Experience

AWI Company

• Media Production
• 100 - 200 Employee

• Digital Content Producer

  • Mar 2018 - Present

  • Grabbed audience attention by writing crisp, engaging copy for a variety of content. • Adhered to deadlines reliable with expert project management and multitasking abilities. • Developed unique content for web-based and mobile applications. • Increased user engagement with top-notch SEO and enhanced content targeting. • Exceeded clients’ expectations with interesting, on-trend content. • Prepared compelling pre-scripted content for social media use. • Optimized content with new strategies based on current market trends. • Edited or rewrote existing copy as necessary and submitted copy for approval by supervisor. • Satisfied clients throughout the development process, communicating openly and revising drafts based on feedback. • Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material. Show less



Huffington Post Arabi/Arabi Post

• Freelance Content Writer

  • Aug 2016 - Mar 2018

  • Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications • Presented drafts and ideas to clients. • Conducting research on any given topic. • Create written material for websites and other types of media. • Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications • Presented drafts and ideas to clients. • Conducting research on any given topic. • Create written material for websites and other types of media.



MBC GROUP

• United Arab Emirates
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Head of Western Team

  • Feb 2016 - Oct 2017

  • Fostered environment focused on learning and teamwork, demonstrating positive behaviors and ways to accomplish shared goals.• Managed daily operations of the entertainment team.• Responsible for updating the digital platform, such as websites and social media, and working closely with the social media team.• Handle team schedules and other time-management issues.• Responsible for attending editorial meetings and implementing story budgets by coordinating with program producers. • Enhance the traffic numbers, session durations, and unique visitors.• Ensure alignment & execution of digital writing strategy. Show less

• Senior Journalist

  • Oct 2012 - Jan 2016

  • Broke important news stories to audiences with a drive to find relevant, interesting, and surprising content.• Backed up stories with fully researched information and vetted facts.• Write video scripts and work with the design team to create exclusive videos.• Drive Quality & Quantity of content on Scoop with Raya, MBC2, Max, Action, and Bollywood micro-sites by initiating daily new creative ideas/stories.• Brainstorm and come up with creative ideas for story writing.• Write daily news/feature stories based on research, interviews, and field coverage.• Edit videos, retouch photos taken, and deliver the draft version to the creative unit.• Publish and edit final work to shows’ platforms. Show less

• Editor

  • Feb 2009 - Sep 2012

  • Update MBC Channels grid based on movies/shows timing.• Translate Meta Data for each movie/show.• Update Home of Movies with the new timing.• Write short summary for movies and shows on MBC channels.