Co-founder & Head of Traffic

• Jan 2019 - Present

Associé & Membre de la Family

• Aug 2017 - Present

Déjeuner d'affaires ou dîner entre amis en plein de coeur de Paris, Friends & Family is the answer ! Réservez de ma part, vous serez bien reçus... Déjeuner d'affaires ou dîner entre amis en plein de coeur de Paris, Friends & Family is the answer ! Réservez de ma part, vous serez bien reçus...

Sales and Marketing Manager

• Mar 2016 - Jan 2019

BUILD AND MANAGE THE MARKETING TEAM (15 people) - Develop lead generation through affiliates campaigns with different economic model CPL, CTL, CPM - Create campaigns to develop customer acquisition via native ads (outbrain, taboola, rev content, ...), affiliation, partners, Google, Facebook, and other acquisition plateforms - Create retargeting campaigns (criteo, remailme) - Create, test, and optimize funnels every day for each channel (hook, images and texte ads… Show more BUILD AND MANAGE THE MARKETING TEAM (15 people) - Develop lead generation through affiliates campaigns with different economic model CPL, CTL, CPM - Create campaigns to develop customer acquisition via native ads (outbrain, taboola, rev content, ...), affiliation, partners, Google, Facebook, and other acquisition plateforms - Create retargeting campaigns (criteo, remailme) - Create, test, and optimize funnels every day for each channel (hook, images and texte ads, landing pages, copy, design, offers, exit pop up, ...) - Analyse and follow acquisition campaigns performance by channel : CPC, EPC, Revenue, AOV, ROAS, Life time value, retention, conversion rate... - Achieve the target in term of ROAS, Pay back, and Life time value decided by the CEO - Manage and optimize the internal newsletter to generate the maximum revenue per email sent KEY FIGURES : - Double the revenue in 2017 vs 2016 (run rate x3 in 2018 vs 2016) - New clients in 2017 vs 2016 = +167% (run rate in 2018 vs 2016 = + 311%) Show less BUILD AND MANAGE THE MARKETING TEAM (15 people) - Develop lead generation through affiliates campaigns with different economic model CPL, CTL, CPM - Create campaigns to develop customer acquisition via native ads (outbrain, taboola, rev content, ...), affiliation, partners, Google, Facebook, and other acquisition plateforms - Create retargeting campaigns (criteo, remailme) - Create, test, and optimize funnels every day for each channel (hook, images and texte ads… Show more BUILD AND MANAGE THE MARKETING TEAM (15 people) - Develop lead generation through affiliates campaigns with different economic model CPL, CTL, CPM - Create campaigns to develop customer acquisition via native ads (outbrain, taboola, rev content, ...), affiliation, partners, Google, Facebook, and other acquisition plateforms - Create retargeting campaigns (criteo, remailme) - Create, test, and optimize funnels every day for each channel (hook, images and texte ads, landing pages, copy, design, offers, exit pop up, ...) - Analyse and follow acquisition campaigns performance by channel : CPC, EPC, Revenue, AOV, ROAS, Life time value, retention, conversion rate... - Achieve the target in term of ROAS, Pay back, and Life time value decided by the CEO - Manage and optimize the internal newsletter to generate the maximum revenue per email sent KEY FIGURES : - Double the revenue in 2017 vs 2016 (run rate x3 in 2018 vs 2016) - New clients in 2017 vs 2016 = +167% (run rate in 2018 vs 2016 = + 311%) Show less

Managing Director Smartprivé

• Apr 2014 - Oct 2015

Manage the whole activity - Staff = 35 people. - Reorganize the structure and invest on new products and marketing to boost the business. - Progressively integrate Pages Jaunes solutions in our sales portfolio and create synergies between the group and our company. - Manage daily business activities and produce reports, business review presentations and business plans. Manage the whole activity - Staff = 35 people. - Reorganize the structure and invest on new products and marketing to boost the business. - Progressively integrate Pages Jaunes solutions in our sales portfolio and create synergies between the group and our company. - Manage daily business activities and produce reports, business review presentations and business plans.

Chief Operating Officer at Smartprivé (anciennement Lookingo)

• Dec 2012 - Mar 2014

Manage 6 persons directly and a team of 20 people - Organize and monitor customer services (BtoC / BtoB), emailing, production, and daily revenue. - Main projects : o Redesign and launch a new version of smartprive.fr (Conversion rate on site +6,4%). o Set up new email solution (Open rate +3% / Impact on monthly turnover +7%). o Create global activity report. - Interim management on the budget part and restructuring during the last 8 months. - Organize the due diligence… Show more Manage 6 persons directly and a team of 20 people - Organize and monitor customer services (BtoC / BtoB), emailing, production, and daily revenue. - Main projects : o Redesign and launch a new version of smartprive.fr (Conversion rate on site +6,4%). o Set up new email solution (Open rate +3% / Impact on monthly turnover +7%). o Create global activity report. - Interim management on the budget part and restructuring during the last 8 months. - Organize the due diligence related to the acquisition by Solocal Group. Show less Manage 6 persons directly and a team of 20 people - Organize and monitor customer services (BtoC / BtoB), emailing, production, and daily revenue. - Main projects : o Redesign and launch a new version of smartprive.fr (Conversion rate on site +6,4%). o Set up new email solution (Open rate +3% / Impact on monthly turnover +7%). o Create global activity report. - Interim management on the budget part and restructuring during the last 8 months. - Organize the due diligence… Show more Manage 6 persons directly and a team of 20 people - Organize and monitor customer services (BtoC / BtoB), emailing, production, and daily revenue. - Main projects : o Redesign and launch a new version of smartprive.fr (Conversion rate on site +6,4%). o Set up new email solution (Open rate +3% / Impact on monthly turnover +7%). o Create global activity report. - Interim management on the budget part and restructuring during the last 8 months. - Organize the due diligence related to the acquisition by Solocal Group. Show less

Manager Business Development

• Aug 2011 - Dec 2012

- Manage the travel business unit, staff of 8 people : revenue = 1M€ (+100% vs N-1). - Key accounts sales: revenue = 450k€ in 2012 (= 8% of total Lookingo turnover). - Implement and monitor revenue management.

Business Developer

• Nov 2010 - Aug 2011

Launch at early stage the activity in France with the two American founders.

Assistant Trade Marketing

• Jan 2008 - Aug 2008

- Manage the distribution of POS and consumer brochures to customers. - Assist with building and developing the UK Basecamp project. - Organize and lead the SOLEX tradeshow (N°1 outdoor show in UK). - Manage the distribution of POS and consumer brochures to customers. - Assist with building and developing the UK Basecamp project. - Organize and lead the SOLEX tradeshow (N°1 outdoor show in UK).

Marketing Assistant

• May 2006 - Jul 2006

In charge of satisfaction surveys for partners and competitors benchmark. In charge of satisfaction surveys for partners and competitors benchmark.