Digital Marketing Manager

• Feb 2023 - Present

Content Strategist

• Oct 2022 - Dec 2022

1. Content Optimization a) Excellent SEO and content optimization skills b) Key Achievements: - Optimized content reached Top 1 on SERP 1st page 2 weeks - Website unique traffic increased 7% two weeks after optimization 1. Content Optimization a) Excellent SEO and content optimization skills b) Key Achievements: - Optimized content reached Top 1 on SERP 1st page 2 weeks - Website unique traffic increased 7% two weeks after optimization

Digital Marketing Specialist

• Jan 2021 - Oct 2022

1. Website SEO a) Excellent in competitor, content gap analysis b) Outstanding SERP optimization skill. c) Proficient with SEO tools, such as Google Search Console, Ubersuggest, Ahref d) Key Achievement: - Organic traffic doubled within 2 months, revenue increased 38%* - New articles reached Top 3 on SERP 1st page within 2 - 3 months* 2. Content Marketing a) Excellent in content strategy planning and execution. b) Study market trend and user pain point. Create well-structured content strategy to reach users at different touch points throughout conversion journey. c) Content, copywriting A/B testing 3. Digital Advertisement a) Excellent paid media optimization, data analytical skill. b) 6-year experience of Google SEM/ Display Ads, Facebook / Instagram Ads, YouTube Ads c) Proficient with Google ads, Meta ads manager, Google Analytics, GTM, UTM d) Key Achievement: - Increased ROAS from 1.2 to 4, revenue increased 4x within 5 months 4. Social Media Management a) Stay up-to-date with social media trends b) Create highly interactive and informative social media profile 5. Marketing Localisation a) Adapted global marketing campaign to fit in Taiwanese market b) Assist global brands to reach Taiwanese audience with preferred media Show less

Deputy Manager Marketing

• Apr 2020 - Oct 2020

1. Product Marketing a) Product research, market research and competitive analysis b) Create branding content for brands and products c) Plan and execute online/offline events before & after product launch 2. Social Media Strategy a) Manage social media platforms: Facebook Page, Instagram account, LinkedIn and e-commerce platforms. b) Refine social media plan based on data analysis c) Schedule content calendar according to product launch schedule, product re-stock schedule, domestic & international festivals, etc. 3. Customer acquisition a) Deliver and optimize online ads b) Create compelling contents respond to viral trends c) Plan and execute online/offline event d) Influencer KOC Marketing Show less

Marketing Specialist

• May 2018 - Mar 2020

1. Extensive experience in digital marketing planning a.) Solid online ads operation, optimizing skills - Google Ads - Facebook Ads - Instagram Ads - Google Ads certified b.) Specialize in FMCG, e-commerce online ads c.) Managed a maximum of monthly budget at USD$70,000 d.) Outline and deliver annual/seasonal media buy and strategy proposal 2. Advanced data analytical skills a.) Proficient in Google Analytics. Utilize GA to analyze website user behavior 3.Marketing Consultant a.) Define and implement marketing strategy b.) Up-to-date with media and marketing trend c.) Provide insightful best practice knowledge d.) Capable of study, analyze and review marketing project performance based on analytical data 4. Skill Set Acquired a.) Self-motivated b.) Excellent Time Management. Efficient and organized. - Multi-tasking: Capable of managing 80+ accounts simultaneously - Great at task prioritizing c.) Strong communication and presentation skills d.) Ability to think strategically and analytically Show less

Marketing Specialist

• Feb 2016 - Nov 2017

Post Production Specialist

• Dec 2014 - Dec 2015

Creative, accurate and detail-oriented - Examined each frame to assure the content is absolutely accurate before it goes on air - Executed and supervised every department throughout the entire postproduction process. Including: extra content creating, aesthetic design, editing, vision effects, and audio dubbing. Creative, accurate and detail-oriented - Examined each frame to assure the content is absolutely accurate before it goes on air - Executed and supervised every department throughout the entire postproduction process. Including: extra content creating, aesthetic design, editing, vision effects, and audio dubbing.