Media Buyer

• Mar 2023 - Present

Head of Marketing

• Jan 2022 - Present

Marketing Strategist

• Nov 2021 - Present

Marketing Volunteer

• Oct 2019 - Oct 2021

Founder & Strategist

• Aug 2021 - Present

Providing marketing consulting to startups and mid-sized businesses that are ready to scale. Relying on data to provide meaningful insights and curating processes for growth. Consultancy-based projects include: Huawei - Ireland, Saint-Gobain, Brembo, CEO club - Bulgaria, Duchev Dental Clinic, TEDxVitosha & more. www.piazzadigital.com Providing marketing consulting to startups and mid-sized businesses that are ready to scale. Relying on data to provide meaningful insights and curating processes for growth. Consultancy-based projects include: Huawei - Ireland, Saint-Gobain, Brembo, CEO club - Bulgaria, Duchev Dental Clinic, TEDxVitosha & more. www.piazzadigital.com

Marketing Outreach Manager

• Apr 2022 - Oct 2022

Returning to BeMyapp for a 6-month freelance contract & undertaking projects on the marketing communication side across Western Europe. Excellent recommendations for our mutual work can be found listed below. Returning to BeMyapp for a 6-month freelance contract & undertaking projects on the marketing communication side across Western Europe. Excellent recommendations for our mutual work can be found listed below.

Freelance Digital Marketing and Social Media Consultant

• Aug 2017 - Apr 2022

For a number of startup companies I have worked on contract-based terms creating marketing strategies, executing customer acquisition funnels, optimizing business plans, budgeting and upselling. All of them have registered increasing revenue of at least 40%. - Strategy & clients' funnels - Facebook performance marketing - campaigns, budgeting - Facebook communities - Messenger bots - Webinars - Strong Copywriting & Creative - Video marketing - Event marketing - Creating simple websites/ shops with WordPress & CloudCart Show less

Head of Social Media Marketing (Organic & Paid)

• Apr 2021 - Aug 2021

Managing the marketing team, creating brand presence & complex campaigns across social media channels. My responsibilities include: - Clients onboarding & processes development - Analysing consumers' behaviour - Competitors' analysis - Crafting strategies and execution plan with and for the team - Providing direction, coaching and support to the Social team - Making sure performance-based targets (ROAS, CPA, CPC) across channels (Facebook, Instagram, Email) are being achieved and retained - Analysing KPIs to adjust and upgrade the campaign performance - Creating ads' designs or pitching the designers on what the best practices for social assets are - Preparing and managing of monthly and quarterly budgets - Reporting - Engaging and collaborating with other teams across countries and maintaining effective internal communications - Identifying opportunities to reach new markets - Internal Lead Generation and clients' sales pitch Show less

Social Media Manager

• Jan 2020 - Apr 2021

Founder and active marketing manager for a startup digital agency in Sofia. Working with different clients on branding and performance campaigns. In the past year I have been the account manager for 5 accounts, building customer journeys and delivering results through paid media. My day-to-day tasks include: - conducting researches on competitors, markets and behaviour - performance marketing - strategies and implementation - working on best-performing designs, optimising placements, audiences and overall distribution - influencer campaigns My experience includes clients in the travel, FMCG, beauty, mental health industries as well as e-commerce businesses. Exited by selling out my shares. Show less

Social Media Marketing Assistant

• Nov 2017 - Mar 2018

Very productive Internship with a focus on Campaign Delivery and Leads Generation. My main responsibilities include: - Creating different Facebook Campaigns to deliver results: for traffic, conversions, lead gen, engagement - Implementing Messenger bots, including additional software (ManyChat) - Being in charge of Webinar Campaigns and its budgeting - Daily AdsManager analytics - MailChimp Campaigns - from scratch to launch - MailChimp analytics & Google analytics of overal performance - being a speaker for company's weekly ClubMeetings Show less

Junior Marketing Assistant

• Feb 2017 - Dec 2017

My responsibilities include:· content creating · analytics reporting· creating blog posts· customer care · managing different customer support and managemet softwares like Intercom, Zoho, Weems· developing the existing practices

Digital Private Tutor

• Nov 2016 - Dec 2017

Working in a passionate way and in an innovative environment to teach kids how to enjoy technology and write code. Creating a place that makes kiddos enjoy what they learn, develop their analytical and computational thinking and enlight a spark for innovations.

HR Trainee and Junior Marketing Consultant

• Mar 2016 - Sep 2016

- cold calling - translation - assisting the team during events - email marketing - outreach - cold calling - translation - assisting the team during events - email marketing - outreach

Treasurer

• Sep 2013 - May 2015