Experience

Sneak Energy

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Campaign Project Manager

  • Sep 2022 - Present



Imperial Brands PLC

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Cycle Planning Manager

  • Mar 2021 - Sep 2022

  Provision of Salesforce and Key Account operations; overseeing the activation of our national and regional brand campaigns across the Irish market, as per the annual marketing cycle plans, including strategical input regarding the design of operational business schemes, with a direct focus on areas of availability, distribution, and brand development messages. My portfolio included the delivery of approx. 20 national brand campaigns, with an annual budget value of €2.1m (£1.75m), which have included portfolio change initiatives, seasonal activations and focused regional initiatives. I was also directly responsible for managing the cross-functional delivery of digital engagement activities, through our online ordering and engagement platform Ignite, and managing our Key Account Digital Partnerships, against an annual budget value of €1.5m (£1.25m). Show less

• Activation Manager

  • Aug 2019 - Mar 2021

  Promoted through positions of increasing scope and responsibility advancing from role as Territory Sales Representative to assuming role as Activation Manager.Provision of Salesforce and Key Account operations; overseeing the activation of national and regional brand campaigns across the New Zealand market, from concept through to delivery. This included the development of key marketing tools, hardware materials and digital assets, as well as organising and hosting targeted regional events.Between 2019-21 this comprised of approximately 25 brand campaigns for established products within the Imperial Brands portfolio, built strategically in line with company objectives and targets, set against an annual budget of $600k (£300k). As well as the delivery of 4 new product launches across the Tobacco and Papers category, within the New Zealand and Pacific Islands markets, set against an approximate budget of $60k - $150k (£30k - £75k) per launch. Show less

• Territory Sales Representative

  • Dec 2017 - Aug 2019

  Responsible for maintaining and growing Imperial Brands account relationships by providing complete and appropriate solutions for every trade partner in order to boost top line revenue growth, customer acquisition levels, and profitability. Throughout this role I managed approx. 200 trade partner relationships, providing ongoing brand education and engagement in order to support these accounts grow their revenue and sales targets.

• Activation Executive

  • Nov 2015 - Dec 2017

• Executive Assistant

  • Nov 2014 - Nov 2015



EDF (UK)

• United Kingdom
• Utilities
• 700 & Above Employee

• Project Administrator

  • Jul 2013 - Sep 2014