Experience

Blueprint Ventures

• Singapore
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Founding Managing Partner

  • Jan 2023 - Present

  Singapore Blueprint Ventures is an early-stage consumer-first venture capital fund. We invest across Southeast Asia into next gen businesses for the new Southeast Asian consumer.


First Generation Capital
• Singapore
• Venture Capital and Private Equity Principals
• Advisor

  • Feb 2023 - Present

Kauffman Fellows
• United States
• Community Services
• 1 - 100 Employee
• Kauffman Fellow Class 27

  • Jun 2022 - Present

SATURDAYS
• Indonesia
• Retail
• 1 - 100 Employee
• Board Observer

  • May 2022 - Nov 2022


Altara Ventures

• Singapore
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Partner & CMO

  • Feb 2021 - Nov 2022

  Deals led: - Tonik Pre A - Stashfin - Senseye - Sampingan - SATURDAYS

• Vice President, Investments

  • Mar 2018 - Feb 2021


Sampingan
• Indonesia
• IT Services and IT Consulting
• 1 - 100 Employee
• Board Observer

  • Jan 2021 - Nov 2022

StashFin
• India
• Financial Services
• 100 - 200 Employee
• Board Member

  • May 2020 - Nov 2022

Senseye, Inc.
• United States
• Research Services
• 1 - 100 Employee
• Board Observer

  • Jan 2020 - Nov 2022


Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager, Suave

  • May 2016 - May 2017

  Greater New York City Area Responsibilities: Brand Operations - Local Innovation Champion, Channel Management, PR, Consumer Promo Activation, Go-to-Market strategy • Business Strategy: Developed Suave Styling portfolio strategy & business roadmap to grow 20% by 2020. Leveraged consumer insights and competitor analyses to anticipate market growth, opportunities and trends. Optimized pricing strategy, channel distribution and recommended consumer needs-led innovation. • PR: Lead planning and implementation of PR… Show more Responsibilities: Brand Operations - Local Innovation Champion, Channel Management, PR, Consumer Promo Activation, Go-to-Market strategy • Business Strategy: Developed Suave Styling portfolio strategy & business roadmap to grow 20% by 2020. Leveraged consumer insights and competitor analyses to anticipate market growth, opportunities and trends. Optimized pricing strategy, channel distribution and recommended consumer needs-led innovation. • PR: Lead planning and implementation of PR campaigns to deliver on strategic brand objectives. Results: Achieved > 250 total media placements, 1.9+bn impressions, shifted media perceptions from cheap to value • Consumer Promo Activation/Strategy: Lead Special Pack Management and deliver customer-specific special packs and displays to drive consumer engagement and share of market. • Tactical go-to-market strategy: Developed 2017 Couponing Strategy, an essential driver of Suave’s market competitiveness • Innovation: Lead all local hair innovation projects, managing large cross-functional global and local teams & taking projects through the Gate process. • Channel Management: Manage relationships with Mass, Value & Drug customer sales teams; identifying opportunities to maximize brand sales by developing customer-specific promo plans and activities. • Budgets & P&L: Manage brand budget, optimize and recommend budget spends

• Associate Brand Manager, Breyers

  • Jan 2015 - May 2016

  Greater New York City Area Responsibilities: Breyers Core, Brand Development & Innovation, Digital Strategy (SEO & E-commerce), Packaging, Budget Management. • Brand relaunch & re-position: Led largest North American innovation project ($600M) to re-launch the Breyers Core brand, ahead of schedule (Q2 2015 instead of Q1 2016) Results: Created Grew TO >7%, reversing consistent 10-year decline; Grew Household penetration to 29%, reversing 3-year decline. • Innovation: Led development of Breyer’s first… Show more Responsibilities: Breyers Core, Brand Development & Innovation, Digital Strategy (SEO & E-commerce), Packaging, Budget Management. • Brand relaunch & re-position: Led largest North American innovation project ($600M) to re-launch the Breyers Core brand, ahead of schedule (Q2 2015 instead of Q1 2016) Results: Created Grew TO >7%, reversing consistent 10-year decline; Grew Household penetration to 29%, reversing 3-year decline. • Innovation: Led development of Breyer’s first non-dairy ice cream innovation project ($500M); engaged cross-functional teams, leveraged consumer insights through focus groups and conducted competitive tasting workshops. Results: Developed 2 non-dairy flavors (est. $3.5M TO), taking project through to Contract gate; flavors due to launch in Jan 2017. • Packaging & Claims development: Developed and fast-tracked new breakthrough No Artificial Growth Hormones claim and Breyers Pledge across total Breyers brand including Gelato. Worked closely with R&D to revise all product formulations, including procuring new suppliers, to ensure formulations met new claim and pledge standards. Results: Total brand portfolio (146 SKUs) artwork change highlighting No Artificial Growth Hormones claim and Breyers pledge. By end 2015, new AW and formulations on shelf consisted of SKUs that contribute to 80% of brand TO. • Digital & e-commerce: Led development of brand’s digital, search & e-commerce strategy; optimized brand site to win in search and developed Best Practice eCommerce solutions. Results: Brand site reflecting new pledge & claim, availability of products on e-commerce sites.

