Hsin-Ju (Fifi) Wu
Public Relations Officer at Federation of Taiwanese Student Association in NY- Claim this Profile
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Bio
Experience
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Public Relations Officer
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Aug 2018 - Present
• List down over 50 potential sponsors and allocate 10 teammates to make cold calls, increased sponsorship by 60% more than the previous year. • Plan annual sponsorships and provide annual reports to sponsors. • Organized the largest annual event “Starry Starry NY” cruise party, posted 10 copies on social media in one month to generate 50k impressions and convert 300 attendees, which brings 20% more revenue compared to the previous year. • List down over 50 potential sponsors and allocate 10 teammates to make cold calls, increased sponsorship by 60% more than the previous year. • Plan annual sponsorships and provide annual reports to sponsors. • Organized the largest annual event “Starry Starry NY” cruise party, posted 10 copies on social media in one month to generate 50k impressions and convert 300 attendees, which brings 20% more revenue compared to the previous year.
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Abacus Business Computer
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United States
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Software Development
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1 - 100 Employee
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Sales And Marketing Specialist
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Aug 2020 - Jun 2021
• Increased sales by 60% in the first season by accurately targeting potential customers by understanding their business preferences. • Analyzed Google insights and optimized the strategy to reach the target audience, which successfully enhanced client revenue by more than 20% each month. • Supervised Ads’ performance, including Google, Facebook, Instagram, and Yelp; conducted monthly marketing outcome reports, and developed seasonal strategy plans for clients’ approval. • Provided weekly and monthly reports to the Management team for evaluating potential revenue among clients. • Executed marketing campaigns through Google, Facebook, WeChat, Instagram, and Yelp. • Presented new marketing creatives and campaigns to the management team for future marketing direction. • Trained new employees the tactics of communicating with clients and understanding the company’s products to cut off budget in hiring an additional trainer. Show less
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Global Maximum Educational Opportunities, Inc.
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Specialist
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Apr 2019 - Aug 2020
• Researching and creating marketing materials, such as banner, contest videos, flyers, and posters by using Canva for external use. • Creating content for the company website and social media, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest, resulted in 18% growth in followers from April 2019 to March 2020. • Executing marketing campaign via MailChimp, Facebook and Instagram ad campaigns. Increased 20% E-Newsletter subscribers from September 2019 to April 2020. • Aggregate and analyzing content data from social media channels and company database to develop custom reports and recommendations. • Identifying marketing trends and utilizing data to give advice on content creation strategy, resulted in increasing company event attendees by 8%. • Monitoring competitor activity on acquisition channels to provide competitive analysis for future marketing strategies. • Research on the Chinese market and provide analyzed reports to the upper management team to make future business decisions. • Coordinate program detail and lead international Chinese students to the U.S college for the seminar. • Participated in all-hands meetings proving valued competitive strategies to the upper management team. • Negotiate and design new programs with overseas universities, successfully develop new business partner with the company. Show less
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Special Assistant
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Jul 2017 - May 2018
• Audited all invoices, bills, and accounts payable for the payment • Managed the original vouchers electronically and on paper and handled bank cash deposit, withdrawal, remittance transfer • Conduct overseas market research to provide analysis reports to the decision maker. • Reviewed company website and provide an optimization plan to communicate with the web designer. • Using excel to analyze the implementation of the company's time and attendance management system to help management make important human resource decisions. Show less
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PwC
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Professional Services
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700 & Above Employee
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Risk Management Specialist
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Oct 2014 - Mar 2017
• Engaged in a series of risk and management processes to research and understand the potential client • Conducted Risk and Management Testing for companies • Provided risk and management analyzing reports to the engagement team to help them evaluate the potential risks among the clients. • Planned and executed all details at the PwC seminar • Engaged in a series of risk and management processes to research and understand the potential client • Conducted Risk and Management Testing for companies • Provided risk and management analyzing reports to the engagement team to help them evaluate the potential risks among the clients. • Planned and executed all details at the PwC seminar
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Education
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New York University
Master of Science - MS, Integrated Marketing -
Ming Chuan University
International Business and Trade