Associate Director, Product Management

• Mar 2022 - Present

Reporting in to the Chief Product Officer, I’m responsible for scoping and overall product development and roadmap for Strategic Partnership Investment (SPI) programs across Meta, Google, and Amazon that is scalable across all of Omnicom’s agencies and clients. I’m responsible for allocating millions of dollars in yearly funding received by our 3P partners to develop strategic products and drive adoption across multiple markets, which in turn, increase advertisement investment across our social and search partners. Show less

Manager, Analytics J3

• Apr 2021 - Mar 2022

This role supports one of UM’s largest client, Johnson & Johnson, ‘J3’, to leverage data and advanced analytics techniques to help plan and execute media that drives increased ROI and topline business performance working closely with team members across multiple disciplines such as Planning, Investment, Research, and Strategy. This role supports one of UM’s largest client, Johnson & Johnson, ‘J3’, to leverage data and advanced analytics techniques to help plan and execute media that drives increased ROI and topline business performance working closely with team members across multiple disciplines such as Planning, Investment, Research, and Strategy.

Manager, Product Operations

• Jan 2021 - Apr 2021

Whip Media tracks content performance and financial transactions across hundreds of platforms for some of the largest studio and TV networks globally. I oversaw day-to-day operations and data integration from multiple Digital platforms for A+E, Sony Pictures, Studio Canal, EPiX, Sony Digital Games, & Warner Media (Turner) through our proprietary product platform, CVM. Responsible for all aspects of new client onboardings, from feasibility to User Acceptance Testing, and to develop an in-depth understanding of client business operations and applying knowledge to define solutions based on Mediamorph’s product suite (Content Value Management) .Additional responsibilities include but not limited to:•Work closely with various Studios and TV Networks’ Business Tech teams to develop data requirements that will streamline financial operations functions, data normalization and business process flows (current and future state) for the client.•Assisting with various data requests and data validations as requested from key stakeholders within Mediamorph and the client across different media types (VOD, EST, OTT, etc).•Supervise team members to manage daily workloads and deliver timely deliverables. Show less

Supervisor, Product Operations

• Jan 2018 - Dec 2020

Sr. Analyst, Operations

• Sep 2015 - Dec 2017

As a Sr. Analyst, I assisted the Operations Manager with day to day financial and data operations for several media clients through daily data collection, ingestion, and QA work through the use of Whip Media’s proprietary tools.

Project Coordinator/ Rebate Analyst

• Mar 2013 - Nov 2013

Commercial Efficiency Analyst (Intern)

• Jul 2011 - Apr 2013

• Support, research and analysis for all aspects of LIPA’s Commercial Efficiency Program (CEP) • Required Qualifications include: Database management skills (MS Access, dBase, etc.) and experience producing communication/marketing materials as well as budget analysis every month. • Created daily reports showing Paid projects, Open projects and monthly kW and MW usage through charts and pivot tables. • Projected monthly and Year-to-Date goals needed to ensure the essential flow of the Commercial Efficiency program. • Confirmed invoices for rebates on closed projects for up to $1million dollars Show less

Events Staff Assistant

• Sep 2010 - Sep 2012

Interpreter

• Apr 2012 - 2012

• Interpreter for MTS serving clients who needed help in both translation and interpretation services from Bengali to English and Vice Versa • Interpreter for MTS serving clients who needed help in both translation and interpretation services from Bengali to English and Vice Versa