Hui Juan Neo
Content Strategist at Seedly- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Chinese Native or bilingual proficiency
-
Korean Limited working proficiency
-
Indonesian Elementary proficiency
Topline Score
Bio
Credentials
-
WSQ Digital Marketing Strategy Course
Equinet AcademyJul, 2021- Nov, 2024 -
Google Analytics Individual Qualification
SeedlyApr, 2023- Nov, 2024
Experience
-
Seedly
-
Singapore
-
Financial Services
-
1 - 100 Employee
-
Content Strategist
-
Mar 2022 - Present
Writing personal finance pieces to help people understand the impact of various financial tools and how to make better personal finance decisions. Writing personal finance pieces to help people understand the impact of various financial tools and how to make better personal finance decisions.
-
-
-
Ministry of Social and Family Development, Singapore (MSF)
-
Singapore
-
Government Administration
-
700 & Above Employee
-
Assistant Manager (Public Education & Communications)
-
2018 - Mar 2022
Digital media, editorial, creative & video production lead of the National Council on Problem Gambling's (NCPG) campaign assets. • Strategised and developed collateral copies that target masses, youths and specific audiences across various advertising platforms • Created NCPG's social media standard operating procedure, managed comments, and addressed queries • Planned video creative briefs and project managed productions with notable content producers e.g., Night Owl Cinematics, SGAG and OurGrandfatherStory Content Marketer • Designed and executed creative marketing strategies to drive digital following and traffic to NCPG's content. Successfully increased page and engagement rates by more than 100% • Developed outreach programmes with community partners to execute national-level projects targeted at youths • Optimised content considering Facebook, Instagram and YouTube Analytics to plan and disseminate content Other Achievements • Publicity lead in MSF Day Organising Committee • 2021 Public Sector Transformation Awards in three categories: 'Agility' Award for the National CARE Hotline and NCPG Public Education online Getai campaign; 'Innovator' Award for reinventing business processes and ensuring smoother customer journey Show less
-
-
-
NUS Communications and New Media
-
Singapore
-
Higher Education
-
1 - 100 Employee
-
CNM Random Blends, Head of Events Management
-
Jan 2017 - Apr 2017
• Spearheaded a team of 13 people to manage CNM's annual art exhibition at ArtScience Museum. • Planned and organised a 3-day event flow for the exhibition. • Planned and sourced production logistics needed for the exhibition. • Liaised with Head of Department to invite Guest-of-Honours and VIPs. • Spearheaded a team of 13 people to manage CNM's annual art exhibition at ArtScience Museum. • Planned and organised a 3-day event flow for the exhibition. • Planned and sourced production logistics needed for the exhibition. • Liaised with Head of Department to invite Guest-of-Honours and VIPs.
-
-
-
PearComms
-
Singapore
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Content Writer Intern
-
Jul 2016 - Aug 2016
• Designed company website • Content writing for company's sales solution • Social media management: Drafted instagram and Facebook posts • Created videos • Managed MailChimp and Instapage for marketing campaign • Designed company website • Content writing for company's sales solution • Social media management: Drafted instagram and Facebook posts • Created videos • Managed MailChimp and Instapage for marketing campaign
-
-
-
-
Corporate Communications, Marketing, Events Management Intern
-
May 2015 - Aug 2015
• Managed organisation's weekly events for domestic workers • Accounting and administrating • Edited press release for organisation's press conference • Helped in editing organisation's annual report • Developed and created marketing collateral - flyers, banners, posters • Social media management: Regular postings on Facebook and answered enquiries • Pitched new ideas for projects • Worked closely with colleagues to manage organisation's annual FDW Day • Managed organisation's weekly events for domestic workers • Accounting and administrating • Edited press release for organisation's press conference • Helped in editing organisation's annual report • Developed and created marketing collateral - flyers, banners, posters • Social media management: Regular postings on Facebook and answered enquiries • Pitched new ideas for projects • Worked closely with colleagues to manage organisation's annual FDW Day
-
-
-
National University of Singapore Students' Union (NUSSU)
-
Singapore
-
Non-profit Organization Management
-
1 - 100 Employee
-
Welfare Officer
-
Jan 2015 - Aug 2015
• Planned traffic route for efficient bus movements for 2,100 participant bodies. • Coordinated with bus agencies to negotiate transportation costs. • Planned traffic route for efficient bus movements for 2,100 participant bodies. • Coordinated with bus agencies to negotiate transportation costs.
-
-
-
National University of Singapore Students' Union (NUSSU)
-
Singapore
-
Non-profit Organization Management
-
1 - 100 Employee
-
Project Director (Rag Camp); Publicity Director
-
Jan 2014 - Aug 2014
• Led a group of 10 committee members in FASS Open House which successfully recruited more than 40 participants. • Directed 12 OGLs, scheduled and planned camp programmes which effectively retained more than 50 camp participants for the campus-wide event. • Led a group of 10 committee members in FASS Open House which successfully recruited more than 40 participants. • Directed 12 OGLs, scheduled and planned camp programmes which effectively retained more than 50 camp participants for the campus-wide event.
-
-
Education
-
2013 - 2017
National University of Singapore
Bachelor of Social Sciences (BSocSci (Hons)), Communications and New Media Studies -
2014 - 2014
Yonsei University
Certificate, Korean Language and Literature
Community
