Content Creator

• Mar 2017 - Present

Marketing Automation Specialist

• May 2016 - Sep 2018

At Pitney Bowes we thrive on helping our clients navigate the complex world of commerce. We provide data so businesses can market to their best customers. We enable the sending of parcels and packages across the globe. And, we secure payments through statements and invoices to keep our clients moving forward. • Expert hands-on knowledge of Marketing Automation tools and platforms • Designing and creating HTML email templates with responsive design • Creating landing pages and web… Show more At Pitney Bowes we thrive on helping our clients navigate the complex world of commerce. We provide data so businesses can market to their best customers. We enable the sending of parcels and packages across the globe. And, we secure payments through statements and invoices to keep our clients moving forward. • Expert hands-on knowledge of Marketing Automation tools and platforms • Designing and creating HTML email templates with responsive design • Creating landing pages and web forms • Leverage experience with A/B and multivariate testing to continually optimize impact of campaign efforts • Performs within in a matrix and aligns closely with marketing operations, sales operations, web marketing and product marketing • Assist in the technical conceptualization of demand creation, lead nurturing and lead scoring program strategies, including end-to-end lead management for both customer and new prospects • Acts as a subject matter expert to LOB, segment, region and partner managers to design and implement marketing automation activities • Taps into knowledge expertise of LOB, region, segment and partner manager in order to better understand target market, product, positioning, and goals of the program • Create and maintain metrics reports and collaborate with the Global Strategic Marketing Automation Manager to analyze marketing data to develop insights, measure ROI and make recommendations on areas for optimization • Document marketing automation processes, programs and procedures • Assist the Global Strategic Marketing Automation Manager with updating internal documentation on the latest email privacy laws globally Show less At Pitney Bowes we thrive on helping our clients navigate the complex world of commerce. We provide data so businesses can market to their best customers. We enable the sending of parcels and packages across the globe. And, we secure payments through statements and invoices to keep our clients moving forward. • Expert hands-on knowledge of Marketing Automation tools and platforms • Designing and creating HTML email templates with responsive design • Creating landing pages and web… Show more At Pitney Bowes we thrive on helping our clients navigate the complex world of commerce. We provide data so businesses can market to their best customers. We enable the sending of parcels and packages across the globe. And, we secure payments through statements and invoices to keep our clients moving forward. • Expert hands-on knowledge of Marketing Automation tools and platforms • Designing and creating HTML email templates with responsive design • Creating landing pages and web forms • Leverage experience with A/B and multivariate testing to continually optimize impact of campaign efforts • Performs within in a matrix and aligns closely with marketing operations, sales operations, web marketing and product marketing • Assist in the technical conceptualization of demand creation, lead nurturing and lead scoring program strategies, including end-to-end lead management for both customer and new prospects • Acts as a subject matter expert to LOB, segment, region and partner managers to design and implement marketing automation activities • Taps into knowledge expertise of LOB, region, segment and partner manager in order to better understand target market, product, positioning, and goals of the program • Create and maintain metrics reports and collaborate with the Global Strategic Marketing Automation Manager to analyze marketing data to develop insights, measure ROI and make recommendations on areas for optimization • Document marketing automation processes, programs and procedures • Assist the Global Strategic Marketing Automation Manager with updating internal documentation on the latest email privacy laws globally Show less

