Experience

Taishin Financial Holdings

• Financial Services
• 300 - 400 Employee

• Fintech Product Manager

  • Jan 2018 - Present

  - Design business models that boost customer loyalty of those companies. - Build a points-based loyalty rewards program for Taishin. - Develop new business partners and maintain a stable relationship with the business partners. - Deliver optimal solutions for the merchant in the cross-industry management team. - Expanded the financial services and integrated the multi-payment solution. - Experienced a rotational 12 months training through 4 different functions, including product, retail channel, marketing, and credit administration. Conducted analysis and developed insights.



A British agricultural ICT systems company

• Reading, United Kingdom

• Researcher

  • May 2017 - Jul 2017

  Helped Farmex (a well-known monitoring system company in the UK pig industry) understand the most effective online and offline means of communication with the target market. Planned every aspect of a multimodal campaign for the product. Generated a marketing brief, interviewed seven agricultural stakeholders, negotiated with a marketing agency, developed the online & offline marketing strategies. Helped Farmex (a well-known monitoring system company in the UK pig industry) understand the most effective online and offline means of communication with the target market. Planned every aspect of a multimodal campaign for the product. Generated a marketing brief, interviewed seven agricultural stakeholders, negotiated with a marketing agency, developed the online & offline marketing strategies.



MingShiFang herbal Tea

• Co-founder

  • Jun 2013 - Aug 2016

  Produced the graphic & product design (e.g. leaflets, posters, advertisement, package et al.). Clarified the value proposition of products, arranged the marketing schedule, maintained the networking websites. Also, sharpened the selling and market research analyst skills. Produced the graphic & product design (e.g. leaflets, posters, advertisement, package et al.). Clarified the value proposition of products, arranged the marketing schedule, maintained the networking websites. Also, sharpened the selling and market research analyst skills.



Physical Education Office, NCCU

• Website Administrator

  • Mar 2011 - Jan 2013

  Maintained website and edited content for the website by Adobe Dreamweaver, Photoshop and Illustrator etc. Maintained website and edited content for the website by Adobe Dreamweaver, Photoshop and Illustrator etc.



MIS alumni Interaction Platform Project, NCCU

• Designer

  • Aug 2012 - Dec 2012

  Planned and developed an exclusive platform for over 2000 alumni of the MIS department. Planned and developed an exclusive platform for over 2000 alumni of the MIS department.



ACE Pillar Company

• Research assistant

  • Oct 2011 - Jun 2012

  Helped ACE Pillar spot ecommerce problems and better their performance. Collected secondary data, discussed and analyzed the result, also compiled a report. Helped ACE Pillar spot ecommerce problems and better their performance. Collected secondary data, discussed and analyzed the result, also compiled a report.