients' business objectives by implementing appropriate MarTech-related tools/technology, such as google analytics, Mixpanel solution, Customer Data Platform(CDP)/ Marketing Automation(MA) package solution, and self-built CDP/MA in AWS/GCP service, based on their digitalization maturity and environment requirements. - Co-create MarTech Roadmap with clients' C-suit executives to achieve their business initiatives by analyzing the current IT and data status. - Realize clients' business objectives by implementing appropriate MarTech-related tools/technology, such as google analytics, Mixpanel solution, Customer Data Platform(CDP)/ Marketing Automation(MA) package solution, and self-built CDP/MA in AWS/GCP service, based on their digitalization maturity and environment requirements.
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Strategy Team Lead
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Dec 2021 - Apr 2022
- Led PwC Strategy Team to facilitate industrial computer manufacturing and retail clients envision their business transformation roadmap and accelerate the transforming progress by streamlining the business process and implementing the strategic technical projects which realized the company's business goal. - Led PwC Strategy Team to facilitate industrial computer manufacturing and retail clients envision their business transformation roadmap and accelerate the transforming progress by streamlining the business process and implementing the strategic technical projects which realized the company's business goal.
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特力集團
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China
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Mining
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電子商務採購部家電既海外代理處處長
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Mar 2021 - Dec 2021
- 引進海外代理品牌- 負責規格品品類管理，價格與活動策略擬定
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Senior Brand Manager
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Jan 2020 - Dec 2021
- Crate and Barrel - Toshiba
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Project Management Office -Strategy Team Lead
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Feb 2017 - Dec 2019
Strategy Team Leader - 2019 Vietnam Investment Project - 2018 Tmall Cooperation Project, - 2017 US Sales Visibility Project.
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Project Management Office - Project Manager
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Mar 2013 - Jan 2017
Project Manager-Business Review Process Establishment and Internal Consulting Execution-M&A Evaluation Process and POST-M&A/EBO Tracking System Establishment
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Co-founder, Operation Manager
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Sep 2011 - Jan 2013
- Dealer Development and Management - Financial Analysis and Deal Structure Establishment - Dealer Development and Management - Financial Analysis and Deal Structure Establishment
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Business Transformation Consultant
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Mar 2008 - Sep 2011
Strategy Formulation Project Implementation: - World-Wide Leading Power Supplier Company - Taiwan Well-known Consumer Electronic Company - World-Wide Leading Acoustic Company Sales Transformation Project - World-Wide Leading Industrial Computer Company - Taiwan Well-known Motherboard Company Tax Reform Project Implementation. Strategy Formulation Project Implementation: - World-Wide Leading Power Supplier Company - Taiwan Well-known Consumer Electronic Company - World-Wide Leading Acoustic Company Sales Transformation Project - World-Wide Leading Industrial Computer Company - Taiwan Well-known Motherboard Company Tax Reform Project Implementation.
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Education
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2005 - 2007
國立臺灣大學
Master of Business Administration (MBA), Strategy Management -
1998 - 2002
國立臺灣大學
Bachelor's degree, Zoology
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