Digital Marketing Manager / Web Design & Development

• Aug 2013 - May 2016

Wolters Kluwer Clinical Drug Information connects you to the information and technology you need to strengthen medication decision making. Helping your smart decisions become brilliant: Our solution is built on the decades of experience of our three trusted application lines: Lexicomp® | Medi-Span® | Facts & Comparisons® I oversee, plan, and execute all company email marketing, social media, paid search, and search engine optimization initiatives. I measure and report performance of… Show more Wolters Kluwer Clinical Drug Information connects you to the information and technology you need to strengthen medication decision making. Helping your smart decisions become brilliant: Our solution is built on the decades of experience of our three trusted application lines: Lexicomp® | Medi-Span® | Facts & Comparisons® I oversee, plan, and execute all company email marketing, social media, paid search, and search engine optimization initiatives. I measure and report performance of all digital marketing campaigns, and assess against goals. Positive Events Acknowledgment "Hannah K has been doing a great job analyzing our paid search and our new website from an SEO standpoint. She has really dug into this to understand it and help improve it. She shows determination, a positive attitude, and is asking key questions!"​ "Kudos to Hannah K throughout 2014 leading the way to improve our email deliverability rates. This started paying by mid-­year and among other things impacted sales to individuals. We have come a long way in the last two years with how we segment, manage, and analyze our email campaigns." Show less Wolters Kluwer Clinical Drug Information connects you to the information and technology you need to strengthen medication decision making. Helping your smart decisions become brilliant: Our solution is built on the decades of experience of our three trusted application lines: Lexicomp® | Medi-Span® | Facts & Comparisons® I oversee, plan, and execute all company email marketing, social media, paid search, and search engine optimization initiatives. I measure and report performance of… Show more Wolters Kluwer Clinical Drug Information connects you to the information and technology you need to strengthen medication decision making. Helping your smart decisions become brilliant: Our solution is built on the decades of experience of our three trusted application lines: Lexicomp® | Medi-Span® | Facts & Comparisons® I oversee, plan, and execute all company email marketing, social media, paid search, and search engine optimization initiatives. I measure and report performance of all digital marketing campaigns, and assess against goals. Positive Events Acknowledgment "Hannah K has been doing a great job analyzing our paid search and our new website from an SEO standpoint. She has really dug into this to understand it and help improve it. She shows determination, a positive attitude, and is asking key questions!"​ "Kudos to Hannah K throughout 2014 leading the way to improve our email deliverability rates. This started paying by mid-­year and among other things impacted sales to individuals. We have come a long way in the last two years with how we segment, manage, and analyze our email campaigns." Show less

Email Marketing Specialist

• Feb 2012 - Aug 2013

Deliver measurable leads, sales, and revenue for Fathom email customers. Design, code and launch email marketing campaigns, as well as meausre statistics and optimize campaigns based on user data. Strategize for email delivery in all ISPs and assisted with the developmental writing to assure content met compliance standards. Act as a liaison to clients, offering them guidance on how to improve their marketing efforts. • Launched a highly dynamic Automated Lead Nurturing… Show more Deliver measurable leads, sales, and revenue for Fathom email customers. Design, code and launch email marketing campaigns, as well as meausre statistics and optimize campaigns based on user data. Strategize for email delivery in all ISPs and assisted with the developmental writing to assure content met compliance standards. Act as a liaison to clients, offering them guidance on how to improve their marketing efforts. • Launched a highly dynamic Automated Lead Nurturing program, and performed extensive A/B tests on email campaigns and landing pages to improve conversion • Designed and developed important sales and marketing collateral, such as our presentation deck Show less Deliver measurable leads, sales, and revenue for Fathom email customers. Design, code and launch email marketing campaigns, as well as meausre statistics and optimize campaigns based on user data. Strategize for email delivery in all ISPs and assisted with the developmental writing to assure content met compliance standards. Act as a liaison to clients, offering them guidance on how to improve their marketing efforts. • Launched a highly dynamic Automated Lead Nurturing… Show more Deliver measurable leads, sales, and revenue for Fathom email customers. Design, code and launch email marketing campaigns, as well as meausre statistics and optimize campaigns based on user data. Strategize for email delivery in all ISPs and assisted with the developmental writing to assure content met compliance standards. Act as a liaison to clients, offering them guidance on how to improve their marketing efforts. • Launched a highly dynamic Automated Lead Nurturing program, and performed extensive A/B tests on email campaigns and landing pages to improve conversion • Designed and developed important sales and marketing collateral, such as our presentation deck Show less

Marketing Coordinator

• Jan 2010 - Feb 2012

Support marketing programs which include development and oversight of collateral, promotional items, media, and tradeshows. • Designed, executed and analyzed results of advertisements and marketing campaigns • Developed imagery for web-based and print support advertisements • Wrote content for our magazine and digital deals • Evaluated resources related to costs, budge, and time requirements • Monitored media coverage, managed tradeshows such as the Home & Garden Show Support marketing programs which include development and oversight of collateral, promotional items, media, and tradeshows. • Designed, executed and analyzed results of advertisements and marketing campaigns • Developed imagery for web-based and print support advertisements • Wrote content for our magazine and digital deals • Evaluated resources related to costs, budge, and time requirements • Monitored media coverage, managed tradeshows such as the Home & Garden Show