Senior Product Manager

• May 2022 - Present

• 2021 - May 2022

• Jun 2018 - 2021

• Managed the end to end user and driver app product experience and performance, defining the product roadmap, initiating new features and prioritizing the development through insights from market research and user testing. • Delivered the digitization of registration process and implementation of in-app top up feature, eliminating high frequency of driver related enquiries and thereby drastically reducing dependence on customer service support• Formulated and executed the user and driver product marketing strategy, overseeing the product positioning, and driving the global business teams to accelerate product adoption among drivers, as demonstrated through launching several new products from scratch across 9 local operation team. New products include driver referral program, digital payments and user order flow revamp• Analyzed all related data and identified long term metrics in the overall ecosystem to set proper and standardized goals to track product performance, including retention rate and order fulfillment rate Show less

Assoicate Product Manager

• Sep 2015 - May 2018

• Led a 8-member cross-functional team in formulating the go-to-market strategy for LINE@, a social and mobile marketing product, that reached 60% user penetration in the small and medium business market within two years • Designed the product marketing strategy, including the product positioning, new initiative drafting, pricing, communication, and promotion strategy, for revenue by conducting data analyses, achieving 150% of target growth within one year. • Defined the product roadmap and improved the product usage through market and user research, including tutorial and a improvement plan for the 1-on-1 chat product feature targeted at tens of thousands of users, which expected to double the usage. • Initiated and global business teams and launched several new products/projects from scratch with a Japanese engineering team, a Korean business strategy team within 8 months, including messaging API. • Formulated the agency management program focusing on the API solutions for SME market, bringing 6 new types of agencies and increasing the number of applications and sales within an half year. • Developed the annual business strategy for new internal synergy that became part of content portal in the company for senior levels, including the marketing solution and business operation strategy. • Addressed and optimized standard operating procedure for customer service and operation team to handle thousands of monthly inquiries and payments, increasing customer satisfaction rate and diminishing the operation cost. Show less

Product Marketing Specialist

• Mar 2013 - Jul 2015

Taiwan Lottery Co Ltd, a subsidiary of Chinatrust Commercial Bank • Facilitated the overall marketing life cycle for Taiwan Lottery’s instant lottery business which includes daily analysis of sales data, identifying trends, forecasting sales, planning marketing budget and devising marketing strategies to reach out to new consumer categories and deepen market penetration. This has helped lead the business to achieve a 30%+ annual growth in sales and a 10%+ annual growth in market penetration since 2012. • Identified opportunities to leverage public relation resources and form joint promotional partnerships with companies like Sanrio and Pili Glove Puppetry to produce merchandise and run a special animated production, leading greater brand awareness and recognition for Taiwan Lottery’s instant lottery products. • Introduced and coordinated the usage of annual surveys to develop insights into consumer and wholesaler demands, helping the business to anticipate and prepare for the evolving market. • Coordinated and implemented integrated marketing communication strategies, including media buying, holding press conferences, creating advertisements for various media channels, setting up consumer experience events all over Taiwan, and helping to successfully grow the product distribution to 5,800+ wholesalers. Show less

Part-time reporter

• Mar 2011 - Aug 2012

• Reported on the activities of local churches and conducted interviews with local celebrities. • Sourced and reported on events or symposiums held in Taipei. • Reported on the activities of local churches and conducted interviews with local celebrities. • Sourced and reported on events or symposiums held in Taipei.

Columnist & Editor

• Sep 2009 - Aug 2012

• Wrote columns focusing on current and relevant social issues. • Helped set future themes for periodicals and brainstorm with other editors for the subsequent issues. • Wrote columns focusing on current and relevant social issues. • Helped set future themes for periodicals and brainstorm with other editors for the subsequent issues.

Summer Intern

• Jul 2011 - Aug 2011

• Selected to be top 3 excellent interns by achieve straight A for weekly project and final presentation • Conducted focus group surveys, competitor ad performance and market trend to gain insight to consumer behavior, and to furthermore devise a database that stores the historical data for better analyzing. • Facilitated the drafting of marketing plans, and evaluating the post-implementation outcome for creative debrief processes. • Selected to be top 3 excellent interns by achieve straight A for weekly project and final presentation • Conducted focus group surveys, competitor ad performance and market trend to gain insight to consumer behavior, and to furthermore devise a database that stores the historical data for better analyzing. • Facilitated the drafting of marketing plans, and evaluating the post-implementation outcome for creative debrief processes.