Experience

Insta360

• China
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jul 2020 - Present

  - Influencer Marketing: Youtuber + Instagram Influencers - Instagram Channel Management (@insta360kr) - Ads: Naver Ads, Google Ads - Vertical Marketing: Motorcycle, Cycling, Travel/Outdoor, Hiking, Winter Sports - Local Campaign Management - Other localizations - Influencer Marketing: Youtuber + Instagram Influencers - Instagram Channel Management (@insta360kr) - Ads: Naver Ads, Google Ads - Vertical Marketing: Motorcycle, Cycling, Travel/Outdoor, Hiking, Winter Sports - Local Campaign Management - Other localizations



LG Household & Health Care, Ltd.

• South Korea
• Manufacturing
• 700 & Above Employee

• Marketing & Sales Associate

  • Feb 2018 - Jun 2019

  • Account Management: Managed 20+ key accounts by setting minimum sales requirement, providing advisory on sales improvement and creating monthly report based on sales data analysis; successfully increased the overall key account revenue by 28% in 2018. • Market Development: Launched & managed 5+ new accounts in eastern U.S. during 2018-2019 with direct supervision to train, develop, and successfully increase sales revenue. • Marketing & Promotion Event Plan: Generated & executed promotion events (i.e. New Year Event, Mother’s Day Event, Thanksgiving Event) for key accounts to increase overall sales and maintain a healthy stock level; Participated in monthly/yearly marketing planning with Sales team. • Social Media Marketing: Responsible for marketing activities on WeChat, the #1 Social Media platform utilized by Chinese customers, while creating, editing, and publishing social media contents. • CRM Data Analysis: Extract, track, compile, and analyze data from CRM tools to generate reports utilizing excel on weekly and monthly basis. • Product Training: Prepared training materials for newly-launched products and distributed them to all Eastern U.S. key accounts every month; Conducted quarterly product training seminar for Chinese key accounts as lecturer. (Brands: The History of Whoo, Su:m37, OHUI, VDL, Beyond, CNP, etc.) Show less



YouGov

• United Kingdom
• Business Intelligence Platforms
• 700 & Above Employee

• Marketing Research Intern

  • Jun 2017 - Aug 2017

  Assisted CPG, Gaming, Affluent Perspectives, and Education team with more than 20 projects (i.e. concept testing, brand awareness tracking, market opportunity reports) in data posting, data proofing, survey testing, verbatim analysis, and in-depth interviews. Assisted CPG, Gaming, Affluent Perspectives, and Education team with more than 20 projects (i.e. concept testing, brand awareness tracking, market opportunity reports) in data posting, data proofing, survey testing, verbatim analysis, and in-depth interviews.



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Training Operations Intern

  • Jul 2015 - Oct 2015

  • Engaged in an intensive two-week orientation training program in Beijing, outperformed other teams and attained the SECOND place in the Mock New Product Launch Contest and the national THIRD place in “Solve For Tomorrow– Funny Lab” Science Popularization Video Contest. • Capitalized on internet mindset to advance training programs, launched WeChat public account and built a web community for connection and Q&A, designed electronic invitation based on HTML 5 for warming-up and web survey to streamline feedback process. • Operated two training lectures including independently conducting one-hour warming-up for each lecture, employed PDCA Cycle to improve operative performance. • Acquired significant experience in using pivot table, v-lookup, and other Excel functions to deal with spreadsheets. • Learned and operated Samsung's internal systems, collected and sorted out weekly reports and work plans from South China branch and local offices, authored articles about in-progress training programs in the internal periodical. • Participated in Samsung’s One Heart One Village voluntary activity and performed fan dance for the left behind old people in Qingyuan city. Show less



Grandgle International Spirit&Wine Company

• Marketing Analyst

  • Sep 2014 - Jan 2015

  ● Conducted various (secondary) market research projects – Chinese Online Shopping Mall Customer Analysis, Wine Education Program Report, Wine Industry Weekly Report, Winery Analysis&Purchasing Recommendations, Distribution Channel Analysis, Product Combination Recommendations, etc. ● Conducted competitor analysis every week on their websites, sales data, consumer reviews, product/price strategies. ● Operated wine education radio channel in Lizhi FM app, achieving 2000 followers and 350,000+ clicks in total. http://www.lizhi.fm/430812/ Show less



LG Display

• South Korea
• Appliances, Electrical, and Electronics Manufacturing
• 300 - 400 Employee

• Language Lecturer

  • Nov 2013 - Feb 2014

  ● Trained 30+ Korean engineers Chinese Language for 2 months while preparing training materials and slides all by myself. ● Trained 30+ Korean engineers Chinese Language for 2 months while preparing training materials and slides all by myself.



KOTRA

• United Arab Emirates
• Facilities Services
• 1 - 100 Employee

• Conference & Exhibition Interpreter

  • Sep 2011 - Sep 2011

  Exact Time Period: 09/2011 - 10/2016 (5 year and 1 month) ● Participated in 25+ International Fairs&Exhibitions and 10+ International Conferences as a professional interpreter, successfully connecting Korean government & entrepreneurs with oversea partners. - Global Sources Electronics Fair (Hong Kong) - Cosmoprof Asia (Hong Kong) - China Import and Export Fair / Canton Fair (Guangzhou) - China International Beauty Expo (Guangzhou) ... ... Exact Time Period: 09/2011 - 10/2016 (5 year and 1 month) ● Participated in 25+ International Fairs&Exhibitions and 10+ International Conferences as a professional interpreter, successfully connecting Korean government & entrepreneurs with oversea partners. - Global Sources Electronics Fair (Hong Kong) - Cosmoprof Asia (Hong Kong) - China Import and Export Fair / Canton Fair (Guangzhou) - China International Beauty Expo (Guangzhou) ... ...