Hope Rohrbach
Digital Associate at TIME'S UP- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Experience
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TIME'S UP
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Digital Associate
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Feb 2021 - Present
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The Campaign Workshop
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Jul 2019 - Feb 2021
• Manage the content calendar, strategy, and promotion behind all digital campaigns, including blog posts, emails, social media, infographics, virtual trainings, podcasts, and eBooks• Oversee and write content for company websites, testing website copy, blog content, and design to increase engagement, grow our list, and strengthen brand identity• Advise issue advocacy and political clients on marketing projects including branding, blog writing, email writing, website development, SEO, and direct mail advertising• Do keyword research to develop content that helps meet lead generation and list building goals• Write, schedule, and analyze sales and marketing HTML emails• Use Hubspot CRM marketing automation to segment content to target audiences• Work with graphic designers and team members to craft compelling graphics for digital campaigns and client deliverables, from concept ideation to final product• Manage podcast production, including coordinating with vendors, managing guest correspondence, creating budgets, and spearheading the distribution strategy and outreach• Responsible for the setup, implementation, tracking, and reporting of programmatic, Google, and Facebook advertising campaigns using Google Campaign Manager, Google Adwords, and Facebook Ads Manager; budgets ranging from $5K–$200K
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Junior Marketing Manager
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Nov 2018 - Jul 2019
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Marketing Assistant
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Oct 2017 - Oct 2018
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Wisconsin Sustainable Business Council
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Conference Coordinator
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Sep 2016 - Dec 2016
• Introduced speakers at Women in Sustainability breakout session• Organized gift bags for speakers and attendees through outreach • Managed Wisconsin Sustainable Business Conference blog and website• Coordinated speakers and attendees through outreach • Introduced speakers at Women in Sustainability breakout session• Organized gift bags for speakers and attendees through outreach • Managed Wisconsin Sustainable Business Conference blog and website• Coordinated speakers and attendees through outreach
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Clean Lakes Alliance
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United States
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Non-profit Organizations
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1 - 100 Employee
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Program and Outreach Intern
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May 2016 - Sep 2016
• Raised money for annual fundraisers through mass mailings, emails, and flyers• Increased attendance at annual fundraisers through daily maintenance of company social media accounts• Researched national, state, and local technological solutions contributing to Clean Lakes Alliance policy and grant initiatives• Measured lake quality at James Madison Beach contributing to Clean Lake Alliance's research on algal blooms• Edited Clean Lake Alliance's website for content and design • Raised money for annual fundraisers through mass mailings, emails, and flyers• Increased attendance at annual fundraisers through daily maintenance of company social media accounts• Researched national, state, and local technological solutions contributing to Clean Lakes Alliance policy and grant initiatives• Measured lake quality at James Madison Beach contributing to Clean Lake Alliance's research on algal blooms• Edited Clean Lake Alliance's website for content and design
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Youth Service America (YSA)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Partnerships Intern
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May 2015 - Aug 2015
• Created a budget resource utilized in trainings with youth and adult leaders• Taught Taiwanese youth how to execute and create good service projects• Compiled, organized, and analyzed data from YSA’s Global Youth Service Day Community Partner Impact Report• Wrote a feature article for Every Day Young Heroes, YSA’s blog • Created a budget resource utilized in trainings with youth and adult leaders• Taught Taiwanese youth how to execute and create good service projects• Compiled, organized, and analyzed data from YSA’s Global Youth Service Day Community Partner Impact Report• Wrote a feature article for Every Day Young Heroes, YSA’s blog
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Northfield Mount Hermon
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United States
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Primary and Secondary Education
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100 - 200 Employee
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Head of the Theater Box Office
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Aug 2012 - May 2013
Responsible for ticket sales and seat assignments for over 300 people
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Tour Guide
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Aug 2009 - May 2013
• Gave prospective students and families school tours• Served on student panels
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Education
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University of Wisconsin-Madison
Bachelor of Arts (B.A.), Sociology; Environmental Studies -
Northfield Mount Hermon
High school diploma -
The Hamlin school
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University of Wisconsin-Madison