Experience

Assurety Consulting & Solutions Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2023 - Present



E-sports Academy Pakistan

• Pakistan
• Spectator Sports
• 1 - 100 Employee

• CoFounder/CMO

  • Dec 2019 - Present

  Karachi, Pakistan - Raised 5 Million PKR as seed money from an angel investor. - Led a team of 30 associates in one of EAP’s flagship event, from sponsorship meetings to smooth execution in the operation department with a budget of 1.5 million PKR. - Executed EFEST 2020 successfully with over 1500 Participation and 1 million audience reach from all over Pakistan making it the most engaging and Interactive gaming event of the year - Formed business relations with Global Esports Federation, Singapore… Show more - Raised 5 Million PKR as seed money from an angel investor. - Led a team of 30 associates in one of EAP’s flagship event, from sponsorship meetings to smooth execution in the operation department with a budget of 1.5 million PKR. - Executed EFEST 2020 successfully with over 1500 Participation and 1 million audience reach from all over Pakistan making it the most engaging and Interactive gaming event of the year - Formed business relations with Global Esports Federation, Singapore and exclusive academic relations with Asia Pacific University, Malaysia to ensure latest esports standards in Pakistan. Show less



Garena

• Singapore
• Entertainment Providers
• 700 & Above Employee

• Product Marketing Associate

  • Nov 2021 - Aug 2023

  Responsible for Strategizing and executing various product projects. This involved leading promotional activities, managing game marketing programs, and overseeing the successful launch of new game features. I worked closely with the team to develop marketing strategies that aligned with users' insights, product briefs, and consumer feedback. This encompassed coordinating revenue promotions, managing streamers/influencers, and organizing community events to drive user engagement and… Show more Responsible for Strategizing and executing various product projects. This involved leading promotional activities, managing game marketing programs, and overseeing the successful launch of new game features. I worked closely with the team to develop marketing strategies that aligned with users' insights, product briefs, and consumer feedback. This encompassed coordinating revenue promotions, managing streamers/influencers, and organizing community events to drive user engagement and retention. spearheaded the promotional launch plan for 4 new characters in Pakistan with its launch content, influencer marketing plan, and nationwide activation.

• Marketing collaborator

  • Nov 2021 - Oct 2022



United Nations Association of Pakistan (UNAP)

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• Corporate Lead- UNAPxIOBM

  • Mar 2020 - Aug 2021

• Youth Member

  • Nov 2019 - Mar 2020



Pearl Confectionery Pvt Ltd

• Pakistan
• Food and Beverage Services
• 100 - 200 Employee

• Sales Intern

  • Jun 2021 - Jul 2021