Experience

Intermodal Association of North America

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing and Communications

  • Oct 2019 - Present



PSN (staffing, recruiting and accreditation consulting)

• Marketing Coordinator

  • Mar 2015 - Oct 2019

  • Revived social media and email marketing programs• Supported business development initiatives• Brought in new business accounts• Helped support recruitment efforts• Facilitated new website creation• Created reports through Google Analytics• Enhanced SEO of new website* Cold-call prospecting for new clients* Contributed to blogging section of websiteAccomplishments: Increased the company’s social media visibility and web traffic to translate into new employer leads as well as job application submissions, which positively impacted company revenue and the speed of filling job positions.



Decision Health

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager

  • Aug 2013 - Jan 2014

  • Met monthly goals in revenue generation for healthcare webinars, special reports, elearning, awards program, conferences/workshops and patient advocate membership organization through email, web advertising and social media marketing. • Supported advertising sales in the creation of sell sheets, press releases, banner advertising and other collateral materials. • Met monthly goals in revenue generation for healthcare webinars, special reports, elearning, awards program, conferences/workshops and patient advocate membership organization through email, web advertising and social media marketing. • Supported advertising sales in the creation of sell sheets, press releases, banner advertising and other collateral materials.



Dorland Health/ DecisionHealth/ PRN News/ CableFAX

• Marketing Manager

  • Jan 2009 - Jan 2014

  • Marketed subscriptions for two major publications for the Public Relations and the Cable industries prior to moving to the healthcare group. • Met monthly goals in revenue generation for healthcare webinars, special reports, elearning, awards program, conferences/workshops and patient advocate membership organization through email, web advertising, collateral creation, press releases, web banner advertising and social media marketing (over 20 products concurrently). • Researched and coordinated mailing lists, uploading them into marketing databases, and maximized use of prospects across different databases.• Created and coordinated exhibiting materials, shipments for conferences and manned onsite exhibits at various healthcare tradeshows. • Originated and executed various marketing trade partnerships.• Assisted with conference registrations through CVENT, etouches and YourMembership.



CD Publications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Product Manager

  • Aug 2000 - Oct 2002

  • Successfully increased subscriptions for 5 newsletters addressing the housing industry.• Implemented successful, on-time, on-budget campaigns by participating in all stages of planning and execution including researching and obtaining lists, proposing direct mail vehicles, evaluating merge/purge criteria and working with numerous mail houses to minimize costs. • Designed direct mail piece on PageMaker.• Tracked incoming subscription purchases by mailing list code and maintained spreadsheets for data analysis.



PAS (Professional Accounting Solutions)

• United States
• Accounting
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2000 - Jul 2000

  • Wrote sales letters for software and companion products.• Coordinated direct mail campaigns.• Created leads/ updated mailing lists.• Coordinated marketing for technology trade show.• Initiated software quotes and ordered product.• Designed Power Point presentations. • Wrote sales letters for software and companion products.• Coordinated direct mail campaigns.• Created leads/ updated mailing lists.• Coordinated marketing for technology trade show.• Initiated software quotes and ordered product.• Designed Power Point presentations.



Machinery Information Systems

• United States
• Civic and Social Organizations

• Sales and Marketing Administrator

  • Aug 1990 - Jan 2000

  • Developed and maintained hundreds of new and existing advertising accounts for monthly trade publication (directory) through in-house tele-sales.• Proofread new advertising text and insured accuracy of placement in publication.• Composed the writing of standard business form letters and flyers used to mail to prospective advertisers.• Composed institutional advertising used in our magazine as well as placements in other media.• Increased knowledge of the processes involved in the production of print media.• Provided customer service for web site and fax broadcast services.• Arranged for promotional material and presented at annual Association’s convention.• Promoted to supervisory position in 1996.