Senior Frontend Engineer

• Mar 2021 - Present

Wrote code and tests for visual and data layer components for the new cart system of the dollarshaveclub.com e-commerce web app. Refactored the Redux global state for Type safety, enhancing every reducer slice with proper type guards. Key technologies: TypeScript, React.js, Redux, Redux Toolkit, React hooks, JavaScript, Node, Jest, ES6. Wrote code and tests for visual and data layer components for the new cart system of the dollarshaveclub.com e-commerce web app. Refactored the Redux global state for Type safety, enhancing every reducer slice with proper type guards. Key technologies: TypeScript, React.js, Redux, Redux Toolkit, React hooks, JavaScript, Node, Jest, ES6.

Web UI Developer

• Nov 2016 - Mar 2021

Coded components, features, pages, and functionality for web-based projects such as GreatMinds, +Móvil (Liberty Latin America), LendingClub.com, and VivaAnuncios.com using Javascript, React.js, Next.js, StoryBook, React Native, Node.js, Material UI, Express.js, Node, Sass, Jest, and Styled Components. Developed plugins and middleware for metrics platforms such as Optimizely and Google Analytics in order to retrieve user interaction data. Coded components, features, pages, and functionality for web-based projects such as GreatMinds, +Móvil (Liberty Latin America), LendingClub.com, and VivaAnuncios.com using Javascript, React.js, Next.js, StoryBook, React Native, Node.js, Material UI, Express.js, Node, Sass, Jest, and Styled Components. Developed plugins and middleware for metrics platforms such as Optimizely and Google Analytics in order to retrieve user interaction data.

Digital Creative Director

• Jun 2014 - Nov 2016

Digital Creative Director

• Jun 2014 - Nov 2016

Improved significantly the day to day operation of the digital advertising unit of the agency in order to grow the operation and turnover. Improved the relationship with local clients and USA office by demonstrating a trustworthy operation and showing mastery of the necessary technologies to produce standard and advanced compliant advertising ads. Managed the unit for HP consumer and enterprise marketing scopes, meeting the highest quality standards for global campaigns, as well as compliance demands for the brand marketing partners. Created advanced technological advertising applications with HTML5, Javascript, Node. Show less

Digital Creative Director / Design & Development

• Aug 2012 - Mar 2014

Designed and developed HTML5, DHTML and Flash web applications, Rich Media Rising Stars Creativities to generate Social Media engagement for major food, wine and spirits, world-wide brands. Teamed up with overseas award winning digital agencies, to adapt and implement global campaigns, locally. Managed a team of designers and developers to deliver high end web products in order to execute the whole digital advertising strategy for world-wide brands. Designed and developed HTML5, DHTML and Flash web applications, Rich Media Rising Stars Creativities to generate Social Media engagement for major food, wine and spirits, world-wide brands. Teamed up with overseas award winning digital agencies, to adapt and implement global campaigns, locally. Managed a team of designers and developers to deliver high end web products in order to execute the whole digital advertising strategy for world-wide brands.

Art Director

• Nov 2011 - Aug 2012

Designed and supervised the banamex.com new homepage, based on citi.com marketing and secure scopes web design standards. Created the web & digital look and feel guidelines document. Advised on usability and directed design teams on User Experience and User Interface design for the Banamex IOS App. Designed and supervised the banamex.com new homepage, based on citi.com marketing and secure scopes web design standards. Created the web & digital look and feel guidelines document. Advised on usability and directed design teams on User Experience and User Interface design for the Banamex IOS App.

Web Designer Sr.

• Nov 2010 - Aug 2011

Designed and developed web sites, apps and web systems for major world wide brands, using the latest programming standards and design trends. Team leader for the design and development of global brands strategic Big Ideas. Designed and developed web sites, apps and web systems for major world wide brands, using the latest programming standards and design trends. Team leader for the design and development of global brands strategic Big Ideas.

Editorial Board member

• Jan 2010 - Dec 2010

Advised editors about technologic, creative and social issues for, the online news portal, Reforma.com in order to improve business. Advised editors about technologic, creative and social issues for, the online news portal, Reforma.com in order to improve business.

Director

• Jan 2008 - Nov 2010

Creative Visual Arts professional with solid background and education in film directing and motion graphics design and execution. Extensive knowledge and experience in creating compelling moving images from concept to final animation throughout the creative and production pipeline in Maya, Adobe PhotoShop, Corel Painter, Zbrush, After Effects, Combustion and traditional media. Because of my strong pre-visualization, drawing skills, proficiency on any animation software and the understanding of cinematic scene and dramatic structure, I can analyze scenes in written form and translate them into a visual product, expressing story and character through drawings, animatics, and cinematics translating story ideas into visual sequences. Show less

Producer / Director / First A.D.

• Feb 2002 - Dec 2004

Executed the shooting process based on my visualization and an assigned budget for national TV commercial campaign ads. Designed the shooting schedule and shooting plan for TV programs and TV commercial campaign ads. This work was made for major advertising companies and Television Studios such as JWT and Euro RSCG and the following brands: Ford, Kelloggs, SKY, Televisa. Shot in film 35mm, 16mm and Super 16mm, and video: Digital Betacam, DVC Pro, DV Cam. Executed the shooting process based on my visualization and an assigned budget for national TV commercial campaign ads. Designed the shooting schedule and shooting plan for TV programs and TV commercial campaign ads. This work was made for major advertising companies and Television Studios such as JWT and Euro RSCG and the following brands: Ford, Kelloggs, SKY, Televisa. Shot in film 35mm, 16mm and Super 16mm, and video: Digital Betacam, DVC Pro, DV Cam.

Executive Producer

• Oct 2000 - Feb 2002

Designed from start up the day to day program schedule model for a new cable TV channel. Created the contents for an internet TV channel. Migrated selected half hour shows from the internet TV channel, to be broadcasted on cable TV with the required commercial TV standards. All this following the company’s budget policies in order to not elevate costs. Designed from start up the day to day program schedule model for a new cable TV channel. Created the contents for an internet TV channel. Migrated selected half hour shows from the internet TV channel, to be broadcasted on cable TV with the required commercial TV standards. All this following the company’s budget policies in order to not elevate costs.