Huilin Shi

Senior Digital Marketing Specialist at Beautinow
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Contact Information
us****@****om
(386) 825-5501
Location
Netherlands, NL

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Credentials

  • Google Analytics
    Google analytics
    May, 2021
    - Nov, 2024

Experience

  • Beautinow
    • Netherlands
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • Aug 2022 - Present

      -Supervise a dynamic marketing team of five professionals, overseeing key areas such as Paid Ads, affiliate program management, email marketing, and social media. -Implement strategic enhancements to marketing strategies and execution, resulting in a remarkable threefold increase in monthly revenue. -Achieved substantial growth in customer base by 150% through the implementation of diverse customer acquisition campaigns. -Demonstrated exceptional Return on Advertising Spend (ROAS) consistently surpassing 5 and accomplish a remarkable 120% improvement in customer retention rate within a six-month timeframe. -Provide valuable guidance and counsel to the procurement team, enabling them to stabilize product supply, expand the product catalog, and optimize pricing strategies for improved overall performance. -Foster effective collaboration with cross-functional teams, including warehouse, logistics, and finance departments, to streamline operational processes and optimize profitability, ultimately enhancing the company's financial success. Show less

  • ProMedia Group
    • Netherlands
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor-Content and Marketing
      • Jun 2020 - Sep 2022

      -Developed and executed comprehensive marketing strategies for RailFreight.cn, a B2B publication, to drive growth and enhance market presence in China. -Achieved remarkable results, driving annual visits from zero to 5 million and cultivating a daily user base exceeding 10,000 within a span of 1.5 years. -Played a pivotal role in event planning and management, contributing to the successful organization of three major logistics-related summits and seven cross-cultural webinars. -Utilized Google Analytics to set up, monitor, and analyze content success and identify opportunities for content improvement. -Executed web, SEO, database marketing, and social media advertising campaigns, oversaw marketing expenditures, and coordinated department workflow to meet deadlines under budget. -Increased brand awareness through the creation and management of social media channels, boosting social media engagement. Show less

  • Serviceplan Group
    • Germany
    • Advertising Services
    • 700 & Above Employee
    • Account Executive Intern
      • Jun 2019 - Sep 2019

      -Collaborated effectively with clients, strategy teams, and creative departments to ensure seamless communication and alignment of objectives. -Played an integral role in the branding and campaign implementation of Link&Co, an automotive brand. -Demonstrated proactive initiative by generating comprehensive industrial directories and conducting extensive market research, providing valuable insights to inform product strategies. -Reported on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness. Show less

  • Publicis Groupe
    • France
    • Advertising Services
    • 700 & Above Employee
    • Account Executive and Creative Intern
      • Jul 2018 - Dec 2018

      -Contributed to the content creation and successful execution of social media campaigns for Mission Foods, an esteemed American brand, and Moleskine. -Facilitated the expansion of brand recognition within the Chinese market, resulting in the acquisition of over 50,000 followers across prominent Chinese mainstream social networks, including Weibo and WeChat. -Skillfully organized and categorized product details while creating captivating marketing materials such as images and videos to drive online campaigns. -Nurtured positive relationships with clients to ensure client satisfaction and foster long-term partnerships. -Monitored and evaluated website analytics to identify trends and opportunities for improvement. Show less

Education

  • Zhejiang University
    Bachelor's degree, Advertising
    2015 - 2019
  • Maastricht University
    Master's degree, Communication and Media Studies
    2019 - 2020
  • University of Oslo (UiO)
    Exchange, Communication and Media Studies
    2018 - 2018
  • Hong Kong Baptist University
    Summer Camp for Future Media Leaders, Communication, General
    2017 - 2017

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