• Global Assistant Brand Manager, Paddle Pop/MAX

  • Oct 2011 - Dec 2014

  Singapore Responsibilities: Global Digital Strategy, Global Innovation, Global Brand Communication & Strategy • Led the development of 2014 total brand, 2015 & 2016 digital communication plans and content, managing multiple regions and senior stakeholders. Results: Implemented engaging brand content including animated TV series and animated movies that were adapted to various regions, including Turkey, Indonesia and Brazil. Turkey & Indonesia’s ice cream category growth during this time was #1… Show more Responsibilities: Global Digital Strategy, Global Innovation, Global Brand Communication & Strategy • Led the development of 2014 total brand, 2015 & 2016 digital communication plans and content, managing multiple regions and senior stakeholders. Results: Implemented engaging brand content including animated TV series and animated movies that were adapted to various regions, including Turkey, Indonesia and Brazil. Turkey & Indonesia’s ice cream category growth during this time was #1 globally. • Developed the brand’s Global Digital Strategy & Roadmap and led digital brand model deployment in 20+ developing and developed markets. Results: Grew the brand’s digital presence in new markets - China, France, India, Pakistan and Latin America; increased unique visits by 1.3m (~25%) in 9 months, reduced bounce rate to 30%, (category average: 50%) and exceeded reach and engagement benchmarks by more than 800%, including MiniClip, ClubPenguin. • Developed and launched Unilever’s first kids Massive Multiplayer Online Game (MMOG) “World of Max”, 3D digital games, mobile game apps & UL’s first wearable technology. Results: “World of Max” won Mumbrella Asia’s 2016 Award for Best Social Idea of the Year and is responsible for the growth in new markets and significant increase in engagement rates. • Developed 2016 global product innovations, working closely with cross-functional teams and 5 different global regions. Results: Delivered exciting and disruptive innovations that were adapted by local regions, resulting in growth in share and category growth. Global Assistant Brand Development Manager, CLEAR • Launched a global line extension for the China market, working closely with a large multi-country, cross-functional team, including Consumer Insights, R&D and global supply chain network. Results: Developed new variant concept & took concept through gate process. Worked closely with R&D and Consumer Insights to develop and test concept.



TBWA

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Dec 2010 - Sep 2011

  - Provided global strategic brand management counsel to help develop global branding initiatives and campaigns - Worked closely with creative teams to implement SIA brand identity through multiple concurrent campaigns



Euro RSCG

• Advertising Services

• Senior Account Executive

  • Oct 2009 - Dec 2010

  • Provided, developed and executed strategic brand management counsel, initiatives and marketing campaigns • Conducted brand market research and analyses into clients’ local and regional competitors • Managed creative work teams to deliver campaign creatives in timely fashion • Campaigns: Heaven & Earth Western Teas new product launch campaign – achieved 30% market share in 3 months; Heaven & Earth Green Tea Regional campaign; Saxo Bank's local & regional campaign, Carlsberg Green… Show more • Provided, developed and executed strategic brand management counsel, initiatives and marketing campaigns • Conducted brand market research and analyses into clients’ local and regional competitors • Managed creative work teams to deliver campaign creatives in timely fashion • Campaigns: Heaven & Earth Western Teas new product launch campaign – achieved 30% market share in 3 months; Heaven & Earth Green Tea Regional campaign; Saxo Bank's local & regional campaign, Carlsberg Green, Gold & Special Brew campaigns; Air France Global ad campaign; Coke’s BTL regional campaign “Coke & Teens” and digital campaign “The Perfect Serve”; Syngenta’s Plenum brand and product development campaign Show less



Lucasfilm

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing and PR

  • Jul 2008 - Sep 2008

  Marketing • Developed strategy to increase value proposition for Hyperspace fan club membership • Developed new strategies to monetize the Lucasfilm and Star Wars brand • Tracked and managed international marketing media spend in various territories Publicity • Pitched Star Wars: The Clone Wars movie to nationally syndicated youth journalist and writers to augment field publicity efforts by Warner Brothers (WB) • Interviewed former US A-team trainer to determine… Show more Marketing • Developed strategy to increase value proposition for Hyperspace fan club membership • Developed new strategies to monetize the Lucasfilm and Star Wars brand • Tracked and managed international marketing media spend in various territories Publicity • Pitched Star Wars: The Clone Wars movie to nationally syndicated youth journalist and writers to augment field publicity efforts by Warner Brothers (WB) • Interviewed former US A-team trainer to determine suitability for an on-camera interview • Found, auditioned and cast model for the character role of Ahsoka for SW:TCW premier in Los Angeles • Directed and led team of WB employees in the creation and organization of premier gift bags Show less



Goldman Sachs

• United States
• Financial Services
• 700 & Above Employee

• Analyst

  • Jul 2004 - Jun 2007

  Analyst, Global Multi-Manager Strategies, Goldman Sachs Asset Management 2006 – 2007 • Provided marketing support to the US Small-Cap Managers portfolio, AUM: US$1 bn, through strategic and responsive market insights, competitor analyses and trend reporting • Conducted manager calls and fielded questions regarding performance and outlook • Developed flash reports and competitor analyses detailing managers’ performance • Created ad hoc presentations and projects… Show more Analyst, Global Multi-Manager Strategies, Goldman Sachs Asset Management 2006 – 2007 • Provided marketing support to the US Small-Cap Managers portfolio, AUM: US$1 bn, through strategic and responsive market insights, competitor analyses and trend reporting • Conducted manager calls and fielded questions regarding performance and outlook • Developed flash reports and competitor analyses detailing managers’ performance • Created ad hoc presentations and projects that helped increase productivity and efficiency of team Financial Analyst, Financial Institutions Group, Goldman Sachs Investment 2004 – 2006 • Performed financial analysis to value cash flow and accounting effects of spin-offs, corporate financings and acquisitions • Developed detailed financial projections, conduct financial and operational due diligence and prepared process letters, fairness opinions, board/management presentations and business pitches • Managed and maintained the Asset Management Common Stock Comparison Show less