Howard Rall
Surfacing Sales Manager at Wurth Louis and Company- Claim this Profile
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Bio
Experience
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Wurth Louis and Company
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United States
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Wholesale Building Materials
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100 - 200 Employee
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Surfacing Sales Manager
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Jan 2022 - Present
Manage a 10M Surfacing Division (Formica laminates and related products) for a 4-state (TX, OK, AR, LA) territory. Manage and direct activities with 2 Specification Representatives to the Architects and Design firms. Train and work with 19 sales representatives and 3 Sales managers. Coordinate with operations & logistics teams to improve inventories and customer deliveries within region. While building stronger vendor relationships.• Territory has grown 25% in the current year thru training staff to optimize daily sales planning and processes, analyzing market needs, and identifying sales opportunities with new and existing customers.
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Director of sales
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Sep 2018 - Jan 2022
Planned and executed sales strategies for 5 warehouses in a 4-state (TX, OK, AR, LA) territory with approx. $50M in annual revenues. While directing activities and training of 3 regional sales managers and 19 sales representatives and Coordinated with operations & logistics teams to improve customer deliveries within region. • Reversed sales decline (-10%/yr.) in underperforming territory, delivering approx. 12% growth in 2019 by restructuring sales staff, revising pricing contracts and stabilizing customer relationships.• Achieved 2020 sales plan goals during pandemic downturn by restructuring sales territories, adding the right product lines and inventories for the market realigning performance measures.
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Sales & Operations Manager
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Mar 2016 - Oct 2018
Lead sales team of 6 covering Arizona and Las Vegas markets with up to $14M in annual revenues. I oversaw territory logistics and delivery operations, including 2 warehouses and supervising 10 operations staff.• Increased sales in troubled market from 16% contraction in 2016 to 19% growth in 2018 by recruiting and training new sales team and expanding sales of core products to replace discontinued product lines.• Improved warehouse operational efficiency and gained the equivalent of 15,000 sq. ft. of storage space by working with warehouse manager to redesign warehouse layouts to increase inventories.
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Outside Sales Representative
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Sep 1992 - Mar 2016
Drove sales and business development in the Phoenix metro area and greater Arizona market, managing a customer portfolio of approx. 300 customers generating annual sales of up to $5M. • Delivered 10+% average annual sales growth over 10-years in mature market.• Grew underserved Tucson, AZ market 20% over 2 years by partnering with operations and logistics teams to increase weekly delivery schedule to match competitors.• Earned sole supplier status, worth $1+M annually, with 2 of the largest cabinet makers in region by developing strong client relationships and providing superior customer service.• Introduced new product line into market, growing sales from $0 to $600K over 2 years.• Multiple-time winner of President’s Club award.
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Education
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Fullerton College
Liberal Arts and Sciences/Liberal Studies