Experience

Office World Syria

• China
• Manufacturing

• Commercial Director

  • Apr 2020 - Present

  - Restructuring the company’s organization … - Training the sales, purchasing, and Logistic staff.- Achieving an additional sales by volume with around 120% growth V's. Same period last year in spite of Exchange rate devaluation. - Restructuring the company’s organization … - Training the sales, purchasing, and Logistic staff.- Achieving an additional sales by volume with around 120% growth V's. Same period last year in spite of Exchange rate devaluation.



Sama AlSham Group - Sinalco Co.

• Sales and Marketing Mannager

  • Aug 2018 - Mar 2020

  - Launching new brand under a hard environment of tough competitions with a few amount of marketing equipment (only 925 refrigerators among all Syria (Pepsi 21K, Coca Cola 14k, Ugarit 8K, Canada Dry 7K, Master 6K, and Mega 2K)), high prices, minimum sales staff, and unexpected problems with quality…- Reaching around 9% Market Share under circumstances mentioned above. - expand distribution through sub-deals over all Syria- Achieving coverage of 9,000 outlets (4,000 direct and 5,000 indirect) - Huge Ads. Campaigns in the market (Outdoor media, in stores activities, out stores activities, sampling, testing, Fairs, sponsorships … etc.)



Joud Company (Bel, P&G, Alsafi-Danone, and Pepsi)

• Sales Director - Member of board of directors

  • Jun 2008 - Dec 2017

  Bel sales growth(Average:11% yearly (between 2008 to 2012))- Increasing Bel market share (from 64% to 81%)- Increasing Bel coverage from 8,000 in 2008 to be 13,000 in 2011 - Outstanding results in Merchandising & Visibility/ Bel and P&G- Huge campaigns in the market (launching, re-launch, Ads, in stores activities, out stores activities, sampling, testing, … etc) - Applying the promotion within rule which had caused a great motivation to the team - Great results through doing Push and Pull strategy in the market- Getting highest evaluation in 2009 and 2011 within Bel group in middle east (21 distributors in 16 countries)- A huge experiences in crises management for 7 years.- Keep the market leadership possession of Pepsi during all the crises period in spit of all huge bad circumstances the the company had faced.



UniSyria

• Food and Beverage Services
• 1 - 100 Employee

• Branch Manager

  • Oct 1998 - Mar 2008

  Sales growth(Average:25% yearly: highest growth by branches) - Increasing branch share of business (from 12% to 19%)- Increasing retail share of business (from 26% to 42%)- Creating many new sales channels (O.O.H & Key Account ...)- Decreasing employment rotation in Homs team - Outstanding results in merchandising & visibility - Getting highest evaluation for [4] years in row in H.R annual assessments (as a team from one side and as a personal assessments from the other side)