Chief Marketing Officer

• Mar 2020 - Present

In the 4 years of my management at Drsaina's marketing team, we have achieved the following results.- Reaching three and a half million successful online medical consultations and visits and increasing income 12 time.- Marketing team upgrade from three people to 12 people- Define OKR and KPI for different marketing teams- Implementation of the mindset and product marketing structure in the marketing team- Collaborate with product team to coordinate 4P* Establishing a powerful performance marketing team and designing its processes- 15% annual growth of online medical visit orders- 10% annual increase in attracting new customers- Maintaining ROI and CAC within the standard set by the business team- Bringing the Drsaina application to the number of 500,000 active installations- Running performance campaigns with the aim of attracting lead, orders and increasing sales- Receiving more than 80% of industry Traffics in Google Ads by optimizing and controlling it* Establishment and design of SEO and content team processes- Drsaina's SOV share increase in total industry keywords. (Rank 1 in the industry)- Creating Drsaina's blog and increasing its traffic to 700,000 monthly users by the first quarter of 1400- Monetizing Drsaina's blog, focusing on converting traffic into customers.- Production of more than a thousand specialized scientific content in the field of health- Bringing Drsaina's website traffic to 2.5 million per month (until the end of 1400)* Establishment and design of marketing communication team processes- By defining and implementing the social media strategy, we managed to reach 250,000 followers on Drsaina's Instagram with an engagement rate of 2.5% until the second 6 months of 1401.-Establishing PR processes to help the branding and promotion processes of the organization and staff.- Elaboration and production of Drsaina brand strategy based on the Kapferer model, which includes:- Verbal identity- Visual identity- Brand Identity Show less

Senior Digital Marketing

• Mar 2019 - Mar 2020

Marketing Consultant

• Mar 2020 - Feb 2021

Digital Marketing Manager

• Mar 2019 - Mar 2020

Digital Marketing Specialist

• Mar 2017 - Mar 2018