Stephanie Howe
Marketing & Communications Manager at Baker & Cook- Claim this Profile
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Bio
Sarah Guo
Steph is a wonderful person to work with, and has exceptional expertise in her field. Her hands-on, forward-thinking and motivated characters have enable her to deliver numerous projects successfully and adds tremendous value to the business. Her dedication towards the team and powerful personality won her the respect of the staff. She has demonstrated herself to be a trusted business partner and earns my high recommendation.
Francis Nirmalan
I’ve worked with Stephanie on multiple projects for almost 6years. Throughout these years, she has shown impeccable spirit and drive in her work. She’s the ‘engine room’ of her company she’s working for. Highly professional, hardworking and a true teamplayer, a strong asset in any company, I would say!
Sarah Guo
Steph is a wonderful person to work with, and has exceptional expertise in her field. Her hands-on, forward-thinking and motivated characters have enable her to deliver numerous projects successfully and adds tremendous value to the business. Her dedication towards the team and powerful personality won her the respect of the staff. She has demonstrated herself to be a trusted business partner and earns my high recommendation.
Francis Nirmalan
I’ve worked with Stephanie on multiple projects for almost 6years. Throughout these years, she has shown impeccable spirit and drive in her work. She’s the ‘engine room’ of her company she’s working for. Highly professional, hardworking and a true teamplayer, a strong asset in any company, I would say!
Sarah Guo
Steph is a wonderful person to work with, and has exceptional expertise in her field. Her hands-on, forward-thinking and motivated characters have enable her to deliver numerous projects successfully and adds tremendous value to the business. Her dedication towards the team and powerful personality won her the respect of the staff. She has demonstrated herself to be a trusted business partner and earns my high recommendation.
Francis Nirmalan
I’ve worked with Stephanie on multiple projects for almost 6years. Throughout these years, she has shown impeccable spirit and drive in her work. She’s the ‘engine room’ of her company she’s working for. Highly professional, hardworking and a true teamplayer, a strong asset in any company, I would say!
Sarah Guo
Steph is a wonderful person to work with, and has exceptional expertise in her field. Her hands-on, forward-thinking and motivated characters have enable her to deliver numerous projects successfully and adds tremendous value to the business. Her dedication towards the team and powerful personality won her the respect of the staff. She has demonstrated herself to be a trusted business partner and earns my high recommendation.
Francis Nirmalan
I’ve worked with Stephanie on multiple projects for almost 6years. Throughout these years, she has shown impeccable spirit and drive in her work. She’s the ‘engine room’ of her company she’s working for. Highly professional, hardworking and a true teamplayer, a strong asset in any company, I would say!
Experience
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Baker & Cook
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Marketing & Communications Manager
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Jul 2019 - Present
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Senior Manager – Marketing, Operations & Business Development
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Jun 2018 - Apr 2019
Aside from the existing roles that I manage in the company, I was also tasked to spearhead the rebranding of new concepts to suit the local market's palates. This includes identifying research insights and marrying the findings for rebranding campaign strategies with the PR company, developing and executing new brand identifies such as brand profile, uniform designs, packaging and crockery designs and repacking the existing dishes and creation of new dishes with the Head Chef to suit the upcoming brand profiles. Show less
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Tim Ho Wan Sydney
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Australia
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Hospitality
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Senior Manager – Marketing, Operations & Business Development
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Mar 2015 - Jun 2018
I was part of the opening team to launch the Michelin-starred franchise in Australia and we opened 4 outlets in a span of 1.5 years. My role was to strategically plan Marketing tactical solutions to address the brand introduction outside Asia's first outpost. This includes spearheading monthly specials, seasonal menus, campaigns in conjunction with food delivery partners (Uber Eats and Deliveroo which generated 30% sales increase), strategising content for social media (achieved an organic reach of 17,300 Facebook followers in 3 years) and newsletter database, collaborated ideas with landlords and generating creative collaterals with branding agency for PR campaigns. Last managed a team of 70 and was exposed to other aspects of the business such as Human Resource, Finance and Accounting, Procurement and Operations which empowered knowledge to generate further integrated Marketing strategies for the business. Show less
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Marketing Communications, Public Relations & Business Development
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Nov 2014 - Mar 2015
Further to Portico Singapore, the owner transferred my role to her affiliated business - CICELY Kitchen and Winchester Pies. I overlooked the development of Marketing strategies and the management of private catering and events. I was also responsible to introduce and implement Restaurant Week whilst handling business development plans and managing a team of 22. Further to Portico Singapore, the owner transferred my role to her affiliated business - CICELY Kitchen and Winchester Pies. I overlooked the development of Marketing strategies and the management of private catering and events. I was also responsible to introduce and implement Restaurant Week whilst handling business development plans and managing a team of 22.
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Marketing & Public Relations
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Mar 2014 - Oct 2014
Being a hands-on individual, I commenced with a two-month stint in Front of House to grasp day-to-day business and operations management. This interaction facilitated a more in-depth development and implementation of Marketing strategies. I was responsible for producing content for the website and social media platforms, management of PR agency and executing monthly themed events. Being a hands-on individual, I commenced with a two-month stint in Front of House to grasp day-to-day business and operations management. This interaction facilitated a more in-depth development and implementation of Marketing strategies. I was responsible for producing content for the website and social media platforms, management of PR agency and executing monthly themed events.
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Marketing Communications & Leasing Manager
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Oct 2012 - Feb 2014
I was part of the founding team of Singapore's first farmers' market concept which achieved 100,000 people for opening weekend. I was involved in conceptualising the brand and filtering relevant tenants to be part of the family. Further on, we managed the Facebook page which achieved an organic reach of 27,000 followers in 1.5 years. I also oversee Marketing strategies that were necessary to attract consistent foot traffic. We handled over 40-food stalls and developed external events to promote the brand locally such as partnership with StarHub, iLight Singapore 2014 and Formula One Grand Prix. Show less
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Project Coordinator
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Feb 2010 - Jul 2010
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Rockwell Automation
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United States
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Automation Machinery Manufacturing
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700 & Above Employee
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Internship
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Sep 2009 - Feb 2010
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Education
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2010 - 2012
Curtin University of Technology
Bachelor of Commerce (BCom), Marketing and Advertising -
2007 - 2010
Ngee Ann Polytechnic
Business Process and Quality Engineering -
2002 - 2007
St. Margaret's Secondary School
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