Senior PPC Specialist

• Aug 2022 - Present

Xino is a digital marketing agency. • Collaborated with various affiliate networks and advertised products through platforms such as Google Ads, Facebook Ads, TikTok Ads, Bing Ads, Native ads (Taboola, Outbrain), LinkedIn ads, and Pinterest ads. • Managed monthly ad spend budgets ranging from £30,000 to £150,000, consistently surpassing ROI goals. • Achieved cost savings of up to 10% with a simultaneous ROI increase of 15% for SEM and paid social campaigns. • Conducted A/B testing, contributing to an average 28% improvement in conversion rates (CR). • Reduced cost per acquisition (CPA) by 26% by identifying and eliminating underperforming keywords and ad groups. • Utilized tools such as SEMrush, and Google Search Console to analyze keyword performance, and identify new opportunities. • Training 3 members of the team to optimise ongoing campaigns. • Learning Facebook and TikTok ads tips and tricks from my manager Show less

Google Marketing Platform Teacher

• Jun 2021 - Present

Dehban is a dual entity, functioning as both a digital marketing academy and an ad agency. • Managed and optimised paid search campaigns for 15+ industries. (Including Search, Display, Shopping, YouTube, Pmax, and Universal App Campaigns (UAC)). • Cut ad spend costs by 7% while increasing ROI by up to 20%. • Effectively managed monthly ad spend budgets ranging from £15,000 to £25,000, consistently surpassing ROI objectives. • Collaborated with cross-functional teams to drive a 20% increase in sales for the academy Show less

Campaign Manager

• Apr 2020 - Jun 2021

Yektanet is an online advertising platform, with 110,000,000 users and 6,0000 clients.• Managed and optimised Google Adwords and Yektanet Ads campaigns for 20+ industries.• Achieved up to 10% cost savings while increasing ROI by up to 30% for native ads, display, video, push notification, and remarketing (retargeting) campaigns. • Contributed to successful app installs and lead generation campaigns for +20 clients.• Achieved a 30% reduction in Cost Per Install (CPI) for Google Ads campaigns. Show less

Senior Digital Marketing Specialist

• Apr 2020 - Jun 2021

Digital Marketing Specialist

• Jan 2020 - Apr 2020

Digital Marketing boot camp scholarship winner

• Nov 2019 - Jan 2020

• One of the top 5 winners of the DMOND accelerator entrance exams out of 800 participants. • Received a full scholarship from the accelerator to participate in the digital marketing course and internship (130 hours). • Ad copywriting for Google and Microsoft Ads, Email marketing, SMS marketing, and writing compelling social media posts and stories • One of the top 5 winners of the DMOND accelerator entrance exams out of 800 participants. • Received a full scholarship from the accelerator to participate in the digital marketing course and internship (130 hours). • Ad copywriting for Google and Microsoft Ads, Email marketing, SMS marketing, and writing compelling social media posts and stories

Content Marketer | Blogger

• Jan 2013 - Jan 2016

Digital Marketing, SEO, Advertising, Copy Writing For Myself & Different Companies Digital Marketing, SEO, Advertising, Copy Writing For Myself & Different Companies