Experience

CERT NZ

• New Zealand
• Information Technology & Services
• 1 - 100 Employee

• Senior Advisor Engagement and Partnerships

  • Jul 2021 - Present

  CERT NZ works to support businesses, organisations and individuals who are affected (or may be affected) by cyber security incidents. We provide trusted and authoritative information and advice, while also collating a profile of the threat landscape in New Zealand.Core responsibilities and success stories:- Responsible for building and supporting relationships between CERT NZ, Government, Banks, and private organizations including IBM, Trademe, 2Degrees, Trademe, and Xero.- Increased Cyber Smart Week partners from 170 to 500+ within 18 months.- Presented cyber security to both business and public audiences.- Works collaboratively as part of the Engagement and Communication team to develop campaigns and messaging.



Self-employed

• Spoken Word Poet and Speaker

  • Mar 2017 - Aug 2021

  As a spoken word poet, I seek to use my diverse history and experience to translate issues between different groups. My work features discussions on race, gender, relationships and violence and has opened doors that allow me to work with young people, helping them to explore their feelings in a constructive way.Topics include healthy relationships, men's mental health and positive masculinity, and servant leadership.I hope to expand the frame through which people see the world and create moments with my audience that they will remember, discuss in their circles and ultimately create a more compassionate New Zealand.



Business Central NZ

• New Zealand
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Team Leader

  • Jul 2019 - Jul 2021

  As the Marketing Leader I sat on the Senior Leadership team responsible for delivering our key objectives. I held the usual responsibilities expected of a Marketing Manager such as strategic planning and positioning, data analysis, budget control, relationship development and oversight of all promotional material and communications. Key accomplishments:- Supported member organizations through Covid19 with timely and informative communications.- Increased social media impressions from 750 from January to June in 2019 to 2.2million in 2021.- Brought Google Adwords in-house improving performance and reducing cost.- Launched a new member Deals app for Both Wellington Chamber and Business Central.Brands: Export New ZealandWellington Chamber of CommerceBusiness CentralPorirua Chamber of Commerce



Wellington Chamber of Commerce

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Team Leader

  • Jul 2019 - Jul 2021

  My role at the Chamber of Commerce is identical to that described above in my Business Central role. It is simply one of the 4 brands I manage. It's a little confusing but essentially, some days I wear a red hat, others a yellow. Most days I wear both and support Wellington Businesses. Additional accomplishments: - Led the in-house design team to create a new brand and logo for the Wellington Business Chamber.- Redesigned and streamlined the eDM purpose and designs to more effectively engage our audience.- Championed our new Member Discount App for both Chamber and Business Central.



The Races NZ

• New Zealand
• Events Services
• 1 - 100 Employee

• Franchise Project Manager

  • Aug 2017 - Jul 2019

  As of August 1 the Races Limited Partnership was created. For further information on my work please refer to the section contained within my role with the NZRB.Key accomplishments: Reduced marketing and promotions cost 75% over 3 years, while increasing event attendance, net promoter and Consumer Experience scores. Secured Virgin Australia as sponsors of Christmas at the RacesIncreased Facebook engagement by 762% at a cost of $0.52 per engagement Executed two brand refreshes, reshaping marketing message, artwork and strategy



New Zealand Racing Board

• New Zealand
• Entertainment Providers
• 1 - 100 Employee

• Franchise Manager

  • Sep 2016 - Aug 2018

  I work with a great team in the NZRB Events Marketing and Logistics. My role is to manage two franchise events; Christmas at the Races and the Interislander Summer Festival.This involves approving franchise marketing material, national print and radio advertising and PR activities. The role also extends to managing supplier relationships for event theming material and production of marketing materials.Highlights: As a result of my work the 2017/18 Seasons experienced increases in the following areas: Attendance, customer experience scores, net promoter score, likelihood to attend in future, recall of marketing messaging.* Presided over the Christmas at the Races 1 Millionth Customer on course.* Welcomed 160,000 guests on course in the 2016/17 season.* Delivered 84 franchise events nationwide.* Worked directly with sponsors including Interislander, MoreFm and The Rydges to creat brand activations and marketing opportunities on course.* Found cost saving initiatives that also increase marketing reach for 2017/18 season.



