Experience

BODEGAS DON LUIS S.A.C.

• Peru
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Manager

  • Sep 2019 - Present

  Sales and trade marketing in charge of business development of execution plan adhering to the country's sales budget through the growing of the sales channels: on premise, modern trade, and traditional trade. Leader of 3 area managers, 10 sales executives, and 35 field people. Management of investment budget according to trade agreements: rebates and bonuses for the sales force. Leader for the launch of new categories and new products on the three sales channels with their individual commercial plan. Goals: • Total reengineering inside the commercial team (2020). I led the restructures of sales channel, group of clients and functions for each headcount at the commercial area. I led the addition of 15 new distributors nationwide achieving a growth in sales +47% (2021vs2019 pre pandemic) changing the weight in the pie sales distribution from 30% to 52%. • I designed and implemented the new price strategizing to build trust among consumers and clients in on premise trade, modern trade, dealers, wholesalers and retailers. • By the end of 2022, I achieved sales growth of +14% vs 2021 nationwide (+7% vs 2019 pre pandemic). Sales growth vs 2021 in the on trade channel +142% and in the modern trade +31%. Both vs 2021. • Hard relationship management with the CEO of the top clients. Show less



avianca

• Colombia
• Airlines and Aviation
• 700 & Above Employee

• KEY ACCOUNT SALES MANAGER

  • Aug 2014 - Mar 2017

  In charge for 70% of the annual sales budget based on the management of top agencies nationwide. Leader of the commercial team of 18 persons: 7 back office, 9 sales executives and 2 coordinators. Efficient execution of the investment budget for top agencies, in coordination with the head office in Colombia, focusing sales targets, average fare and market share in specific routes by national and international segment. Goals: • I did a restructure of the functions and number of clients for the sales team, establishing detailed tasks and objectives per employee in an equality-centered environment, thus improving the work environment and consequently increasing productivity by 50%. • I implemented a development plan for top agencies as part of the Honors Club program, in order to balance and distribution, which resulted in greater stability in the management of the investment budget and finally growth in sales and earnings. • Sales budgeting with commercial plans, relationship management with the principal clients and price strategy for the sales force results Show less



AGFA HealthCare

• Belgium
• Hospitals and Health Care
• 700 & Above Employee

• Key Account Sales Manager Peru & Bolivia

  • Mar 2011 - Jul 2014

  Responsible for the annual sales budget for the Imaging business unit. Focused on expanding the consumable and digital lines portfolio (CR´s and DR´s) through distributors in Peru and Bolivia for public and private customers. Responsible for S&OP in coordination with the manufacturing facility in Germany HQ for the supply. Goals: • In the Peruvian market, I led the first two public biddings won in LATAM for the DR´s line. For Agfa Healthcare, it was the first implementation experience (one DXD300 and two DXD100), and it gained wide recognition. • Since the brand name has no presence in Bolivia, I led the establishment of a 2nd distributor and good development was achieved such as installing 5 to 10 thermal printers, the sale of X-ray plates and the installation of CR’s of 2 to 3 units digitizing public and private radiology centers in La Paz, Santa Cruz and Cochabamba. Show less



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Key Account Manager

  • Oct 2008 - Feb 2011

  Executive responsible for the achievement of sales and coverage objectives by region through the management of distributors. Throughout the period, I was assigned to different areas and regions both in Lima the capital and in other provinces. In both positions, I reported to the sales management and being in charge of a team of promoters and merchandisers. Executive responsible for the achievement of sales and coverage objectives by region through the management of distributors. Throughout the period, I was assigned to different areas and regions both in Lima the capital and in other provinces. In both positions, I reported to the sales management and being in charge of a team of promoters and merchandisers.



Kraft Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales Representative

  • Jan 2008 - Sep 2008

  Territory management in modern channel reporting to the area manager. Top client: Hipermercados Tottus and key accounts such as movie theaters and restaurants business distributors. Competitive data analysis and field work. Territory management in modern channel reporting to the area manager. Top client: Hipermercados Tottus and key accounts such as movie theaters and restaurants business distributors. Competitive data analysis and field work.



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Commercial Trainee

  • Mar 2006 - Dec 2007

  Territory management in modern channel reporting to the area manager. Top client: Hipermercados Tottus and key accounts such as movie theaters and restaurants business distributors. Competitive data analysis and field work. Territory management in modern channel reporting to the area manager. Top client: Hipermercados Tottus and key accounts such as movie theaters and restaurants business distributors. Competitive data analysis and field work.