Product Designer

• Oct 2021 - Present

Maple is a telemedicine company based in Canada that provides virtual access to healthcare providers. My role as a Product Designer is focused on increasing engagement with users. Through UX research and usability testing, I am making data-informed decisions that are best for our users and the company. I am also the lead on accessibility design and accessibility usability testing. As an IAAP-certified Web Accessibility Specialist, I am passionate about designing digital experiences that is inclusive to as many people as possible. Show less

Graphic Designer

• Jun 2018 - Oct 2021

Graphic, product, and UX/UI designer—with a side of accessibility expertise. DAC is a digital marketing agency based in Toronto, focusing on enhancing our clients' digital performance. My role as designer was to transform content, SEO and SEM strategies, and digital presence into beautiful, high-performing responsive designs. I am involved with client discussions and strategies, helping them understand the importance of UX in driving and retaining customers. Through whiteboarding sessions, market research, and wireframe and prototype demonstrations, I'm able to collaborate with clients to grow their vision together. My clients in this space spans a variety of industries, including but are not limited to dining and hospitality (TGIF), insurance (State Farm, Allstate), fitness (Fit4Less), and retail (Orscheln, La Maison Simons). I was also one one of the product designers for DAC's white label platform—I am involved with updating and maintaining the design system, working with Project Managers and Developers, and doing user research to help grow the product. Show less

Graphic Design Intern

• May 2017 - Dec 2017

Graphic Design Intern

• May 2015 - Jul 2015

Assisted with illustrations, branding, social media assets, and more. Collaborated with copywriter, social media intern, and senior graphic designer to create campaign concepts. Designed for various media from web, email, social media, and both large and small format prints. Assisted with illustrations, branding, social media assets, and more. Collaborated with copywriter, social media intern, and senior graphic designer to create campaign concepts. Designed for various media from web, email, social media, and both large and small format prints.