Hrishabh Singh
Campaign Manager at Sleepwell- Claim this Profile
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English -
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Hindi Native or bilingual proficiency
Topline Score
Bio
Credentials
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Data Visualization with Tableau
Skill NationOct, 2021- Nov, 2024 -
Create a Go-to-Market Plan
LinkedInAug, 2021- Nov, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInAug, 2021- Nov, 2024 -
Advanced Google Ads
LinkedInMay, 2021- Nov, 2024 -
Marketing Foundations: eCommerce
LinkedInMay, 2021- Nov, 2024 -
The Complete SQL Bootcamp 2021: Go from Zero to Hero
UdemyMay, 2021- Nov, 2024 -
Google Analytics: Spam Proofing
LinkedInApr, 2021- Nov, 2024 -
Selling and Marketing Your Products on Amazon
LinkedInApr, 2021- Nov, 2024
Experience
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Sleepwell
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India
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Consumer Goods
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100 - 200 Employee
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Campaign Manager
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May 2020 - Present
Handling performance marketing campaigns across all marketing channels like Facebook, Google, Amazon, Flipkart, Pepperfry & affiliate channels.Planning and executing all digital marketing campaigns; including SEM,SEA, E-Mail marketing, social media, display advertising and retargeting campaigns.Establishing relationships with category & business team at Amazon, Flipkart & other marketplaces for business growth and smooth operations.End to End activities of D2C business @ www.sleepx.comManaging various external Media and Tech agencies.Control of discount outflow as per the organization’s budget.Development of GTM(go-to-market) strategy for timely & successful NPD launches.Merchandise Management with the partners to ensure correct stock options both to maintain profitability and at the same time create a distinctive space in the minds of the consumer.Evaluating end-to-end customer experience across multiple channels, customer touch points and Instrument conversion points and optimization of user funnel. Involves in new and creative growth strategies Plan, execute, and measure experiments and conversion tests with the intent of creating sales, revenue and acquiring new customers. Managing the P&L for the brand and ensuring that Trade Spends are best utilized within budgetTrack & improve Brand Market Share & User penetration.Inventory planning and Control stock to sale ratio.Stock liquidation.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insightsOptimization and brand visibility on all search engines through SEO & drive sales & brand awareness through organic & paid search media.Co-coordinating with the various cross-functional teams like Sales, Product, Tech, Logistics, CC and resolving business related queries.Commercial Affairs of eCommerce Business
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Claymango
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India
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2016 - May 2020
Running and optimising all paid campaigns on Social Media and Google. Also involved in reporting, pricing and inventory management.Responsible for all new products GTM( go-to-market) strategy, media planning, budgeting and estimates. Running and optimising all paid campaigns on Social Media and Google. Also involved in reporting, pricing and inventory management.Responsible for all new products GTM( go-to-market) strategy, media planning, budgeting and estimates.
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Dolphinarium Translogistics Pvt. Ltd
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2015 - Feb 2016
Developing and managing digital marketing campaigns utilizing a range of techniques including SMO, SEO and PPC. Tracking conversion rates and making improvements to the website using different tools like Google Analytics, HOTJAR, Facebook Ad manager etc. Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on data analytics. We were able to reduce the bounce rate from 41% to 32% within 8 months. We reduce cost per conversion from Rs 190 to Rs 68. Developing and managing digital marketing campaigns utilizing a range of techniques including SMO, SEO and PPC. Tracking conversion rates and making improvements to the website using different tools like Google Analytics, HOTJAR, Facebook Ad manager etc. Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on data analytics. We were able to reduce the bounce rate from 41% to 32% within 8 months. We reduce cost per conversion from Rs 190 to Rs 68.
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AVI EDLOGIQ PRIVATE LIMITED
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India
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Hospitals and Health Care
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Associate Marketing Manager
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Mar 2013 - Jan 2015
Responsibilities-Conducted market analysis to identify key market and customer trends.Conducted a competitive and customer analysis and deliver findings to the team members.Developed the App Description and Explainer video for the application based on the market research.Developed mobile marketing strategy for Neuron Gym.Provided best practice research to channel owners (email, display, paid search etc.) Responsibilities-Conducted market analysis to identify key market and customer trends.Conducted a competitive and customer analysis and deliver findings to the team members.Developed the App Description and Explainer video for the application based on the market research.Developed mobile marketing strategy for Neuron Gym.Provided best practice research to channel owners (email, display, paid search etc.)
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ITC Limited
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India
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Manufacturing
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700 & Above Employee
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management trainee
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Apr 2012 - May 2012
Marketing Research Internship For ITC Classic Family Of Cigarettes. Marketing Research Internship For ITC Classic Family Of Cigarettes.
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Education
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2011 - 2013
jagan institute of management studies
Master of Business Administration (M.B.A.), International Business/marketing
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