Experience

Agence V0
• Design
• 1 - 100 Employee
• CEO & Head of Product Design

  • Oct 2020 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• FREELANCE UX / UI / PRODUCT DESIGNER

  • Aug 2016 - Present

  As a freelance UX designer based in Paris, I have been supporting companies for several years by bringing my expertise in UX and UI design to various projects. With my skills, I can cover the entire product design journey, following a user-centered approach. I have successfully fulfilled diverse requests, ranging from user research to user testing, as well as ideation and design. Here are some of my key competencies: Innovation project management Workshop facilitation and organization Interface design (wireframes and prototypes) Conducting user interviews and research Internal training and conference presentations Throughout my career, I have had the opportunity to work with renowned clients such as LVMH, Renault, Société Générale, BMW, France Télévisions, and more. My experience spans across a wide range of industries and allows me to adapt to different project requirements and user needs. Please feel free to reach out if you would like to learn more about my portfolio or discuss how I can contribute to your upcoming projects. Show less



Newflux

• France
• Technology, Information and Internet

• Founder and editor of the UX blog Newflux

  • Apr 2015 - Oct 2018

  Recognizing the absence of any specialized information platform dedicated to UX design in France before 2015, I took the personal initiative to create Newflux.fr, one of the first UX blogs in French, with the aim of representing these design methodologies. Visit : Newflux.fr Newflux quickly gained recognition as a leading resource for UX/UI professionals. We published over 300 articles, providing daily insights and valuable resources to assist designers in their daily endeavors. Our primary objective at Newflux was to foster a close-knit community centered around design and innovation within enterprises. By offering a platform for designers to come together, we aimed to facilitate knowledge sharing and collaboration in the field of UX design. Over the years, Newflux became a go-to destination for designers, and our dedication to supporting their growth and success played a significant role in shaping the French UX design landscape. Newflux est devenu une référence pour les professionnels du design UX / UI. Nous publions quotidiennement des ressources et articles à destination des designers pour les aider dans leurs quotidiens. L'objectif de Newflux est de créer une communauté soudée autour du design et de l'innovation dans les entreprises. Show less



Marcel Worldwide

• UX Designer

  • Oct 2015 - Feb 2017

  During my time at Publicis, I actively contributed to the conception of multiple digital projects. I was fortunate to be part of an agile and innovative atmosphere fostered by the company's visionary approach, particularly through Marcel, which constantly seeks to evolve its work methodologies. Working with a diverse range of clients such as Banque Populaire, Axe, Groupama, Hépar, Orange, Sanofy, Ruinart, Renzo Piano, and Renault, I was involved in developing digital solutions and identifying target users. My experience at Publicis provided valuable insights into the world of brand communication and strategy, with the primary goal of evolving the brand narrative for the end-users. The role of UX design in the realm of communication is twofold: To communicate the value of the product/service effectively to users. To find innovative solutions that align both with communication objectives and user needs. By employing rapid design methods like Sprint design and lean UX, as well as embracing user-centered design thinking, we engaged our clients in ideation and design workshops to collaboratively discover innovative solutions for their brands. Show less



France Télévisions

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Web Graphic Designer

  • Nov 2013 - Sep 2015

  I took part in the creation of France Télévisions' first women's network. From conception to implementation, I was involved in every stage, with a particular focus on graphic design and information architecture. Additionally, I collaborated closely with the print graphic design team, assisting in the visual execution of press releases (both PDF and web), banners, and company reports. Over these two years, I primarily honed my artistic, visual, and graphic abilities. By excelling in various creative software, I acquired a mastery of tools suitable for all types of visual design. Show less