Hsiao-Feng Choi

New Product Manager at Monitor Audio Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
London, United Kingdom, GB

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Experience

    • United Kingdom
    • Consumer Electronics
    • 1 - 100 Employee
    • New Product Manager
      • Jan 2017 - Present

    • Founder, General Manager
      • Jun 2013 - Present

      A not for profit venture to provide children an enjoyable education in sciences, currently achieving registered charity status in Hong Kong. Drawing on a team of experts in all sciences and leveraging partnerships of local universities for venue provision, AS provides extra curricular activities for children aged 4 to 11 to learn about science through fun activities and experimentation.AS is the result of my passion for achieving goals and organising projects to fruition as well as involving and motivating others to get involved. I am on the constant lookout for people interested in contributing to this project and various ways to broaden the horizon of our services provided.Still going strong as a charity, anyone want to help out please get in touch.

    • Product Development Manager
      • Jun 2010 - Sep 2013

      • Providing customers solutions for speaker box products including in-house built drivers, wooden cabinets and complete product• Responsible liaising with customers providing full support and feedback on current projects, as well as negotiating appropriate schedules and providing documentation• Product benchmarking and further refinement of speaker drivers and cabinets• Managing product manufacturing team including workshop/factory manager, engineers, and quality assurance manager to provide timely execution of projects• Working with similar factories in neighbouring vicinities producing drivers or components and allocation of factory worker resources to meet deadlines• Working with DSP/electronics solutions providers to develop a wider range of products including MP3 portable devices, amplifiers for speakers and headphones, and DACs both portable and non-portable

    • Project Manager
      • Nov 2008 - Apr 2010

      • Working with ODM partners to develop in house designed audio products for customers for rebranding.• Responsible for product planning - defining product specifications, product architecture, and concept feasibility• Competitor product benchmarking• Responsible for defining project book and negotiating with ODM suppliers including reporting project activity to Apple and providing full documentation• Dealing with and providing full support to customers

    • Project Manager
      • Feb 2005 - Oct 2008

      • Defining product specification for an hearing aid accessory• Researching microphone arrays & new technology & working with universities for product planning• Understanding consumer needs and technologies• Leading & driving technical team to achieve product level functionality• Collaborate with external parties including Chinese University & University of Science & technology (both highly regarded universities of Hong Kong)• Application for HK Government SERAP funding grant• Application for US, China and other patents• Source/collaborate with external Industrial Designers, manufacturers• Attained Hong Kong ICT Awards “Best Digital Inclusion Certificate of Merit” forproduct

    • Specialist (Acoustics)
      • Feb 2003 - Feb 2005

      Member of the Mobile Enhancements business unit Hong Kong office and representative for Nokia Audio group with development centers worldwide. Core duties include product development of accessories and ancillaries for mobile phones such as loudspeakers and earpieces, providing support and opinion for acoustic related design. Working mainly in an OEM based product development model, principal responsibilities include concept design and prototyping of viable products and definition of specifications for final product. Therefore, close collaboration and management of OEM partners was needed and was helpful in building project management skills. Also responsible for product validation (acoustic specification) using different measurement techniques including B&K suite of dummy head, artificial ear, and Audio Precision analyzer.

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Engineer (Acoustics)
      • Feb 2001 - Sep 2002

      Representative for Audio Excellence in Consumer Audio Product team based in Hong Kong, development of mini/midi hi-fi and 'boom boxes' both in-house and OEM. Responsible for audio aspects of product development including: product architecture design, rapid prototyping, audio circuit optimization and implementation, competitive analysis and benchmarking, ABX comparison organisation, and golden sample finalization.Collaboration with internal multidisciplinary team including mechanics, electronics and software as well as management of external component suppliers (transducers) and OEM factories to attain audio performance target. Management of internal audio facilities and equipment. Experienced at using Audio Precision and MLSSA measurement equipment. Large project involved relocating audio team to China development centre including working with large number of new additional members of audio team, streamlining and standardization of project workflow.

Education

  • The University of Salford
    Bachelor of Science (BSc), Audio & Acoustics
    1996 - 2000

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