Senior Technical Lead

• Feb 2023 - Present

- Proven track record of driving digital marketing strategies to deliver exceptional results, enhance brand visibility, and maximize online presence. - Expertise in Search Engine Optimization (SEO) strategies, techniques, and best practices to optimize website performance and boost organic rankings. - Proficient in Social Media Marketing (SMM) strategies, including content creation, community engagement, and data-driven campaigns across major platforms. - Mastery in managing Google Ads campaigns, optimizing budgets, conducting A/B testing, and leveraging data insights to drive targeted traffic and conversions. - Skilled in leveraging WordPress to create and maintain high-performing, visually appealing websites that provide exceptional user experiences. - Lead cross-functional teams, providing technical guidance, mentoring, and fostering collaboration to achieve marketing objectives. - Analyze and interpret data from various sources, utilizing tools like Google Analytics, SEMrush, and social media insights to make informed decisions and continuous improvements. - Stay abreast of industry trends, algorithm updates, and emerging technologies to implement innovative strategies that keep the brand ahead of the competition. - Collaborate with stakeholders, including designers, developers, and content creators, to ensure seamless integration of technical and marketing aspects. - Develop and implement strategies for website optimization, conversion rate improvement, and user journey enhancement. - Provide strategic recommendations for website architecture, content enhancements, and user interface improvements to align with SEO goals. - Oversee project management, ensuring timely delivery of tasks, effective resource allocation, and efficient execution of marketing initiatives. - Cultivate relationships with industry partners, influencers, and stakeholders to expand the brand's digital footprint and drive collaborative opportunities. Show less

SEO | SMM | WordPress

• Aug 2021 - Feb 2023

- Develop and execute comprehensive SEO strategies to increase organic website traffic, improve search engine rankings, and enhance overall visibility. - Conduct thorough keyword research, competitive analysis, and on-page optimization to ensure optimal website performance. - Create and manage engaging, high-conversion PPC campaigns across various platforms such as Google Ads and social media. - Monitor and analyze website analytics, search console data, and campaign performance to identify areas for improvement and actionable insights. - Collaborate with content creators to ensure all online content is optimized for search engines and aligned with the brand's messaging. - Stay up-to-date with industry trends and search engine algorithms to adapt strategies and tactics accordingly. - Implement A/B testing and other optimization techniques to improve landing page conversion rates and overall campaign effectiveness. - Manage relationships with external agencies, vendors, and partners involved in SEO/SEM initiatives. - Provide regular performance reports and insights to the marketing team and stakeholders, highlighting key metrics and KPIs. - Work closely with the development team to ensure technical SEO best practices are implemented during website updates and launches. Show less

Digital Marketing Intern

• Sep 2021 - Nov 2021