Hugo Pinheiro
E-commerce and Marketplaces Manager at Santa Apolônia- Claim this Profile
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Inglês Native or bilingual proficiency
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Espanhol Limited working proficiency
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Italiano Limited working proficiency
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Português Native or bilingual proficiency
Topline Score
Bio
Márcio Segundo
I was Hugo's coordinator during his time at Instututo Promundo. There, as an intern, he helped me with data collection and recruitment of the field team. Later, as a research assistant, he helped me with the reporting and analysis of results. Hugo has always been very motivated, quick to learn and has excellent soft skills.
Gabriel Fortes
Hugo is not only a digital marketing expert but also a professional with a unique perception of the society and economy. He is a easygoing and creative leader with a historic of great results.
Márcio Segundo
I was Hugo's coordinator during his time at Instututo Promundo. There, as an intern, he helped me with data collection and recruitment of the field team. Later, as a research assistant, he helped me with the reporting and analysis of results. Hugo has always been very motivated, quick to learn and has excellent soft skills.
Gabriel Fortes
Hugo is not only a digital marketing expert but also a professional with a unique perception of the society and economy. He is a easygoing and creative leader with a historic of great results.
Márcio Segundo
I was Hugo's coordinator during his time at Instututo Promundo. There, as an intern, he helped me with data collection and recruitment of the field team. Later, as a research assistant, he helped me with the reporting and analysis of results. Hugo has always been very motivated, quick to learn and has excellent soft skills.
Gabriel Fortes
Hugo is not only a digital marketing expert but also a professional with a unique perception of the society and economy. He is a easygoing and creative leader with a historic of great results.
Márcio Segundo
I was Hugo's coordinator during his time at Instututo Promundo. There, as an intern, he helped me with data collection and recruitment of the field team. Later, as a research assistant, he helped me with the reporting and analysis of results. Hugo has always been very motivated, quick to learn and has excellent soft skills.
Gabriel Fortes
Hugo is not only a digital marketing expert but also a professional with a unique perception of the society and economy. He is a easygoing and creative leader with a historic of great results.
Credentials
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Agile Development Practices
LinkedInDec, 2021- Nov, 2024 -
Como Cultivar uma Mentalidade de Crescimento
LinkedInDec, 2021- Nov, 2024 -
Liderança com Inteligência Emocional
LinkedInDec, 2021- Nov, 2024 -
Facebook Marketing
ComSchool InternationalNov, 2021- Nov, 2024 -
High Performance Digital Marketing
ComSchoolNov, 2021- Nov, 2024 -
Negotiation and Influence
Escola ConquerOct, 2021- Nov, 2024 -
E-commerce Basics
ComSchoolJul, 2021- Nov, 2024 -
Sales Engineering and Logistics in E-commerce
ComSchoolMay, 2021- Nov, 2024 -
Certified Scrum Product Owner ®
Scrum AllianceMay, 2022- Nov, 2024
Experience
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Santa Apolônia
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Brazil
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Health, Wellness & Fitness
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1 - 100 Employee
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E-commerce and Marketplaces Manager
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Jul 2011 - Present
Santa Apolonia Hospitalar is a company specialized in sales and medical and hospital products. Having physical and online stores it is one of the biggest players in the South of Brazil. As an e-commerce manager, I planned and implemented the virtual store. My main activities are: - Categorizing products and feeding the online store;- Product pricing;- Creation of sales processes and logistics;- Stock control;- KPIs monitoring using BI tools;- Use of analysis tools such as Google Analytics and SemRush for SEO improvements;- Create reporting based on KPIs and metrics;- Communication management between stakeholders and team;- Strategic planning focused on increasing sales;- Creation of Digital Marketing campaigns and strategies, Google Ads and Social Media;- A/B tests;- Customer support;- Recruiting and training staff;- Use of agile methodologies;- Team management and leadership skills.
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Loja Libero
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Brazil
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Retail
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E-commerce and Marketplace Manager
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May 2019 - Present
As an expansion plan through strategic partnerships, the Santa Apolonia group facilitated the creation of my own company, the Loja Libero, an online sales store focused on products aimed at improving the quality of life. My responsibilities as an e-commerce manager and entrepreneur are - Identifying the product lines with the greatest appeal for online sales;- Focus on solving customer problems;- Strategies for lead generation;- Competitive pricing;- Creation of strategic planning;- Integration with major marketplaces;- Stock control; - Implementation of new web technologies;- Focused on Performance and Growth using data skills;- Learning about Product Life Cycle (PLC) and New Product Development (NPD);- Upper knowledge of Excel.
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Marketplace Consultant
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Jul 2018 - Dec 2021
Nowadays reaching potential customers is a big challenge for companies that are just starting out. Marketplaces are a good way for a company to overcome this obstacle to starting selling online. In the Santa Apolônia group, I integrated its other 5 brands in the main marketplaces operating in Brazil. The main activities performed were- Networking with influential people;- Niche product selection;- Supply chain management;- Market and competitors study;- Brand development;- Choice of e-commerce platform;- ERP integration in marketplaces;- Pricing strategies;- A/B tests;- Sales strategies;- Analysis of results;- Team training.
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CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
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Brazil
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Government Administration
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700 & Above Employee
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Scholarship Holder at Master's Degree
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Mar 2010 - Jul 2011
As an economics master's scholar, my main activities were:- Research and publication of essays and articles on Sovereign Oil Funds;- Paper presentation at national and international seminars;- Data structuring and analysis;- Teaching in classes as a substitute Professor. As an economics master's scholar, my main activities were:- Research and publication of essays and articles on Sovereign Oil Funds;- Paper presentation at national and international seminars;- Data structuring and analysis;- Teaching in classes as a substitute Professor.
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Equimundo (Formerly Promundo-US)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Research Assistant
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Jan 2005 - Jan 2008
As a research assistant my main activities were:- Make contact with local institutions and personalities;- Responsible for collecting data in the field for analysis;- Training interviewers team for research;- To hold educational meetings in partner communities (favelas);- Structuring and analyzing qualitative and quantitative data;- Presentation of results at conferences. As a research assistant my main activities were:- Make contact with local institutions and personalities;- Responsible for collecting data in the field for analysis;- Training interviewers team for research;- To hold educational meetings in partner communities (favelas);- Structuring and analyzing qualitative and quantitative data;- Presentation of results at conferences.
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Education
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2022 - 2022
Vox2You São Paulo
Extension Course, Comunication Skills -
2022 - 2022
Awari
Extension Course, Data Analytics -
2022 - 2022
Awari
Extension course, Product Manager -
2010 - 2011
Universidade Estadual de Campinas
Master's Degree, Economy -
2002 - 2006
UFRJ - Universidade Federal do Rio de Janeiro
Bachelor of Social Science, Sociology
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