Maxava

• United States
• Software Development
• 1 - 100 Employee

• Strategy and Marketing Executive - Asia and Pacific Regions

  • Jul 2015 - Jun 2016

  My role at Maxava is constantly evolving to fit the needs of a growing tech company however centers around core marketing activities.I was involved with or responsible for the following activities:- Partner onboarding and relationship management across multiple countries including Malaysia, Philippines, Hong Kong, Singapore and Thailand among others.- Lead generation and management across Asia and the Pacific region as head of a small team. - Creating and executing creative marketing campaigns for the above regions as well as cooperating with our USA and EMEA offices.- Liaising with IBM and NZTE to secure funding.- Establishing operating procedures and supporting documents for the NZ offices.- Supporting the Maxava sales team through constructing proposal documents for large clients.- SEO and web analysis - Social media content creation- Web-designMy work also involved the writing of press releases and translating technical speak to a language which is not only understandable, but also engaging for those without a background in IBM i High Availability Disaster Recovery software.



New Zealand Film Collective

• Marketing and Strategy Director

  • Mar 2014 - Aug 2015

  In my role at FCNZ I worked as the translator between creative film makers and business minded individuals. This required not only sourcing clients but going the extra mile to understand the needs of their business in order to pair them with an appropriate creative talent. Working closely with both I was able to ensure their vision was met at a very high standard.After relocating to Wellington and for personal reasons my partners and I decided to close the organisation. In my role at FCNZ I worked as the translator between creative film makers and business minded individuals. This required not only sourcing clients but going the extra mile to understand the needs of their business in order to pair them with an appropriate creative talent. Working closely with both I was able to ensure their vision was met at a very high standard.After relocating to Wellington and for personal reasons my partners and I decided to close the organisation.



Thar Developments ltd

• Marketing and Strategy Manager (Co-Founder)

  • Mar 2012 - Dec 2014

  An opportunity arose in 2012 to export a rare food product internationally. Together my business partner and I won entrepreneur competitions, negotiated with members of parliament and gained the support of the Department of Conservation who granted us exclusive permits to pursue our project. We worked to build relations between various stakeholders including farmers, Lincoln University, the University of Canterbury and international importers and exporters within the UAE. We developed and successfully implemented a marketing strategy and created a brand which was well received by our overseas partners and investors. Unfortunately the venture failed however, the lessons I learned were invaluable to my development as a professional.



University of Canterbury

• New Zealand
• Higher Education
• 700 & Above Employee

• Management tutor

  • Jan 2014 - Jul 2014

  I was responsible for tutoring management to students in their first year of Management at the University of Canterbury. This involved delivering lectures to small classes, encouraging discussion and clearly communicating the concepts in a way which was memorable and enjoyable.I worked in a team of three tutors to deliver material to over 300 students which also involved supervising, marking and assessing their work.

• Research Assistant

  • Nov 2013 - Mar 2014

  As a research assistant I was given the opportunity to work with two highly respected experts within their fields. Initially I began conducting research in consumer behaviour and marketing which allowed me to work closely with community organisations including the Problem Gambling Foundation NZ. I was responsible for interviewing subjects, preparing data, data analysis and the presentation of findings in both written and via a verbal presentation to the department. My work was then recognised by other members of the department and I was subsequently employed by the management department to analyse international business strategies in joint ventures between foreign parties and China.



University of Canterbury Students' Association

• New Zealand
• Higher Education
• 1 - 100 Employee

• UCSA Executive

  • Jan 2013 - Jan 2014

  As a team of eleven Governors we made a number of decisions involving large capital projects and commercially sensitive information undertaken to ensure the best interests of students. I also represented the student body on faculty meetings and university advisory boards as well as publishing reports to the President and members of the student body to increase transparency and stakeholder confidence in the organisation. This experience gave me a wide range of experiences around leadership, strategic planning and implementation.