Hope Lane

Digital Media Manager & Producer at Yellow Brick Media Group, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Sacramento, California, United States, US

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Credentials

  • Marketing Certificate
    -

Experience

  • Yellow Brick Media Group, Inc.
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Manager & Producer
      • Jun 2022 - Present

      Social Media Manager - 10+ Hospitality Accounts (Hotel & Restaurant) + Sacramento Districts Content Creator - Hospitality Accounts, Districts & Travel Producer - Photo and Video productions Social Media Manager - 10+ Hospitality Accounts (Hotel & Restaurant) + Sacramento Districts Content Creator - Hospitality Accounts, Districts & Travel Producer - Photo and Video productions

  • Grateful Bread Company
    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2022 - Jun 2022

      Social Media Management Campaign Management Design Website Management Content Creating Social Media Management Campaign Management Design Website Management Content Creating

  • Official Crown of Laurel
    • Retail Apparel and Fashion
    • Social Media Marketing Manager
      • Jan 2021 - Nov 2021

      Design, plan, production, and execution of all social media content strategy across Instagram, Facebook, Twitter, TikTok Research and monitor trends in new tools, topics, key words, and conversations Content production: photo, video and graphic content development Event coordination & on site assistance - including content creation Design, plan, production, and execution of all social media content strategy across Instagram, Facebook, Twitter, TikTok Research and monitor trends in new tools, topics, key words, and conversations Content production: photo, video and graphic content development Event coordination & on site assistance - including content creation

  • 421
    • United States
    • Online Media
    • 1 - 100 Employee
    • Social Media Manager
      • Apr 2019 - Apr 2021

      Travel to create original content for multiple viral social accounts Video & Photo Editing Quick turn branded content creation for several campaigns Story creation Assess new ways to engage audiences Asset Organization Attend tradeshows & events to film, livestream and create content for social accounts Travel to create original content for multiple viral social accounts Video & Photo Editing Quick turn branded content creation for several campaigns Story creation Assess new ways to engage audiences Asset Organization Attend tradeshows & events to film, livestream and create content for social accounts

  • The Agency RE
    • United States
    • Real Estate
    • 700 & Above Employee
    • Administrator
      • Mar 2019 - Apr 2019

      - Greet and assist on-site guests - Answer and route inbound telephone calls - Plan and schedule appointments and events - Assist marketing department with promotional items and other projects - Assist real estate agents with marketing requests, such as printing flyers, ordering signs, etc. - Perform other office tasks as directed - Provide basic guidance to real estate agents on usage of phones, copier, etc. - Greet and assist on-site guests - Answer and route inbound telephone calls - Plan and schedule appointments and events - Assist marketing department with promotional items and other projects - Assist real estate agents with marketing requests, such as printing flyers, ordering signs, etc. - Perform other office tasks as directed - Provide basic guidance to real estate agents on usage of phones, copier, etc.

  • VOLCOM
    • United States
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • Global Art Development Manager
      • Feb 2016 - Mar 2018

      • Global and regional project art job Management/ Workflow / Deadline maintenance / Vendor communication and sourcing/ Project communications between requestor / Project Calendars/ Project Archive Maintenance & organization• Visual Sales Marketing project management from start to finish which includes but is not limited to: Scheduling / Budgeting / Processing of Art Requests / Monitor Workflow / Maintain Vendor Communication and Department Project Calendar • Work with VSM Director to plan and prepare team for tradeshows - Coordinating all promo and on-site art for booth from planning to installations• Oversee production for Window and In Store art assets / Communication & Sourcing (i.e project quotes, facilitating transactions, etc)• Global Advertising Calendar/ Asset Coordinator/ Asset Delivery Management/ Media Contact Point Person/ Team manager Photo Coordinator• Ensure brand guidelines are adhered to in all materials • Work with Director and department operations manager to adhere to budget requirements• Seasonal POP Rollouts - North American Rep orders / Global ordering and fulfillment / Sourcing and quoting / Coordinating pack-outs with shipping / GWP accounts and mailing addresses• Seasonal Photoshoot Styleout - building outfits, regional tagging and communication • Go-To-Market global Art Marketing seasonal deliveries and communication • Meta-tagging, organizing, and overall maintenance of Digital Asset Management system• Overall Department Duties/Supplies Management• Global point person between Art and Marketing Show less

