Experience

Influencer.in

• India
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Jun 2021 - Present

  - Initially hired as an 'in-house Creator', I quickly demonstrated my strategic acumen and was subsequently moved to the Brand Strategy vertical. Today, I lead the Creative & Strategy team at the organization. - Developed and executed influencer-led award wining brand campaigns for brands like Dunzo, Flipkart, Puma, Tata CLiQ. Snapdeal, boAt, Sebamed, IGP. Indian Terrain & so on. - Collaborated with teams across the organisation to deliver end-to-end digital marketing campaigns - Conducted market research, competitive analysis, and customer segmentation to identify key insights and opportunities to scale existing clientele - Tasked with ensuring Influencer.in's online and media reputation accurately reflecting our values and messaging while effectively engaging our audiences - Spearheaded the launch of the first edition of Creator Spotlight Awards at Influencer.in to recognise top and budding creators - Played a pivotal role in designing the product framework and dashboard for Influencer.in, empowering brands with real-time metrics, campaign reports, and tracking capabilities. - Helped spearhead the identification and implementation of the In -house Talent Management initiative, recognizing its potential as a key business opportunity.



Social Beat

• India
• Marketing Services
• 200 - 300 Employee

• Social Media Marketing Specialist

  • Sep 2020 - Feb 2021

  Social Beat is a Digital Marketing Agency. My role included handling the company's and client's social media accounts, coming up with campaign strategies, working on brand briefs and pitch decks, and curating media plans (social and performance). Social Beat is a Digital Marketing Agency. My role included handling the company's and client's social media accounts, coming up with campaign strategies, working on brand briefs and pitch decks, and curating media plans (social and performance).



Indest Official

• Bengaluru, Karnataka, India

• Content Creator

  • Nov 2019 - Dec 2019

  Indest Official is an organisation that works towards the betterment of mental health in the society. I was part of the content creation team for their Social media. Indest Official is an organisation that works towards the betterment of mental health in the society. I was part of the content creation team for their Social media.



Red Box Events Pte Ltd

• Singapore
• Events Services

• Event Coordinator

  • Jun 2019 - Dec 2019

  RedBox events is a Bangalore based event management company. I was part of the team for Bangalore Lit Fest, a few product launches and corporate events. I was introduced to the basics of event management and it was a great experience! RedBox events is a Bangalore based event management company. I was part of the team for Bangalore Lit Fest, a few product launches and corporate events. I was introduced to the basics of event management and it was a great experience!



We The Women

• India
• Non-profit Organizations

• Event Coordinator

  • Sep 2019 - Oct 2019

  WeTheWomen is an initiative by Ms Barkha Dutt which provides a platform for women to share and celebrate stories. I headed their hospitality Committee and handled their social media page for their event in Bangalore. WeTheWomen is an initiative by Ms Barkha Dutt which provides a platform for women to share and celebrate stories. I headed their hospitality Committee and handled their social media page for their event in Bangalore.



Ministry of Home Affairs, Government of India

• Bengaluru, Karnataka, India

• Event Head

  • Aug 2019 - Sep 2019

  Models of Interfaith Dialogue in Conflict Resolution and Peacebuilding - CHRIST ( Deemed to be University ) and National Foundation for Communal Harmony ( Ministry of Home Affairs, Govt. of India ) Models of Interfaith Dialogue in Conflict Resolution and Peacebuilding - CHRIST ( Deemed to be University ) and National Foundation for Communal Harmony ( Ministry of Home Affairs, Govt. of India )



News Today - Chennai

• Chennai, Tamil Nadu, India

• Reporter

  • Apr 2019 - May 2019

  News Today is Chennai based newspaper and I was a summer intern. My job was to collect stories, attend and report press releases, and take interviews. I published 10 articles with a by-line. A few of them can be viewed on their website. Learnt a lot about the process of writing for the newspaper and thoroughly enjoyed it. News Today is Chennai based newspaper and I was a summer intern. My job was to collect stories, attend and report press releases, and take interviews. I published 10 articles with a by-line. A few of them can be viewed on their website. Learnt a lot about the process of writing for the newspaper and thoroughly enjoyed it.