Michelle Xu

Marketing Director at Jiaxing Huayan Elastic Manufacture Co., Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Jiaxing, Zhejiang, China, CN
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency

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Credentials

  • Marketing to Generation Z
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Learning to Write Marketing Copy
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Marketing on LinkedIn
    LinkedIn
    Feb, 2022
    - Nov, 2024

Experience

  • Jiaxing Huayan Elastic Manufacture Co., Ltd.
    • China
    • Textile Manufacturing
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2022 - Present

      Responsibilities include but are not limited to: # Website construction & website traffic, channel traffic optimization and SEO, supervision on the operation of website & check SEO of each publish  Manage multiple social media platforms and develop interesting content strategies that match our brand and business needs.(Facebook、LinkedIn and YouTube) # Marketing research， to gain market intelligence for the team and do regular sub-market research to better understand existing and potential customers, markets, and technology... # Raise brand awareness with Content strategy and implement integrated campaigns and events. # Generate leads to power up sales through leadership campaigns and events # Selectively choose and organize exhibitions or cooperate with suppliers for co-branding. # Analyze marketing performance by channel to provide insights to CEO and management. Show less

  • Jiaxing Huayan New Materials Co., Ltd.
    • Jiaxing, Zhejiang, China
    • Marketing Director
      • Mar 2020 - Present

      Focus on high quality meltblown fabric production, used in Medical mask (EN14683 & ASTM): BFE >99%, KN95 & N95 mask meltblown , FFP2 & FFP3 (EN149) meltblown fabric, as well as KF80 & KF94 qualified meltlblown. Focus on high quality meltblown fabric production, used in Medical mask (EN14683 & ASTM): BFE >99%, KN95 & N95 mask meltblown , FFP2 & FFP3 (EN149) meltblown fabric, as well as KF80 & KF94 qualified meltlblown.

  • Jiaxing Huayan Elastic Manaufacture Co., Ltd
    • Jiaxing City, Zhejiang Province, China
    • Sales Manager
      • Nov 2007 - Sep 2020

      Attending Fairs, meeting with customers & suppliers. Attending Fairs, meeting with customers & suppliers.

Education

  • Jiangxi Nanchang Univeristy
    学士, international trade
    1997 - 2000

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