Experience

Kao Singapore Private Limited

• Singapore
• Consumer Goods
• 1 - 100 Employee

• Marketing Manager (Skincare & Haircare)

  • Jan 2020 - Present

  • Lead a team of 3 to develop and define clear marketing strategies to meet overall brand objectives for Skincare and Haircare categories• Fully involved in new product and brand launches from research, preparation to final launch in

• Brand Manager (Biore, Curel & Jergens)

  • Feb 2016 - Jan 2020

  • Established, planned and executed marketing strategies for Total Biore• Developed and implemented integrated marketing activities to communicate desired brand attributes to create brand of choice of target consumers• Fully involved in new product and brand launches from research, preparation to final launch in market• Planned and implemented 360 degrees marketing activities to support new launches and campaigns• Worked closely with Trade Marketing and Sales to coordinate and execute all POP materials to ensure timely delivery and installation in stores• Monitored and controlled A&P budget to ensure proper investment and spent within budget• Oversaw and guided a Brand Executive for Curel and Jergens to ensure sales and marketing objectives are met