    • Accounts Payable
      • Aug 2013 - Feb 2016

      Distributing and logging of all incoming invoices for department managersFedEx & Freight accruals Commission & Wire commission payments FOTM paymentsReviewing proper GL codes and signatures on invoicesVouchering incoming invoicesPreparing invoices for the check runSetting up and updating all vendor mastersBreaking down freight and duty invoicesCreating charge backs for production invoicesCorrespondence with vendors regarding paymentMaking sure statements are up to dateResolving outstanding invoice issuesMailing out weekly checksOrganize department files Show less

    • Retail Marketing Internship (February -April 2012) Assistance (May 2012 - 2017)
      • Feb 2012 - Feb 2016

      Assisting in retail promotions and events in North AmericaCorrospondence between marketing managers within company/outside companies and other departments for events Organizing promotional goodsShipping out and recieving for Retail Marketing purposes Organizing Gift with Purchace (GWP) in store promotionsSetting up and breaking down at eventsDeveloping excel spreadsheets for various projects2013-2015 Tradeshows: Marketing Representative (SIA, Surf Expo, Agenda)

    • HQ Store Supervisor
      • Jun 2012 - Aug 2013

      Open and close corporate storeManage 12+ employeesMerchandise juniors and mens departmentCoordinate appointmentsTake inventory and restock merchandise in timely manner

    • International Retail Internship (March - June 2012) Assistance (Oct 2013- Present)
      • Mar 2012 - Jun 2012

      Resourcing to create and design the Volcom Operations and Procedures manualEvent coordinating : Laguna Surf and Sport “Junk Yard Jam”Developing excel spreadsheets for various projectsBuilding PowerPoint presentations for CEO meetings Assisting in new store openings

  • Lumsing Technology LTD
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Content Creator
      • Dec 2015 - Dec 2016

      • Photography / Content creation for Lumsing social media & marketing • Researching and traveling/backpacking/hiking to : cities, hotsprings, waterfalls, snowboarding trips, lakes, rivers • Photography / Content creation for Lumsing social media & marketing • Researching and traveling/backpacking/hiking to : cities, hotsprings, waterfalls, snowboarding trips, lakes, rivers

  • Tillys
    • United States
    • Retail
    • 700 & Above Employee
    • Lead Sales & Visual Merchandiser
      • Jul 2010 - Jun 2012

      Consistent high sales rank Visual Merchandising - Store window & floor Training new employees as: Cashier, Sales, Visuals Nike US Open representative (2011) Counseled employees on performance concerns Maintained inventory control & processed weekly shipments Styling, connecting with and helping customers Consistent high sales rank Visual Merchandising - Store window & floor Training new employees as: Cashier, Sales, Visuals Nike US Open representative (2011) Counseled employees on performance concerns Maintained inventory control & processed weekly shipments Styling, connecting with and helping customers

  • RappAround PR
    • Beverly Hills, CA
    • Merchandiser and Office Administrator
      • Aug 2011 - Dec 2011

      General Office Assistance Merchandising Entertainment database research using LookBook, WhoRepresents to create contact charts on excel. Creating Holiday Gifts Guides for clients General Office Assistance Merchandising Entertainment database research using LookBook, WhoRepresents to create contact charts on excel. Creating Holiday Gifts Guides for clients

Education

  • Orange Coast College
    Certificate, Marketing
    2012 - 2013
  • Fashion Institute of Design & Merchandising
    Associate of Arts (AA), Visual Communications
    2010 - 2012

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